Ibhokisi lempango yegeyimu yevidiyo: Isidakamizwa sedijithali esingena ekugembuleni?

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• Igama lomlobi

  I-Quantumrun Foresight
• Kwangathi 6, 2022

Isifinyezo sokuqonda

Ukuyenga kwamabhokisi empango emidlalweni yamavidiyo, okufana nenjabulo yokugembula, kudonse ukunaka kwabacwaningi namaqembu akhulumela, okugqamisa isidingo esicindezelayo somthetho ukuze kunqandwe ukusetshenziswa kabi okungase kube khona kanye nokugqugquzela imidlalo ewumthwalo wemfanelo. Ucwaningo olugunyazwe i-GambleAware lwembula ukusebenzelana okubalulekile namabhokisi empango phakathi kwezingane, nengxenye ephawulekayo yemali engenayo etholakala engxenyeni encane yabadlali, abaningi babo ababhekene nobunzima bezezimali. Njengoba izingxoxo ziqhubeka, imboni ibhekana nenselele yokugcina isasasa lemidlalo ngenkathi yethula izindlela ezilungile nezinenzuzo esikhundleni samabhokisi okuphanga.

Okuqukethwe kwebhokisi lempango yegeyimu yevidiyo

Amabhokisi okuphanga athembisa ukutholakala okuyivelakancane avamile emidlalweni yamavidiyo eku-inthanethi, futhi abacwaningi bathole ukuthi amabhokisi okuphanga akhuthaza amaphethini nokuziphatha okufana nokudlala imishini ye-slot. Amabhokisi empango wamageyimu evidiyo aqukethe okuqoqiwe okungahleliwe okungaphakathi kwegeyimu, njengezikhali ezingavamile noma izikhumba (umdwebo oyingcaca noma olalelwayo oshintsha ukubukeka kwezinhlamvu noma izinto kumageyimu wevidiyo), okungathengiswa nabanye abadlali ngemali eyengeziwe. Lawa mabhokisi angatholwa ngokudlala isikhathi eside noma ukuwathenga ngemali yangempela. 

Umbiko okhishwe inhlangano engenzi nzuzo i-GambleAware futhi oqhutshwa amanyuvesi ase-Plymouth nase-Wolverhampton e-UK uthole ukuthi omakaniki bebhokisi lempahla basebenzisa amaqhinga afanayo asetshenziselwa ukukhuthaza ukugembula. Lolu cwaningo luphinde lwathola ukuthi ezinganeni ezingamaphesenti angu-93 ezidlala imidlalo ye-inthanethi, ezingamaphesenti angu-40 kuzo zivula amabhokisi okuphanga. Ngaphezu kwalokho, imali eningi evela emabhokisini okuphanga ivele kumaphesenti angu-5 kuphela abadlali sebebonke, kwathola ukuthi iningi lalaba badlali linezinkinga zezimali noma ubunzima.

Phakathi kwabaphendulile kulolu cwaningo, iningi labo libalule injabulo yokuvula ibhokisi lempahla engaziwa njengesisusa esikhulu. Lokhu kujabulisa kukhuthazwa abathuthukisi begeyimu abengeza izibani ezikhanyayo nezimpawu ezifana nalezo ezisemishinini yokugembula emakhasino. Ingcindezi yokubukisa ngokuqukethwe kanye nethuba lokuzihweba ngenani eliphezulu kushayela abanye abadlali ukuthi bachithe ngaphezu kwe-USD $100 ngenyanga emabhokisini okuphanga.

Umthelela ophazamisayo

Izinhlangano ezifana ne-GambleAware zilwela imithetho eqinile efana naleyo ephethe imboni yokugembula. Lezi zinyathelo zihlanganisa ukugunyaza abathuthukisi begeyimu ukuthi babonise ngokucacile ukuba khona kwamabhokisi empango kumageyimu wabo, babeke izilinganiso zobudala kulawa mabhokisi empango, kanye nokuba sobala mayelana namathuba aphansi okuthola izinto ezingavamile. Ngenkathi ezinye izifunda ezinjenge-UK ziqale inqubo yokwamukela imikhawulo yemidlalo equkethe amabhokisi empango, kukhona ikhwelo lokwamukelwa okusabalele kwalezi zinyathelo, kugqugquzelwe abadlali ukuthi babeke imikhawulo futhi bakhuthaze imidlalo ewumthwalo wemfanelo.

Njengoba ingxoxo ithuthuka, kunethuba lokuthi izigaba zemidlalo ezibandakanya amabhokisi empango zingase zibe nemingcele kakhulu. Abadlali bangase bacelwe ukuthi banikeze imininingwane yomuntu siqu neyezimali ukuze basize izinkampani zamageyimu zihlonze futhi zivikele abantu abasengozini, okuhlanganisa izingane kanye nalabo ababhekene nezinkinga zezezimali. Le threndi idinga ukulinganisela okucophelelayo ukuze ulondoloze injabulo yegeyimu ngenkathi usungula izivikelo. Izinkampani zingase zidinge ukusungula izinto ezintsha, zithole izindlela zokugcina amandla egeyimu ehehayo ngaphandle kokuthembela kakhulu emalini engenayo yebhokisi lempango, ngokunokwenzeka ngokwethula ezinye izinhlelo zemiklomelo zombili ezinezimiso zokuziphatha nezinenzuzo.

Izigungu ezilawulayo zingasebenzela ukusungula izinhlaka ezibophezela izinkampani zegeyimu, ziqinisekise ukuthi zithobela izinqubomgomo eziklanyelwe ukuvikela amaqembu asengozini. Lokhu kuthutha kungase kuhlanganise nezinhlelo zemfundo zokusiza abadlali baqonde umakhenikha kanye nezingqinamba ezihlobene namabhokisi empango, okugqugquzela isiko lokudlala amageyimu unolwazi. Ngaphezu kwalokho, ohulumeni bangakwazi ukwenza lula ukusebenzisana kwemikhakha ehlukahlukene, bahlanganise ababambiqhaza bemboni, ochwepheshe bezempilo yengqondo, nezikhungo zemfundo ukuze bafunde imiphumela yesikhathi eside yamabhokisi empango futhi bathuthukise amasu abeka phambili inhlalakahle yabadlali kuyilapho kulondolozwa ukunyakazisa kwemidlalo. imboni.

Imithelela yamabhokisi okuphanga emidlalo yevidiyo 

Imithelela ebanzi yamabhokisi empango wegeyimu yevidiyo ingabandakanya:

• Ukwehla okungaba khona kwenani lemidlalo yamahhala etholakala kubathengi, njengoba izinkampani zamageyimu zingakhetha ukubuyisela ukulahlekelwa kwemali engenayo okuvela ekuthengisweni okuncishisiwe kwamabhokisi empango ngokwethulwa kwezintengo eziphakeme zokuthengwa kwegeyimu yedijithali.
• Izinkampani zamageyimu ezithola ukwehla kwemali engenayo yonyaka, ikakhulukazi lezo ezithembele kakhulu emabhokisini empango nasekuthengeni okuphakathi kwegeyimu njengomthombo wazo oyinhloko wemali engenayo, okuholela ekuhlaziyweni kabusha kanye noshintsho olungenzeka lwamamodeli webhizinisi labo.
• Onjiniyela bamageyimu evidiyo bahlola izindlela ezicashile zokuthenga ngaphakathi kwegeyimu, ukuqhela kusistimu yamabhokisi empango, futhi ngokunokwenzeka bethule amasu ahlukahlukene okwenza imali asebenziseka kalula futhi anganciki kakhulu emathubeni.
• Ukuhlanganiswa kwezinsizakalo zokwelulekwa ngokugembula ngaphakathi kwezinkundla zemidlalo, okuhlanganisa nezikhala ezivelayo njenge-metaverse, njengoba onjiniyela besebenzisana nezinsizakalo zokwelulekwa ukuze banikeze usizo ngaphakathi kwegeyimu, ukukhuthaza indawo yokudlala ephephile nenesibopho.
• Ushintsho kuphrofayela yedemografi yabadlali bamageyimu, okungenzeka kube nokwehla kwabadlali abasebasha njengoba kusetshenziswa izinqubo zokuqinisekisa iminyaka eqinile, okuholela emakethe yamageyimu egxile kubantu abadala.
• Imakethe yezabasebenzi embonini yemidlalo ijwayelana nezimo ezintsha zokulawula, okungenzeka ibone ukwanda kwamathuba ochwepheshe abasebenza ngokuthobela, izimiso zokuziphatha, nempilo yengqondo ukuze basebenzisane eduze namaqembu okuthuthukisa imidlalo.
• Intuthuko yezobuchwepheshe ekuthuthukisweni kwegeyimu egxile ekudaleni ukuzizwisa okuzuzisayo nokuziphatha okuhle kwegeyimu, okungase kubone ukwehla kokugcizelelwa kwezithombe nezingxenyekazi zekhompuyutha, kanye nokugxila okuvuselelwe kumigqa yezindaba nolwazi lwabadlali.
• Izinhlangano zomphakathi kanye namaqembu alwelayo angase athole umfutho, njengoba esebenzela ukuqwashisa abantu mayelana nomthelela omubi wamabhokisi empango, ukukhuthaza umphakathi wabadlali abanolwazi nokukhuthaza imikhuba yemidlalo eqotho.

Imibuzo okufanele icatshangelwe

• Uma ungumdlali wamageyimu, uyawathenga amabhokisi empango, futhi uyakholelwa ukuthi akhuthaza ukuziphatha okufana nokugembula?
• Ucabanga ukuthi amabhokisi empango azonikezwa noma acatshangelwe kabusha kanjani emidlalweni yamavidiyo ezayo?