Future of Interpublic Group
CATEGORIES
- Asset Performance
- Innovation assets and pipeline
- Disruption vulnerability
- Company headlines
- Company’s future prospects
DATA ACCESS
The Interpublic Group of Companies, Inc. (abbreviated as IPG) is a publicly traded advertising company. The company is composed of 3 major networks: Lowe and Partners, FCB, and McCann Worldgroup. Its media agencies are bundled under the IPG Mediabrands entity. It also owns several specialty agencies, including sports marketing, healthcare, public relations, and talent representation. It is now one of the "Big Four" agency companies, ranked next to WPP, Publicis and Omnicom.
Innovation assets and Pipeline
All company data collected from its 2015 annual report and other public sources. The accuracy of this data and the conclusions derived from them depend on this publicly accessible data. If a data point listed above is discovered to be inaccurate, Quantumrun will make the necessary corrections to this live page.
DISRUPTION VULNERABILITY
Belonging to the business services sector means this company will be affected directly and indirectly by a number of disruptive opportunities and challenges over the coming decades. While described in detail within Quantumrun’s special reports, these disruptive trends can be summarized along the following broad points:
*The shrinking cost and increasing computational capacity of artificial intelligence systems will lead to its greater use across a number of applications within the business services world. All regimented or codified tasks and professions will see greater automation, leading to dramatically reduced operating costs and sizeable layoffs of white and blue-collar employees.
*Blockchain technology will be co-opted and integrated into the operations of a range of business services providers, significantly reducing transaction costs and automating complex contract agreements.