Company profile

Future of Rocket Fuel

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| Quantumrun Global 1000

The Rocket Fuel organization is an advertising technology firm based in Redwood City, California. The company was originally founded in the year 2008 by the alumni of Yahoo!

Home Country:
Industry:
Marketing and advertising
Website:
Founded:
2008
Global employee count:
900
Domestic employee count:
665
Number of domestic locations:
13

Financial Health

Revenue:
$456263000 USD
3y average revenue:
$442180333 USD
Operating expenses:
$513980000 USD
3y average expenses:
$548699333 USD
Funds in reserve:
$84024000 USD
Market country
Revenue from country
0.83

Asset Performance

Innovation assets and Pipeline

Investment into R&D:
$35354000
Total patents held:
1

All company data collected from its 2016 annual report and other public sources. The accuracy of this data and the conclusions derived from them depend on this publicly accessible data. If a data point listed above is discovered to be inaccurate, Quantumrun will make the necessary corrections to this live page. 

DISRUPTION VULNERABILITY

Belonging to the business services sector means this company will be affected directly and indirectly by a number of disruptive opportunities and challenges over the coming decades. While described in detail within Quantumrun’s special reports, these disruptive trends can be summarized along the following broad points:

*The shrinking cost and increasing computational capacity of artificial intelligence systems will lead to its greater use across a number of applications within the business services world. All regimented or codified tasks and professions will see greater automation, leading to dramatically reduced operating costs and sizeable layoffs of white and blue-collar employees.

*Blockchain technology will be co-opted and integrated into the operations of a range of business services providers, significantly reducing transaction costs and automating complex contract agreements.

COMPANY’S FUTURE PROSPECTS

Company Headlines