Augmented reality trends 2023
This List covers trend insights about the future of Augmented reality, insights curated in 2023.
This List covers trend insights about the future of Augmented reality, insights curated in 2023.
Insight posts
Quantumrun Foresight
Earphones are having their best makeover yet—auditory artificial intelligence.
Insight posts
Quantumrun Foresight
AR provides interactive experiences by augmenting the physical world with computer-generated perceptual data.
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Inverse
This is like something out of Star Wars.
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Venture Beat
AR is not taking a share of the digital pie as we know it today, but instead increasing the overall size of the pie.
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Mobilesyrup
On April 4th, Meta launched the Spark Indigenous Augmented Reality Creator Accelerator in partnership with Slow Studies Creative in an effort to incorporate immersive augmented reality experiences with Indigenous storytelling.
A five-week incubator program will supply 10 Indigenous creators in...
A five-week incubator program will supply 10 Indigenous creators in...
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Macrumors
'Pokémon Go' Creator Niantic Teams Up With Capcom for Augmented Reality Monster Hunter Game for iPhoneNiantic, the company behind the popular augmented reality iPhone game Pokémon Go, is developing a similar augmented reality title in the Capcom Monster Hunter franchise. For those unfamiliar with...
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Travelweekly
Ambassador Cruise Line has created an augmented reality tour of its maiden ship Ambience, with guests able to win prizes via a virtual treasure hunt.The "unrivalled digital tour" is available on the 'Let's Cruise' app on iOS and Android and has been developed in collaboration with augmented...
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Technologyreview
"Our goal is to have people use their time more efficiently in the world instead of getting immersed in a virtual one," says Bobby Murphy, Snap's chief technology officer. The AR mirrors were first tested at the Williamsburg location of Nike in New York last fall, allowing customers to virtually...
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Blog
"Imagine being able to explore the intricacies of a human heart or travel through time to witness historical events first-hand, all from the comfort of your own home. Thanks to the revolutionary technology of augmented reality (AR), this kind of immersive learning experience is now possible - and...
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Adweek
At its 2023 Snap Partner Summit, the social platform revealed new augmented reality features coming to Snapchat via the AR Enterprise Services (ARES) technology suite. As part of Snap's multi-year partnership with concert promoter Live Nation, the company will bring AR experiences to 16 music festivals around the world, including Lollapalooza in Chicago and Governors Ball in New York.
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Pymnts
For Men's Wearhouse, this year's prom theme is "augmented reality." The clothing retailer has teamed up with Snapchat owner Snap to use the social media platform's augmented reality (AR) tool to provide shoppers with virtual try-on capabilities, according to a Wednesday (April 18) press release. "We are excited to offer these younger customers experiences in-store and online to make the shopping experience easier," John Tighe, Men's Wearhouse's president of tailored brands, said in the release.
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Technologyreview
Why? The mirrors are part of Snap's new effort to start offering AR products in the physical world. AR has powered Snapchat filters and Lenses (the company's term for its in-app AR experiences) for years, but these additional uses of the technology create a potential revenue stream for Snap...
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Mdpi
1. IntroductionIn recent years, extended reality (XR) technology, which collectively refers to mixed reality (MR), augmented reality (AR), and virtual reality (VR) technologies, has been developing rapidly. XR technology is beginning to be used in social applications such as education and...
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Idc
Abstract
This IDC study provides a view of U.S. augmented reality market shares by vendor for 2022."The U.S. AR market continues its evolution, this time seeing smaller vendors gain at the expense of larger and more established ones," points out Ramon T. Llamas, research director with IDC's...
This IDC study provides a view of U.S. augmented reality market shares by vendor for 2022."The U.S. AR market continues its evolution, this time seeing smaller vendors gain at the expense of larger and more established ones," points out Ramon T. Llamas, research director with IDC's...
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Ledinside
Home > News >. Swiss start-up Ostloong Innovations unveils new 'LYRA' Augmented Reality smart glasses. March 31, 2023 - Swiss start-up Ostloong Innovations, a provider of AI-powered augmented reality (AR) solutions, has this week unveiled its 'LYRA' multifunctional smart AR glasses, which offer augmented reality and artificial intelligence features for office work, city life and traveling.
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Uxplanet
Human Communication 'Presumption to create' — establishing a positive guiding rule for augmented reality Establishing authority for the new medium, from the Aeneid to AR, through the lens of the Classics Augmented reality is a growing superstructure, a creative infrastructure — a new touchpoint...
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Musicbusinessworldwide
Snap is doubling down on its partnership with Live Nation, announcing that they'll be expanding augmented reality (AR) offerings at live music festivals.The latest Live Nation alliance came nearly a year after Snapchat formed a multi-year alliance with Live Nation to "elevate performances beyond...
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Semupdates
Richa Pathak is Founder & Editor at SEM Updates - The Digital Marketing Magazine. She is an emerging digital marketing influencer, a creative consultant & a corporate trainer. With a decade of experience in working with B2C & B2B brands across the globe, she is also a featured author in top-10 marketing magazines globally.
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Wired
The platform and app were created by a local company called Megaverse, which worked closely with Niantic, the San Francisco company behind Pokémon Go. The virtual artworks were created by two other local firms: Universal Everything and Human Studio. The impetus of the project goes back to a...
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Blog
What does Pokémon GO, Google Street View, and Snapchat filters have in common? They are all examples of augmented reality (AR).Of course, AR can do much more than transform your face or point you in the right direction. Its ability to create unique, immersive experiences makes it a valuable tool...
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Adweek
Paint and coating company Rust-Oleum is celebrating the release of its Custom Spray 5-in-1 nozzle with a campaign called "The Dawn of a New Spray." Created by agency Young & Laramore, the campaign includes content running across broadcast, social media and digital platforms, as well as an augmented reality experience allowing people to try the new spray paint nozzle with their phones.
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Forbes
This new optical loupes prototype are digital augmented reality (AR) smart glasses headset for ... [+] surgeons and dentists. It has a dual 3D camera system that outperforms the human eye with 5-6 inches of depth of field.Fraser Bowie, CPO, NuEyes
Surgeons and dentists use optical loupes to...
Surgeons and dentists use optical loupes to...
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Profiletree
What is augmented reality? Augmented reality (AR) is an interactive experience of a real-world environment. Usually, objects that reside in the real world are enhanced by computer-generated perceptual information. Sounds a little complicated...but when done right, the results are simple to...
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Thefabricator
It's a black art. I used to hear that a lot on fab shop tours—code for something that took years to learn and only the talented few truly mastered. Why, exactly? Sometimes it had to do with the nature of the skill and the worker's tactile and visual experience welding a workpiece. If something...
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Techcrunch
Augmented reality is coming to Reels Ads and Facebook Stories, Meta announced this afternoon at the IAB's NewFronts as part of its pitch to advertisers. The update allows brands like Sephora, Tiffany & Co. and others to offer more immersive experiences and AR filters when marketing to Meta's audience, including its younger Gen Z users.
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Archinect
A team from Princeton University and the IE School of Architecture and Design are constructing a vaulted pavilion with the aid of artificial intelligence, holograms, and augmented reality at IE University's campus in Segovia, Spain. The team, comprised of architects, engineers, craftspeople, and IE students, is led by Syrian-Spanish architect and IE architecture professor Wesam Al Asali along with Sigrid Adriaenssens, director of the Form Finding Lab at Princeton University.
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Investopedia
What Is Augmented Reality (AR)?
Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli and delivered via technology. It is a growing trend among companies involved in mobile computing...
Augmented reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli and delivered via technology. It is a growing trend among companies involved in mobile computing...
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Spectrum
I climb into an upper-body exoskeleton that's covered in sensors, motors, gears, and bearings, and then lean forward, tilting my head up to press my face against the eyepieces of a vision system hanging from the ceiling. In front of me, I see a large wooden board, painted black and punctuated by a grid of metal holes.
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Whattheythink
Last fall, Lisa Challenger, executive director for the Beach to Bay Heritage Area(BBHA), headquartered in Berlin, Md., heard about something new: augmented reality holotwins. Once she saw examples in action, her creative brain came alive. Suddenly, she had a new tool in her toolbox for telling the stories of the historic areas promoted and protected by BBHA and for more deeply engaging with those who come to visit them.
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Theconversation
You probably know of Robin Hood, the heroic outlaw who stole from the rich and gave to the poor of Nottingham. What you probably didn't know was that he had to evade two sheriffs because, in the late middle ages, Nottingham city was split into two boroughs, each with its own laws and ways of life. History is sometimes selective and important facts can easily be forgotten.
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Freetech4teachers
When you conduct a Google search on your Android or iPhone/ iPad Google will suggest objects to "view in 3D." Of course, your search has to be for something that Google offers as a 3D augmented reality object. The complete list of objects can be seen here in Google's Search Help Pages. . Animals aren't the only things available to view in augmented reality via mobile Google search.
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Macrumors
"Peridot," the latest game from augmented reality company Niantic, is now available for download from the App Store. A Tamagotchi-style game, Peridot allows users to choose a virtual pet to raise. As with Niantic's other games, Peridot is an augmented reality title that encourages players to take their pets for walks in the real world.
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Techxplore
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3blmedia
Students See Ocean Life Up Close Through Augmented Reality
Aurelia, an educational AR app, transforms the classroom into the deep sea.
The first time Carlos Abreu designed his own virtual fish, it was too skinny and too small to survive in its environment; the fish...
Aurelia, an educational AR app, transforms the classroom into the deep sea.
The first time Carlos Abreu designed his own virtual fish, it was too skinny and too small to survive in its environment; the fish...
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Link
Abdinejad, M., Talaie, B., Qorbani, H. S., & Dalili, S. (2021). Student perceptions using augmented reality and 3D visualization technologies in chemistry education. Journal of Science Education and Technology, 30(1), 87-96.Article
Google Scholar
Adams Becker, S., Cummins, M., Davis, A.,...
Google Scholar
Adams Becker, S., Cummins, M., Davis, A.,...
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Bizjournals
Lindsay Watson used to see patients' faces fall when she walked into the room because they associated her visits with painful physical therapy they didn't want to do.
So Watson and her collaborators developed software that uses augmented reality to make physical therapy into a game, first, for...
So Watson and her collaborators developed software that uses augmented reality to make physical therapy into a game, first, for...
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Adweek
PGA Tour is using augmented reality technology to enhance attendees' experience during some of golf's biggest events. . The PGA Tour Augmented Reality Experience presented by Mastercard is available in the PGA Tour application on iOS devices. During supported PGA Tour events, the experience lets event attendees view AR shot trails for every competing player, as well as view information like a shot's speed and apex through augmented reality.
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Breakingdefense
Over the past several years, the Army's foray with Microsoft into militarizing the HoloLens 2 heads-up display would not be considered smooth. Soldiers have shunned the technology in operational tests due, in part, to software glitches and physical side effects. Despite initial plans to spread the technology across the service, leaders have limited the initial fielding to 10,000 IVAS units while it works with the company to overhaul the hardware's design. .
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Forbes
getty
With the rapid advancements in technology, virtual reality (VR) and augmented reality (AR) have become popular tools in various industries, including employee training and development. These immersive technologies allow employees to simulate real-world scenarios in a safe and controlled...
With the rapid advancements in technology, virtual reality (VR) and augmented reality (AR) have become popular tools in various industries, including employee training and development. These immersive technologies allow employees to simulate real-world scenarios in a safe and controlled...
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Mercurynews
"Peridot" is Niantic's most experimental game, and also, it's most intriguing. The original title from the "Pokemon Go" developer is touted as a modern-day spin on Tamagotchi, those virtual pets that became popular in the 1990s.
As a member of the Peridot Keeper Society, players hatch the titular...
As a member of the Peridot Keeper Society, players hatch the titular...
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Healthcareittoday
Augmented reality (AR) and virtual reality (VR) find important applications in professional training, particularly for doctors. The value and complexity of medical training justify the cost of the head-borne devices. This article explores research at Inteleos to improve the use of augmented and virtual reality, which I'll talk about together under the commonly used abbreviation XR.
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Chainstoreage
A global furniture retailer is enabling a high degree of customization in its omnichannel sofa shopping process.Natuzzi is leveraging visual configure, price, quote (CPQ) software from 3CAD to offer consumers a seamless experience when ordering customized sofas. Through configuration, the company...
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Bizjournals
MediView XR Inc. has raised $15 million to expand its platform that uses augmented reality to give surgeons a kind of "X-ray vision" to navigate during minimally invasive procedures.
The funding came from Mayo Clinic, Cleveland Clinic, GE HealthCare, JobsOhio Capital Growth Fund, Inside View...
The funding came from Mayo Clinic, Cleveland Clinic, GE HealthCare, JobsOhio Capital Growth Fund, Inside View...
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Foxnews
MIT is developing a new headset that would give its user the capability to see through walls.Artificial intelligence is just one small sector of technology that is rapidly growing. The newest tech advancement at MIT now is augmented reality. Researchers are currently working on a device that...
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Cowichanvalleycitizen
Charlene Johnny of Quw'utsun Tribes is one of just three B.artists who will learn how to turn her work into a more interactive experience thanks to the magic of augmented reality technology. "I think it is really awesome to be learning with cool Indigenous artists who I admire," said Johnny. "I am excited to be a part of our own little community and learn about the ways we can advance our ancestral knowledge and take our artistic skills into the digital world." On April 4 in partnership with Slow Studies Creative, Meta launched the Spark Indigenous Augmented Reality Creator Accelerator which got underway on April 11, and will run until May 12.
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Traveltomorrow
Google's ARCore and the Singapore Tourism Board (STB) launched a preview of two new immersive AR experiences around Merlion Park and Victoria Theatre & Concert Hall in its Visit Singapore app, which will use both Unity and the ARCore Streetscape Geometry API, and the Visit Singapore app is available via the App Store and Google Play Store.
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Finnemoreconsulting
I'm loving the Google 3D animals that you can create life-size versions of in your home. What a great use of augmented reality and a good way to pass a bit of time/do a bit of home learning under lockdown! The goal of Augmented Reality is for the digital world to blend into a person's perception of the real world, not as a simple display of data, but through the integration of immersive sensations which are perceived as natural parts of an environment.
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Venturebeat
It's time to meet Spacetop, an augmented reality (AR) laptop which the maker Sightful built over three years. Created by a team of more than 60 spatial computing experts — including veterans from Apple, Microsoft, and Magic Leap — Spacetop represents the next generation in personal computing and the first application of AR that seamlessly fits into users' daily lives, the company said.
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Lifeboat
The world's first flexible, transparent augmented reality (AR) display screen using 3D printing and low-cost materials has been created by researchers at the University of Melbourne, KDH Design Corporation and the Melbourne Centre for Nanofabrication (MCN). The development of the new display screen is set to advance how AR is used across a wide range of industries and applications.
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Popularmechanics
Spacetop is a compact computer stripped down to just a keyboard, trackpad, and a pair of HD augmented reality glasses. There's no monitor to be found on this device, which basically makes it just the bottom half of a standard laptop. Instead, throw the included goggles over your eyes and you'll...
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Liliputing
I've been writing about compact laptop computers for more than fifteen years because I'm a firm believer that the best computers for on-the-go use are the ones that are small enough that you actually want to take them with you rather than leaving them on your desk.But I've also grown used to...
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Instahost
In today's fast-paced world, remote work is becoming increasingly popular as both employees and employers embrace the flexibility and convenience it offers. And with the rise of remote work comes the demand for innovative technology that can support and enhance the experience. Enter Spacetop, an augmented reality (AR) laptop that's changing the game for remote workers on the go.
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Uxplanet
"A museum is a not-for-profit, permanent institution in the service of society that researches, collects, conserves, interprets and exhibits tangible and intangible heritage. Open to the public, accessible and inclusive, museums foster diversity and sustainability. They operate and communicate ethically, professionally and with the participation of communities, offering varied experiences for education, enjoyment, reflection and knowledge sharing." Nobel Laureate nominee André Malraux once stated a museum without walls is coming into being and this ideal is a new field of art experience, a Musée Imaginaire, a Museum without Walls.
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Medium
Have you ever wondered what technology might look like in the future? The augmented reality (AR) craze is sweeping the globe and giving people a taste of what’s possible. It’s a technology that’s…
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Mobilesyrup
30 Ninjas, a digital entertainment company founded by The Bourne Identity and Edge of Tomorrow director Doug Liman, has launched a new augmented reality (AR) thriller called ASSET 15 on mobile.
Developed in partnership with Verizon, ASSET 15 uses AR-powered 3D holograms to tell the story of two...
Developed in partnership with Verizon, ASSET 15 uses AR-powered 3D holograms to tell the story of two...
