The global lottery market generated between $235 billion and $416 billion in 2025, with research firms differing on whether to count Chinese gross sales and private platform revenue. The United States alone recorded $64 billion in lottery sales, and Mordor Intelligence values the online lottery sub-market at $13.22 billion for 2026. This post covers the lottery market statistics that matter: country splits, online growth, regional shares, and platform data through 2026.
Lottery Market Statistics: TLDR
- Straits Research values the total lottery market at $235.82 billion for 2025, growing to $343.11 billion by 2033 at a 4.8% CAGR.
- Mordor Intelligence pegs the online lottery market at $13.22 billion in 2026, reaching $19.65 billion by 2031 at an 8.92% CAGR.
- The US recorded $64 billion in lottery sales in 2024, with New York ($10.6B), Florida ($9.4B), and California ($9.2B) leading.
- Michigan’s iLottery passed $1 billion in annual online sales during 2025, the largest US digital lottery milestone to date.
- Europe holds 46.72% of online lottery revenue in 2025 per Mordor Intelligence, while Asia Pacific leads the broader total market.
How Big Is the Global Lottery Market in 2026?
Total lottery market estimates for 2025 range from $235.82 billion (Straits Research) to $416.88 billion (Global Growth Insights), depending on scope. The gap reflects different treatment of Chinese gross sales, sports lottery, and private operator revenue. Straits Research projects the market will reach $343.11 billion by 2033 at a 4.8% CAGR.
| Research Firm | 2025 Value | Forecast End / Value | CAGR |
|---|---|---|---|
| Straits Research | $235.82B | $343.11B (2033) | 4.8% |
| Global Growth Insights | $416.88B | $574.93B (2033) | 4.1% |
| Expert Market Research | $328.10B | $490.36B (2035) | 4.10% |
| Business Research Insights | $361.15B (2024) | $525.87B (2033) | 4.30% |
| Technavio (growth) | — | +$243.96B (2025–2030) | 7.5% |
Source: Straits Research; Global Growth Insights; Expert Market Research; Business Research Insights; Technavio
Technavio’s offline segment alone reaches $489.50 billion in 2024, which is larger than Straits Research’s entire market figure. That confirms the firms are measuring different things rather than disagreeing on the same definition. Online channels, which technology firms like leading digital gambling platforms are reshaping, account for roughly 30% to 54% of the total depending on which baseline is used.
Lottery Market Statistics by Country
The US lottery market reached $64 billion in 2024, with the top three states accounting for $29.2 billion combined. New York leads at $10.6 billion, followed by Florida at $9.4 billion and California at $9.2 billion. The UK’s Allwyn-operated National Lottery recorded around €8.8 billion in 2024 revenue.
| Country / Operator | Metric | Figure | Period |
|---|---|---|---|
| United States | Total lottery sales | $64 billion | 2024 |
| New York State | Largest US state lottery | $10.6 billion | 2024 |
| Florida | Second-largest US state | $9.4 billion | 2024 |
| California | Third-largest US state | $9.2 billion | 2024 |
| Michigan iLottery | Annual online sales | $1 billion | 2025 |
| UK National Lottery (Allwyn) | Total revenue | ~€8.8 billion | 2024 |
| Australia’s Lottery Corporation | Online revenue (+9% YoY) | AUD 3.9 billion | FY2025 |
| Lotto NZ | Annual revenue (72% mobile) | NZD 680 million | 2024 |
| China Sports Lottery | Share of national market | ~66% | 2024 |
Source: Mordor Intelligence Online Lottery Market Report, January 2026
What These Numbers Mean
Michigan’s $1 billion iLottery year proved digital lottery can scale without cannibalising retail. Massachusetts followed by passing online lottery legislation in March 2025. In sports wagering, the parallel shift is already visible: 76 million Americans bet on the 2023-2024 NFL season, mostly through mobile apps.
Online Lottery Market Statistics
Mordor Intelligence values the online lottery market at $11.53 billion in 2025 and $13.22 billion in 2026, projected to reach $19.65 billion by 2031 at an 8.92% CAGR. Draw-based games hold 34.21% of online revenue, while instant games post the fastest growth at 10.11% CAGR through 2031.
| Metric | Figure | Period |
|---|---|---|
| Online lottery market size | $13.22 billion | 2026 |
| Online lottery forecast | $19.65 billion | 2031 |
| CAGR (2026–2031) | 8.92% | Forecast |
| Draw-based games share | 34.21% | 2025 |
| Instant games CAGR | 10.11% | 2025–2031 |
| Male player revenue share | 65.12% | 2025 |
| Female CAGR | 9.89% | 2025–2031 |
| 25–40 age group share | 45.02% | 2025 |
Source: Mordor Intelligence Online Lottery Market Report, January 2026
Lottery Market Statistics by Region
Europe leads online lottery revenue with a 46.72% share in 2025, supported by mature regulation in the UK, France, and Germany. North America posts the quickest forecast CAGR at 10.11% through 2031 as more US states authorise digital sales. Asia Pacific holds the largest share of the total combined lottery market, driven by China’s two national systems.
| Region | Online Share (2025) | Key Driver |
|---|---|---|
| Europe | 46.72% | Mature regulation; digital wallets (PayPal, Klarna) |
| North America | Fastest CAGR: 10.11% | iLottery legalisation; Michigan $1B, Massachusetts 2025 |
| Asia Pacific | Largest total market | China Sports + Welfare Lottery scale |
| Latin America | Emerging | Brazil federal igaming rules, implementation 2026 |
| India | Highest country CAGR (online) | Goa launched first state online lottery, November 2024 |
Source: Mordor Intelligence Online Lottery Market Report, January 2026; Straits Research
Brazil finalised its federal igaming framework in 2025 with implementation planned for 2026, potentially opening access to 150 million-plus players. India’s online segment leads country-level growth forecasts after South Asian regulators began authorising digital betting platforms, with Goa setting the precedent in November 2024.
Lottery Market Statistics by Platform and Game Type
Offline retail still accounts for 65% or more of total lottery revenue across most reports. Within online channels, mobile is the fastest-growing device segment. Draw-based games dominate sales, but sports lottery posts the highest CAGR at 6.4% to 6.6% in segment forecasts.
| Segment | Share / Metric | Growth |
|---|---|---|
| Offline / in-store | 65%+ of total market | Stable |
| Mobile (devices) | 72% of Lotto NZ revenue | Fastest device CAGR |
| Draw-based games | 34.21% (online); 48–50% (total) | Slower |
| Instant / scratch games | Second-largest online segment | 10.11% CAGR (online) |
| Sports lottery | Fastest type globally | 6.4–6.6% CAGR |
| Gamified platforms | 40% higher engagement | vs. non-gamified |
Source: Mordor Intelligence; Technavio; Straits Research
Gamified platforms record 40% higher engagement than non-gamified peers, while omnichannel retail integration delivers 20% to 25% higher customer lifetime value. Fraud detection systems flag suspicious activity with 95% accuracy, cutting fraudulent activity by more than 90% on platforms that adopt them. These efficiency gains echo trends in adjacent gaming categories, including AI-powered slot games and metaverse casino formats.
FAQs
How big is the global lottery market in 2026?
The global lottery market sits between $235.82 billion (Straits Research) and $416.88 billion (Global Growth Insights) for 2025, with most forecasts projecting growth to between $343 billion and $575 billion by 2033 at 4% to 5% CAGR.
What is the size of the online lottery market?
Mordor Intelligence values the online lottery market at $13.22 billion in 2026, projected to reach $19.65 billion by 2031 at an 8.92% CAGR. Europe holds 46.72% of online revenue, with North America growing fastest.
How much did the US lottery generate in 2024?
US lottery sales reached $64 billion in 2024. New York led at $10.6 billion, followed by Florida at $9.4 billion and California at $9.2 billion. Michigan’s iLottery passed $1 billion in annual online sales in 2025.
Which lottery game type is growing fastest?
Instant games post the fastest growth in online lottery at 10.11% CAGR through 2031 per Mordor Intelligence. Sports lottery leads in the broader total market with 6.4% to 6.6% CAGR forecasts from segment-level reports.
Who are the largest lottery operators worldwide?
Allwyn Group runs the UK National Lottery (€8.8 billion revenue, 2024). FDJ holds exclusive rights in France until 2044. China’s Sports Lottery and Welfare Lottery split a $64 billion-plus domestic market. Australia’s Lottery Corporation reached AUD 3.9 billion in online revenue for FY2025.
Sources
https://www.mordorintelligence.com/industry-reports/online-lottery-market
https://straitsresearch.com/report/lottery-market
https://www.mordorintelligence.com/industry-reports/online-gambling-market
https://www.expertmarketresearch.com/reports/online-lottery-market
With many years of professional experience within transnational corporations in different industries, Richard Jaimes has had the opportunity to lead people and organizations, investigate future topics, create strategies and innovations, consult senior management and translate insights into business advantages. Richard is also a long time senior consultant with Quantumrun Foresight.
