Branding vs. Visual Design: Understanding The Difference And Why Both Matter
“Branding” and “design” are frequently used interchangeably, as if they mean the same thing. A founder might say they need to “work on their branding” when they really mean they need a new logo. This linguistic imprecision isn’t harmless, though. It leads to misallocated resources, confused strategies, and disappointing results. Understanding the distinction between branding […]
Who Owns Goodreads
150M+ registered members on Goodreads as of September 2023 ~$150M — the price Amazon paid to acquire Goodreads in March 2013 6.2 million votes cast in the 2024 Goodreads Choice Awards — a record for the platform 48% of Goodreads users are based in the United States Goodreads Membership Growth (2007–2023) Sources: Amazon press releases, […]
