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Open Source Google Analytics Alternative 2025

Open source Google Analytics alternatives 2025 showing web analytics market at $7.98 billion projected to reach $16.36 billion by 2030, Matomo leading with 1+ million websites and 3.46% market share, PostHog at $9.5 million ARR with 108,000+ company installations and $920 million valuation, Plausible tracking script 75x smaller than GA, Google Analytics holding 70.94% market share, and GDPR compliance driving migration to privacy-first self-hosted solutions.

The global web analytics market reached $7.98 billion in 2025 and is projected to grow at a 15.44% CAGR through 2030. Within this expanding landscape, open-source Google Analytics alternatives have emerged as compelling options for organizations prioritizing data ownership and privacy compliance. Matomo now powers over 1 million websites across 190 countries, while PostHog has […]