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YouTube Gaming vs Twitch Viewership Statistics 2026

Google Ads statistics for 2026 covering revenue trends, market share, CPC and CTR benchmarks by industry, mobile performance, and AI automation features.

Live streaming hit 36.4 billion hours watched in 2025, just short of the 2021 pandemic peak of 37.1 billion. Twitch finished the year with 19.2 billion hours but lost 8.3 percentage points of market share. YouTube Gaming posted its best year ever at 8.8 billion hours, a 12% annual gain. This article breaks down the […]