eLeads CRM is one of the most widely used automotive customer management platforms in the United States. Thousands of dealerships rely on it daily for lead handling, sales tracking, and customer communication. If you want to access the eleads login portal or figure out whether the system fits your dealership, this guide covers the steps, features, and pricing you need to know.
What eLeads CRM Is
eLeads CRM was originally built by ELEAD1ONE and is now owned by CDK Global, a major automotive retail technology provider in North America. It is a cloud-based system made for car dealerships. Sales, service, and marketing teams work from the same dashboard.
The automotive CRM market is growing quickly. It is projected to expand from $7.2 billion in 2026 to $20.8 billion by 2033, and eLeads sits near the centre of that shift.
eleads Login Process Step by Step
Step 1 — Account Setup
When a dealership signs up, the vendor sends credentials to the account admin. The admin configures user roles, permissions, and department settings before anyone logs in.
Step 2 — Access the eleads login Portal
Go to eleadcrm.com/evo2/fresh/login.asp and type in your username and password. Dealerships with multi-factor authentication enabled will be asked for a second verification code.
After signing in, the dashboard loads your lead queue, pending tasks, reminders, and recent customer activity.
Step 3 — SSO Through CDK Global
If your store uses CDK’s broader product suite, you might log in through the unified SSO page at cdkglobal.com/login instead. Ask your IT admin which login path applies to your dealership.
Step 4 — Configure Workflows
Admins set lead routing rules, upload email and SMS templates, and configure service reminder schedules. Dealer groups with multiple rooftops can run separate stores from one environment.
Step 5 — Import Existing Data
Dealerships switching from another CRM can bring over customer records, purchase history, and service logs through structured spreadsheets. That way sales reps don’t lose context during the switch.
Core Features After the eleads login
| Feature | What It Does |
|---|---|
| Lead Management | Captures leads from every source, assigns them, tracks pipeline stages |
| AI Analytics | Surfaces buying signals, follow-up timing, conversion recommendations |
| Marketing Automation | Segmented email and SMS campaigns on automated schedules |
| Inventory Integration | Syncs vehicle data with DMS platforms for real-time availability |
| Service Workflows | Schedules appointments, logs maintenance history, sends reminders |
| Mobile App | Android and iOS apps for managing leads and records on the go |
Dealerships using AI-powered CRM are 83% more likely to beat their sales targets than teams on older systems, according to DemandLocal. Omnichannel outreach through platforms like eLeads can produce up to 80% higher close rates.
eLeads CRM Pricing Overview
eLeads uses custom pricing. There are no published flat rates, and cost depends on user count, modules, DMS integrations, and onboarding. This aligns with how most enterprise software pricing trends are moving.
| Dealership Size | Estimated Cost |
|---|---|
| Small (core lead management) | ~$99/user/month |
| Mid-size (automation + analytics) | ~$149/user/month |
| Large dealer groups | Custom enterprise quote |
eleads login vs Competing Platforms
eLeads works best for mid to large dealerships already using CDK products. VinSolutions suits franchise dealers tied to specific OEM requirements. DealerSocket targets enterprise-scale operations with many rooftops. AutoRaptor is better for independent and BHPH dealers that need something simpler.
Initial setup usually takes a few days. Full operational readiness with workflows and integrations configured typically runs one to two weeks, which lines up with typical B2B software adoption timelines.
FAQs
What is the official eleads login URL?
The standard eleads login page is at eleadcrm.com/evo2/fresh/login.asp. Dealerships inside the CDK ecosystem can also sign in through cdkglobal.com/login using single sign-on credentials.
What do I do if I forget my eLeads password?
Click the “Forgot Password” link on the eleads login page, enter the email tied to your account, and follow the reset instructions. If your account is locked, contact your dealership admin or eLeads support.
Is there a mobile app for eleads login?
Yes. The eLeads mobile app is available on iOS and Android. After installing, enter your CRM credentials and you’ll see the same lead and customer records available on the desktop version.
Does eLeads CRM support single sign-on?
Yes. eLeads supports SSO through CDK Global, with multi-factor authentication via phone, email, or Okta. SSO lets staff access connected apps with one set of credentials instead of separate logins.
How much does eLeads CRM cost per user?
Pricing starts around $99 per user per month for core lead management and can reach $149 or more for mid-size plans with automation and analytics. Large dealer groups get custom enterprise quotes from CDK Global.
With many years of professional experience within transnational corporations in different industries, Richard Jaimes has had the opportunity to lead people and organizations, investigate future topics, create strategies and innovations, consult senior management and translate insights into business advantages. Richard is also a long time senior consultant with Quantumrun Foresight.
