Health and Fitness apps recorded 3.96 billion installs across the App Store and Google Play in 2025, a rise of 0.8%, while in-app purchase revenue climbed 13% to USD 4.5 billion, according to Sensor Tower. Spending is now growing much faster than installs. This post sets out the verified mHealth apps market statistics for 2026: market size, regional revenue, download rankings, US adoption and funding.
mHealth Apps Market Statistics 2026
How Big Is the mHealth Apps Market in 2026?
Fortune Business Insights values the global mHealth apps market at USD 45.14 billion in 2026, up from USD 40.65 billion in 2025.
It forecasts USD 113.20 billion by 2034 at a CAGR of 11.80%. Each figure measures vendor revenue under that firm’s own scope, not app users.
| Year | Market size (USD billion) | Status in report |
|---|---|---|
| 2025 | 40.65 | Base year |
| 2026 | 45.14 | Estimated year |
| 2034 | 113.20 | End of forecast |
| 2026-2034 | 11.80% CAGR | Published growth rate |
Source: Fortune Business Insights, mHealth Apps Market report, last updated August 3, 2026
mHealth Apps Market Size Forecasts Compared
Three firms publish a 2026 estimate, and they do not agree. The range runs from USD 45.14 billion to USD 49.90 billion.
Horizons end in 2030, 2034 and 2035, so the long-range totals below are not comparable with each other. Broader views of care delivery, such as these healthcare predictions for 2030, sit outside all three windows.
| Research firm | Recent actual | 2026 estimate | Long-range forecast | CAGR |
|---|---|---|---|---|
| Fortune Business Insights | USD 40.65B (2025) | USD 45.14B | USD 113.20B (2034) | 11.80% (2026-2034) |
| Precedence Research | USD 43.13B (2025) | USD 49.69B | USD 172.67B (2035) | 14.88% (2026-2035) |
| Grand View Research | USD 37.50B (2024) | USD 49.90B | USD 86.40B (2030) | 14.80% (2025-2030) |
Source: Fortune Business Insights (updated August 2026), Precedence Research (updated July 16, 2026), Grand View Research (2025-2030 report edition)
mHealth Apps Market Statistics by Region
North America generated USD 12.50 billion in 2025, a 30.75% share of global revenue, and Fortune Business Insights expects USD 13.95 billion in 2026.
Europe and Asia Pacific are close behind at 29.55% and 28.89%. Precedence Research places North America at 38% of its 2025 total instead, a gap that comes from scope, not from a revision. Regional gaps in access are a recurring theme in work on tomorrow’s healthcare system.
| Region | 2025 revenue (USD billion) | 2025 share | 2026 revenue (USD billion) |
|---|---|---|---|
| North America | 12.50 | 30.75% | 13.95 |
| Europe | 12.01 | 29.55% | 13.31 |
| Asia Pacific | 11.74 | 28.89% | 13.12 |
| Latin America | 2.71 | 6.67% | 2.95 |
| Middle East & Africa | 1.68 | 4.14% | 1.82 |
Source: Fortune Business Insights, mHealth Apps Market report, 2025 actual and 2026 estimate
How Many Health App Downloads Were There in 2025?
Sensor Tower counted 3.96 billion Health and Fitness installs in 2025 across iOS and Google Play, growth of 0.8%. In-app purchase revenue rose 13% to USD 4.5 billion, a record for the category.
Cal AI used an average of 35 AI keywords per quarter and traced 25% of its search-driven downloads to AI queries. Guidance built on personal data echoes the premise behind precision healthcare.
| Metric | Period | Figure | Comparison |
|---|---|---|---|
| Health & Fitness installs, iOS + Google Play | 2025 | 3.96 billion | +0.8% year over year |
| Health & Fitness in-app purchase revenue | 2025 | USD 4.5 billion | +13% year over year |
| Apps bidding on AI-themed keywords | Quarter reported February 2026 | 28% | 19% in Q4 2024 |
| Average AI keywords per app | Quarter reported February 2026 | 8 | Double the Q4 2024 level |
Source: Sensor Tower, State of Mobile 2026 category analysis, published February 2026
Top mHealth Apps by Downloads in 2025
Flo Period & Ovulation Tracker led AppTweak’s global ranking with 55.6M downloads, up 5.8%. Mi Fitness followed at 36.8M, up 22.9%.
Growth splits sharply inside the top 10. Four apps gained more than 22%, while fitpro fell 47.5% and Auto Clicker fell 43.5%. Downloads count installs, not people.
| Rank | App | Downloads | Year-over-year |
|---|---|---|---|
| 1 | Flo Period & Ovulation Tracker | 55.6M | +5.8% |
| 2 | Mi Fitness (Xiaomi Wear) | 36.8M | +22.9% |
| 3 | Home Workout – No Equipment | 27.0M | -16.7% |
| 4 | Da Fit | 26.2M | -16.5% |
| 5 | Dash Analog Watch face | 25.5M | +40.0% |
| 6 | MyFitnessPal: Calorie Counter | 23.3M | +22.4% |
| 7 | fitpro | 19.8M | -47.5% |
| 8 | Period Tracker Period Calendar | 19.4M | -3.7% |
| 9 | Weight Loss for Women: Workout | 18.9M | -5.1% |
| 10 | Auto Clicker – Automatic tap | 18.9M | -43.5% |
Source: AppTweak Market Intelligence, App Store and Google Play combined, January-November 2025, global
US mHealth App Adoption Statistics
Reach3 Insights reports that 71% of US adults use health-related apps and 64% use health-related devices, from 1,043 nationally representative adults surveyed in December 2025.
Tracking splits across biometrics, activity and sleep. Respondents could pick more than one use, so these shares cannot be added together.
| Measure | 2026 study | Prior reading |
|---|---|---|
| Use health-related apps | 71% | n/a |
| Use health-related devices | 64% | n/a |
| Track biometrics | 51% | n/a |
| Track physical activity | 50% | n/a |
| Track sleep | 49% | n/a |
| Use holistic wearables | 24% | 20% in 2024 |
| Use fitness-oriented wearables | 22% | 28% in 2024 |
| Interested in telehealth services | 41% | 48% in 2024 |
Source: Reach3 Insights, Digital Health Trends 2026, n=1,043 US adults aged 18+, surveyed December 2025
Wearables and Health Chatbot Use
Rock Health’s eleventh Consumer Adoption of Digital Health Survey polled 8,000 US adults between December 1 and December 23, 2025. It found 57% owning at least one wearable or connected device and 46% owning a wearable specifically.
Chatbot use for health information reached 32%, double the 16% recorded a year earlier, and 64% of those users engage weekly or more. Among wearable owners, 59% have discussed their device data with a provider. Self-directed monitoring of this kind is the subject of Quantumrun’s work on quantified health.
Source: Rock Health, 2025 Consumer Adoption of Digital Health Survey, n=8,000 US adults, December 2025
Funding Behind the mHealth Apps Market
US digital health startups raised USD 14.2 billion across 482 deals in 2025, a 35% increase on 2024 and the highest total Rock Health has logged since 2022.
Fewer companies took more money. Average deal size rose to USD 29.3 million, the median moved from USD 10 million to USD 12 million, and raises above USD 100 million accounted for 42% of all funding. AI-enabled companies captured 54% of dollars, up from 37% in 2024.
| Metric | 2024 | 2025 |
|---|---|---|
| Total US digital health funding | USD 10.5 billion | USD 14.2 billion |
| Deal count | 509 | 482 |
| Average deal size | USD 20.7 million | USD 29.3 million |
| Median deal size | USD 10 million | USD 12 million |
| Share of funding from raises above USD 100M | n/a | 42% |
| Share of funding to AI-enabled companies | 37% | 54% |
Source: Rock Health, 2025 year-end digital health funding overview, published January 12, 2026
Fitness and wellness startups raised USD 2.0 billion across 44 deals, moving from the eighth most funded category in 2024 to third in 2025. M&A reached 195 transactions, up 61%, and five digital health companies completed IPOs. Mental health tools remain a separate thread, one explored in research on erasing mental illness.
Regulation Shaping the mHealth Apps Pipeline
A cross-sectional analysis published in Cureus in July 2026 counted 1,430 AI and machine-learning enabled devices authorised by the FDA between September 1995 and December 2025, including 331 in 2025 alone.
Radiology accounted for 1,094 of those authorisations, or 76.5%, and the three most represented review panels covered 90.6% of the total. Pathology had nine devices, microbiology six. The Imaging Wire’s separate tally of the same FDA list reported 1,451 authorisations through end-2025.
Source: Cureus, Golshani et al., analysis of the FDA AI-Enabled Medical Device List, September 1995-December 2025; The Imaging Wire tally, March 2026
Consumer health apps sit almost entirely outside that count. They ship as wellness products rather than cleared devices, which caps how much of the 2034 forecast can come from reimbursed clinical use. That divide is the starting point of Quantumrun’s healthcare revolution forecast and its wider future of health series.
FAQs
How big is the mHealth apps market in 2026?
Fortune Business Insights estimates USD 45.14 billion for 2026, up from USD 40.65 billion in 2025. Precedence Research puts 2026 at USD 49.69 billion and Grand View Research at USD 49.90 billion.
How many health app downloads were recorded in 2025?
Sensor Tower counted 3.96 billion Health and Fitness installs across iOS and Google Play in 2025, up 0.8%. In-app purchase revenue for the category rose 13% to USD 4.5 billion.
Why do mHealth market figures differ across Reddit threads and news posts?
Each research firm applies its own scope. Reddit posts often quote one number without naming the firm, yet 2026 estimates range from USD 45.14 billion to USD 49.90 billion depending on the source.
Is Reddit a reliable source for mHealth app statistics?
Not on its own. Figures circulating on Reddit rarely carry a period or publisher. Check the original release instead, such as Sensor Tower’s 3.96 billion installs for 2025 or Rock Health’s USD 14.2 billion funding total.
How many US adults use health apps and wearables?
Reach3 Insights reports 71% of US adults use health-related apps and 64% use health-related devices, surveyed December 2025. Rock Health found 46% own a wearable and 32% have used an AI chatbot for health information.
Sources
https://www.fortunebusinessinsights.com/mhealth-apps-market-102020
https://sensortower.com/blog/health-and-fitness-apps-ai
https://rockhealth.com/insights/2025-year-end-digital-health-funding-overview-a-tale-of-two-markets/
https://www.apptweak.com/en/reports/most-downloaded-health-fitness-apps
