Features of the SWOT project interface

The Quantumrun Foresight Platform helps businesses thrive from emerging trends by providing tools to discover, organize, and visualize insights that will accelerate strategy development, scenario planning, and product ideation initiatives.

One of the key ways the platform provides this value is by allowing premium users to bookmark trend articles into Lists that they can then convert into Projects that visualize the insights from the bookmarked trend articles in ways that can help organizations make better business decisions.

One of the different project types that your organization can find value from is the SWOT graph.

The SWOT project interface is designed to help organizations integrate trend research into an established management framework used to assess a company’s competitive standing and to develop a strategic plan.

 

Project page elements in detail

This support page will detail the various features present in the SWOT project type that your organization can take advantage of for your planning objectives. 

Left sidebar

Trend content

The primary content in this left sidebar will be a scrollable list of all the content your team bookmarked to the List this project page was created with and/or all the content your team custom created using the publishing tools found on this page.

Each row of content will display its: Micro title field (top-left corner); Content type (top-right); Full post title; Status (bottom-left: states include ‘Rated’ or ‘Pending’)

Authoring forms

Your team can publish your own internal or externally sourced website links/URLs or articles/reports by clicking on the black authoring buttons found on the top of the project page’s left sidebar. 

After you click either of these buttons, a popup authoring form will appear:

ADD A LINK: Select this option if you want to manually add a website link from inside or outside of Quantumrun.com.

ADD AN ARTICLE: Select this option if you want to manually copy and paste (or even write from scratch!) a note, article, or long-form report that is not otherwise available on Quantumrun.com.

Whichever option you choose, a popup authoring form will appear that will provide you with a list of fields to fill in to publish the above-mentioned types of content into your project page. Note that only those fields with an asterisk are required fields.

After you fill out all of the content creation fields from the Link or Article popups, you will complete the process by clicking on the “PUBLISH” button at the bottom of the forms. The popup will then close, and the new signal or insight post you created will appear on the left sidebar. 

Filter options

Clicking on the Filter button will open a popup over the project graph that will display the various options available to filter the left sidebar content list by scoring factors and content tags. In so doing, you will filter the content displayed in the visualization graph on the right portion of the page.

‘Order by’ dropdown: Selecting an option from this dropdown will reorder the content list in the left sidebar using a variety of criteria, including: Rated first (ordering posts by whether they have been voted on by your team); Pending first (posts without votes); Content type; Likelihood (ordering posts with the highest average likelihood values above the ones will lower average values); Impact (ordering posts with the highest average impact values).

Project page visualization

The right portion of the project page features the SWOT graph visualization. By default, will appear empty until your team votes on each of the trend reports and links in the left sidebar (explained in the article: “How to use the SWOT project interface“).

Once the trend reports and links are voted on, they will be automatically positioned and displayed inside one of four SWOT quadrants specified as:

  • Strength
  • Weakness
  • Opportunities
  • Threats

On the top-left corner of the graph:

You will see an option to change the format from displaying the left sidebar posts as circles (showing their numbers) or as bars (showing their micro titles). 

Meanwhile, on the top-right corner of the graph:

You will see a variety of tools to download a screenshot of your visualization, to zoom in and out, or zoom in on a specific section of the graph, and to reset the graph to its original dimensions. More tools may be added based on user feedback.

 

Project page menu

Above the project page elements described above:

You will see the project page’s title, as well as five buttons.

  • The “SELECT QUANDRANT” button will let you update the visualization from a four-quadrant graph to a single-quadrant graph of your choosing, i.e., you can zoom into a specific square.
  • The “EXPORT” button will allow you to download an excel spreadsheet of all the metadata contained in the project page.
  • The REFRESH button will reload the page.
  • The TUTORIALS dropdown contains direct links to relevant training articles.
  • The “SETTINGS” button will allow you to edit various project page settings. Read more here

 

Next, learn about:  

  • SWOT fundamentals here.
  • Introducing the SWOT project interface here.
  • How to use the SWOT project interface here.

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