Pinterest has no single owner. Institutional investors hold most of its stock, with Elliott Investment Management the largest holder at 5.8%. Pinterest reported 640 million monthly active users in the second quarter of 2026 and revenue of $1.18 billion.
- Elliott Investment Management reported 28,000,000 Class A shares in an August 2026 filing.
- Pinterest had 566.3 million shares outstanding across both classes as of July 29, 2026.
- BlackRock held 64.1 million shares at the end of March 2026.
- Pinterest closed at a market capitalisation of $12.02 billion on September 2, 2026.
- Trailing twelve-month revenue reached $4.56 billion.
Who Owns Pinterest?
Pinterest is a public company listed on the New York Stock Exchange under the ticker PINS. Ownership sits with its shareholders rather than any parent firm.
Asset managers and activist funds control the bulk of the register. Co-founder Ben Silbermann keeps influence through Class B stock, which carries 20 votes per share against one vote for Class A.
Pinterest Origin, Founders and Early Years
Ben Silbermann, Paul Sciarra and Evan Sharp started Pinterest in December 2009 under the entity Cold Brew Labs. The idea grew out of Tote, a shopping app Silbermann and Sciarra built to replace paper catalogues.
The site opened as an invite-only beta in March 2010 and had roughly 10,000 users nine months later. Pinterest dropped the invitation requirement in August 2012 and moved its headquarters from Palo Alto to San Francisco the same year.
The company listed on April 18, 2019 at $19 per share and closed its first day at $24.40, a debut that arrived alongside a wave of consumer listings tracked in social media advertising benchmarks.
Largest Shareholders of Pinterest
Elliott Investment Management
- 28,000,000 Class A shares, or 5.8%
- Schedule 13G filed August 14, 2026
- First invested in 2022, added $1 billion in March 2026
- Partner Marc Steinberg holds a board seat
BlackRock
- 64.1 million shares as of March 31, 2026
- Stake of about 11.3%
- Holds through index and active mandates
- Passive filer with no board representation
The Goldman Sachs Group
- 48.5 million shares as of June 30, 2026
- Stake of about 8.7%
- Position held across asset management arms
Vanguard
- 29.4 million shares in Vanguard Portfolio Management
- 25.3 million further shares in Vanguard Capital Management
- Combined stake near 9.8%
- Read how Vanguard itself is owned
Ben Silbermann
- Co-founder and board chairman
- Roughly 50.8 million shares, near 9%
- Holds Class B stock with 20 votes per share
- Stepped down as chief executive in 2022
State Street Investment Management
- 21.5 million shares as of March 31, 2026
- Stake of about 3.8%
- Sixth-largest institutional position
Who Is on the Board of Directors for Pinterest?
Founders and Executive Leadership
- 2010Ben Silbermann, co-founder and board chairman, led Pinterest as chief executive until June 2022.
- 2022Bill Ready joined as chief executive and director after running commerce and payments at Google.
Finance and Capital Markets
- 2015Fredric Reynolds, former chief financial officer of CBS Corporation.
- 2024Scott Schenkel, former interim chief executive and finance chief of eBay, chairs the audit committee.
- 2025Emily Reuter, a former Uber finance executive and equity research analyst.
- 2025Marc Steinberg, partner at Elliott Investment Management.
Technology, Product and Marketing
- 2020Gokul Rajaram, a product leader at Google, Facebook, Square and DoorDash.
- 2021Leslie Kilgore, former chief marketing officer of Netflix, chairs the compensation committee.
Consumer Brands, Retail and Media
- 2017Charles Bergh, former chief executive of Levi Strauss, chairs the governance and nominating committee.
- 2020Andrea Wishom, president of Skywalker Holdings.
- 2020Salaam Coleman Smith, a former television network executive.
- 2026Kecia Steelman, chief executive of Ulta Beauty, joined on February 16, 2026.
Pinterest Products and Services
Pins and Boards
- Users save images and links as Pins
- Boards group saved Pins by theme
- The core free product since 2010
Visual Search and Lens
- Camera search matches real objects to Pins
- Image recognition surfaces similar products
- Compare with Instagram’s user base and its discovery tools
Shopping and Product Pins
- Product Pins carry price and stock data
- Merchant catalogue uploads and verified accounts
- Checkout links route buyers to retailer sites, part of wider global e-commerce sales
Advertising Platform
- Promoted Pins and video ad formats
- Automated bidding and creative tools for advertisers
- Advertising supplies almost all Pinterest revenue
Business Tools and Analytics
- Free business accounts with audience reporting
- Conversion tracking through the Pinterest tag
- API access for catalogue and campaign management
Trend Reporting
- Pinterest Predicts publishes annual search forecasts
- Pinterest Trends shows live search demand
- Used by brands planning seasonal campaigns
How Did Pinterest Get Its Name?
The name joins two words: pin and interest. It describes the action users take, pinning an image to a board, and the subject that groups those images together.
Silbermann and Sharp wanted a label that explained the product without instruction. Their earlier shopping app carried the name Tote, and the legal entity behind the launch was registered as Cold Brew Labs.
The pin reference borrows from physical corkboards, where people tack up cuttings and photographs. That analogy shaped the early interface and the vocabulary users still apply, and it separated Pinterest from the text-first feeds that dominate the most popular social media platforms by user count.
Pinterest Mission Statement
Pinterest states its mission as bringing everyone the inspiration to create a life they love. The wording has stayed consistent since the years before the 2019 listing.
The company reads inspiration as a practical activity rather than passive browsing. Its own framing points to search, saving and shopping for real plans such as meals, renovations and weddings.
Pinterest attaches an inclusion commitment to the same statement, arguing that everyone means everyone. Product features built on that idea include skin tone and hair pattern filters in beauty searches.
Executives repeat the mission in shareholder letters as the reason the platform reports positive user sentiment against other feeds.
FAQ
What is the net worth of Pinterest?
Pinterest carried a market capitalisation of $12.02 billion at the close on September 2, 2026. Trailing twelve-month revenue reached $4.56 billion, with net income of $248.92 million.
When did Pinterest come out?
Pinterest launched as an invite-only beta in March 2010, three months after its founding in December 2009. Open registration without invitations began in August 2012.
Pinterest market cap in 2026
Pinterest recorded a market cap of $12.02 billion on September 2, 2026, with shares at $21.22. The figure covers 566.3 million Class A and Class B shares outstanding.
Is Pinterest still operational?
Yes. Pinterest reported 640 million monthly active users and $1.18 billion in revenue for the second quarter of 2026, and employed 5,265 staff.
Is Pinterest an American company?
Yes. Pinterest is incorporated in Delaware and headquartered in San Francisco, California. It has traded on the New York Stock Exchange since April 18, 2019.
