Apple posted record revenue of $143.8 billion in fiscal Q1 2026, up 16% year over year, while its installed base crossed 2.5 billion active devices. This article covers the latest Apple statistics for 2026, including revenue, iPhone sales, market share, services growth, and regional performance.
Apple Statistics 2026: Top 5 Numbers
- Apple recorded $143.8 billion in fiscal Q1 2026 revenue, up 16% year over year.
- The active device installed base reached 2.5 billion in January 2026.
- iPhone revenue hit an all-time quarterly high of $85.3 billion, up 23% year over year.
- Services revenue reached a record $30 billion in Q1 2026, growing 14% annually.
- Apple shipped 247.8 million iPhones globally in 2025, ranking first by unit shipments.
Apple Revenue Statistics 2026
Apple reported $143.8 billion in revenue for fiscal Q1 2026, the quarter ending December 27, 2025. That figure is up from $124.3 billion in the same quarter a year earlier. Net income reached $42.1 billion, or $2.84 per diluted share, up 19% year over year.
For the March 2026 quarter, Apple guided revenue growth between 13% and 16%, putting the range at $107.8 billion to $110.7 billion.
| Metric | Q1 FY2026 | Q1 FY2025 | YoY Change |
|---|---|---|---|
| Total Revenue | $143.8B | $124.3B | +16% |
| Net Income | $42.1B | $36.3B | +16% |
| Diluted EPS | $2.84 | $2.40 | +19% |
| Gross Margin | 48.2% | 46.9% | +130 bps |
| Operating Cash Flow | $53.9B | — | All-time record |
Source: Apple Q1 FY2026 Earnings Release
How Many iPhones Does Apple Sell?
Apple shipped 247.8 million iPhones worldwide in 2025, a 6.76% increase from 2024. iPhone revenue reached $209 billion for fiscal year 2025, accounting for 50% of total Apple revenue.
In Q1 fiscal 2026, iPhone revenue jumped to $85.3 billion from $69.1 billion the prior year, driven by demand for the iPhone 17 series launched in September 2025.
| Year | iPhones Shipped (Millions) | YoY Change |
|---|---|---|
| 2021 | 233.9 | — |
| 2022 | 225.0 | -3.8% |
| 2023 | 231.8 | +3.0% |
| 2024 | 225.7 | -2.6% |
| 2025 | 247.8 | +9.8% |
Source: Counterpoint Research, Apple Filings
Apple Market Share by Country
Apple led the global smartphone market in Q1 2026 with 21% share, the first time it topped a first-quarter ranking, according to Counterpoint Research. Samsung held 20%, followed by Xiaomi at 12%.
Apple shipments grew 5% year over year in Q1 2026, while the broader market saw competitors decline by up to 19%.
| Country | iPhone/iOS Share |
|---|---|
| Bermuda | 98.5% |
| Japan | 68.8% |
| Denmark | 65.8% |
| Canada | 60.5% |
| United States | 58.1% |
| China | 15.5% |
| India | 4.0% |
Source: StatCounter, Counterpoint Research
Q1 2026 Global Smartphone Market Share
The competitive landscape tightened in Q1 2026 as memory prices surged and tariffs pressured margins across vendors. Apple held the top spot for the first time in any first quarter.
| Vendor | Q1 2026 Share | YoY Growth |
|---|---|---|
| Apple | 21% | +5% |
| Samsung | 20% | -6% |
| Xiaomi | 12% | -19% |
| OPPO | 11% | -4% |
| vivo | 8% | -2% |
Source: Counterpoint Research Q1 2026
Apple Statistics 2026 by Product Category
iPhone made up 59% of Apple’s Q1 2026 revenue. Services climbed to a record $30 billion, while iPad grew 6% to $8.6 billion. Mac revenue declined 7% to $8.4 billion as the segment faced tough year-ago comparisons.
| Category | Q1 FY2026 Revenue | Q1 FY2025 Revenue | YoY |
|---|---|---|---|
| iPhone | $85.3B | $69.1B | +23% |
| Services | $30.0B | $26.3B | +14% |
| Wearables, Home, Accessories | $11.5B | $11.7B | -2% |
| Mac | $8.4B | $8.9B | -7% |
| iPad | $8.6B | $7.0B | +23% |
Source: Apple Q1 FY2026 Earnings Release
How Many Active Apple Devices Are There?
Apple’s installed base reached 2.5 billion active devices in January 2026, up 150 million from the 2.35 billion reported a year earlier. The figure has grown by approximately 150 million devices each year since 2024.
This installed base supports Apple’s services business, where every active iPhone, iPad, Mac, Apple Watch, Apple TV, and Vision device acts as a gateway for subscriptions.
| Year | Active Devices | YoY Growth |
|---|---|---|
| 2020 | 1.65B | — |
| 2021 | 1.80B | +150M |
| 2022 | 2.00B | +200M |
| 2023 | 2.20B | +200M |
| 2024 | 2.35B | +150M |
| 2026 | 2.50B | +150M |
Source: Apple Earnings Calls
Apple Services Statistics 2026
Services brought in $109.34 billion for fiscal year 2025, up from $96.17 billion in fiscal 2024. The segment is now Apple’s second-largest revenue source after iPhone.
Apple has crossed one billion paid subscriptions across its platforms, including first-party services and third-party app subscriptions billed through the App Store. The App Store averaged more than 850 million weekly users globally in 2025.
| Services Metric | Value |
|---|---|
| FY2025 Services Revenue | $109.34B |
| Q1 FY2026 Services Revenue | $30.0B |
| Total Paid Subscriptions | 1B+ |
| App Store Weekly Active Users | 850M+ |
| Total Developer Earnings (Since 2008) | $550B+ |
Source: Apple Form 10-K FY2025
Apple Statistics 2026: Regional Performance
Apple posted record revenue across every geographic segment in Q1 2026. Greater China revenue grew 38% year over year, marking the strongest regional growth. The Americas remains the largest region, accounting for roughly 42% of total revenue.
India and emerging markets including the Caribbean and Latin America saw double-digit growth in 2025, helping offset earlier weakness in Greater China.
App Store Statistics 2026
Consumer spending on iOS reached $117.6 billion in 2025, up 13.6% from the previous year. Games accounted for $51.9 billion of that total, with apps contributing $64.8 billion. The App Store generated approximately $138 billion in global revenue in 2025.
About 38 billion apps were downloaded from the App Store in 2025, and lifetime downloads have surpassed 370 billion. ChatGPT was the most downloaded iOS app of 2025 with 217 million downloads.
| App Store Metric (2025) | Value |
|---|---|
| Annual Consumer Spending | $117.6B |
| Games Spending | $51.9B |
| Apps Spending | $64.8B |
| Annual Downloads | ~38B |
| Lifetime Downloads | 370B+ |
| Top iOS App by Downloads | ChatGPT (217M) |
Source: Business of Apps, data.ai
Apple Statistics 2026: Cash and Capital Returns
Apple generated $53.9 billion from operating activities in Q1 2026, an all-time record. The company ended the quarter with $45.3 billion in cash and equivalents.
Apple returned $25 billion to shareholders through buybacks and $3.9 billion via dividends in Q1 2026 alone. The board declared a quarterly cash dividend of $0.26 per share, payable February 12, 2026.
FAQs
What was Apple’s total revenue in 2025?
Apple reported $416 billion in total revenue for fiscal year 2025, a 6.4% increase over the prior year. iPhone sales contributed roughly 50% of that total, while services brought in $109.34 billion.
How many active Apple devices are there in 2026?
Apple confirmed 2.5 billion active devices in its January 2026 earnings call, up from 2.35 billion a year earlier. The installed base added 150 million devices in 12 months.
What is Apple’s global smartphone market share in 2026?
Apple held 21% global smartphone market share in Q1 2026 according to Counterpoint Research, ranking first for the first time in any Q1. Samsung followed at 20%, with Xiaomi at 12%.
How much revenue does Apple Services generate?
Apple Services generated $109.34 billion in fiscal 2025 and a record $30 billion in Q1 fiscal 2026. The segment includes the App Store, iCloud, Apple Music, Apple TV+, AppleCare, and advertising.
How many iPhones did Apple sell in 2025?
Apple shipped 247.8 million iPhones globally in 2025, a 6.76% year-over-year increase. The figure made Apple the leading smartphone seller worldwide, ahead of Samsung’s 241.2 million units.
With many years of professional experience within transnational corporations in different industries, Richard Jaimes has had the opportunity to lead people and organizations, investigate future topics, create strategies and innovations, consult senior management and translate insights into business advantages. Richard is also a long time senior consultant with Quantumrun Foresight.
