OnlyFans processed $7.22 billion in gross fan payments during fiscal 2024, up 9% year-over-year, based on the annual report from parent company Fenix International. The platform now counts 377.5 million registered fan accounts and 4.63 million creators. In May 2026, Architect Capital acquired a 16% stake for $535 million, valuing the company at $3.15 billion. This article covers the latest OnlyFans statistics for 2026, including creator earnings, subscriber demographics, revenue trends, and traffic data by country.
OnlyFans Statistics 2026 — TL;DR
OnlyFans reached 377.5 million cumulative fan accounts and 4.63 million creator accounts in fiscal 2024.
Gross fan payments hit $7.22 billion in 2024, with $5.80 billion going directly to creators under the 80/20 split.
The average creator earns between $130 and $180 per month, while the top 1% takes home roughly $49,000 per year.
Male users account for about 79% of subscriber traffic, while women make up 70–84% of all creators on the platform.
The United States drives nearly 49% of all OnlyFans traffic, followed by the United Kingdom at about 6% and Germany, Mexico, and Canada each under 5%.
How Many People Use OnlyFans?
OnlyFans reported 377.5 million cumulative fan accounts and 4.63 million creator accounts as of November 30, 2024, according to Fenix International’s fiscal 2024 filing. Fan accounts grew 24% year-over-year, while creator accounts grew 13%. The platform received 305.5 million website visits in December 2025 alone, per SimilarWeb estimates.
Growth has slowed from pandemic-era surges but remains steady. Between 2019 and 2024, the creator count rose from 348,000 to 4.63 million — a 1,222% increase. In February 2025, about 179,000 new creator applications were submitted, with roughly 36% approved. The platform also processes about 84% of its traffic from mobile devices, consistent with broader mobile browsing trends.
| Year | Registered Fan Accounts | Creator Accounts |
|---|---|---|
| 2020 | ~120M | 1.6M |
| 2021 | 170M+ | ~2.2M |
| 2022 | 238.8M | 3.2M |
| 2023 | 305M | 4.1M |
| 2024 | 377.5M | 4.63M |
Source: Fenix International Annual Reports
OnlyFans Revenue and Financial Performance
OnlyFans generated $7.22 billion in gross fan payments during fiscal 2024, up from $6.62 billion in 2023. Net revenue — the platform’s 20% cut — reached $1.41 billion, and pre-tax profit came in at $684 million. Owner Leonid Radvinsky received $497 million in dividends for the 2024 fiscal year before his death in early 2026.
Growth has cooled compared to the 118% gross revenue spike in 2021. The 2024 increase of 9% is the slowest annual gain since the platform’s breakout. As one data point from Sacra noted, revenue growth decelerated from 17% in 2022 and 20% in 2023 to about 8% on a net basis in 2024. The broader e-commerce subscription economy is also showing similar maturation patterns.
| Year | Gross Payments | Net Revenue | Pre-Tax Profit |
|---|---|---|---|
| 2019 | $0.27B | ~$50M | — |
| 2020 | $2.2B | $375M | — |
| 2021 | $4.79B | $1.2B | $433M |
| 2022 | $5.55B | ~$1.09B | $525M |
| 2023 | $6.62B | $1.3B | $658M |
| 2024 | $7.22B | $1.41B | $684M |
Source: Fenix International Annual Reports; Variety
How Much Do OnlyFans Creators Earn?
The average OnlyFans creator earns between $130 and $180 per month after the platform’s 20% fee, based on aggregate data from multiple tracking sources. The median is far lower — roughly $180 per year, according to OnlyFansStatistics.com. About 70% of creators earn less than $200 per month.
Earnings are heavily concentrated at the top. The top 1% of creators earn about one-third of all platform revenue, or approximately $49,000 per year. The top 0.1% accounts for an even larger share, with some estimates placing their take at 76% of total payouts. Only about 300 creators have earned more than $1 million on the platform in a single year. The top 10% of female creators average $15,000 per month, while top 10% male creators average about $8,000 per month. The income distribution gap mirrors patterns in other creator economies, such as gaming and streaming.
| Creator Tier | Estimated Monthly Earnings | Share of Total Revenue |
|---|---|---|
| Top 0.1% | $25,000+ | ~76% |
| Top 1% | ~$4,000 | ~33% |
| Top 10% | $1,000–$15,000 | — |
| Average creator | $130–$180 | — |
| Median creator | ~$15 | — |
Source: Desirely; OFStats; DataGlobeHub
OnlyFans Subscriber Demographics
Age Distribution
The largest age group on OnlyFans is 25–34, making up about 35.5% of all site traffic based on February 2025 data from SimilarWeb. Users aged 18–24 account for roughly 27%, while the 35–44 group represents about 18%. Users over 45 make up the remaining share, with those 65 and older at just 5.1%. The platform’s audience skews younger than general web averages, consistent with usage trends across subscription-based social platforms.
Gender Split
About 79% of OnlyFans subscriber traffic comes from male users. Female subscribers make up roughly 10–21% of the audience depending on the data source, with the remainder identifying as other or not disclosing. On the creator side, 70–84% of accounts belong to women, 14–29% to men, and about 2% to non-binary creators. The gender inversion between creators and subscribers is among the most distinct of any major social and content platform.
OnlyFans Statistics by Country
The United States dominates OnlyFans traffic at roughly 42–49% of total visits, based on traffic estimates from SimilarWeb and OFStats. The US also leads in total spend, at about $2.64 billion in 2025. The United Kingdom follows at $531 million, with Canada at $355 million. Italy and Spain show the fastest year-over-year spending growth among the top 10 countries, each exceeding 24% annual increases.
English-speaking countries make up about 75% of the creator base. The US, UK, and Canada combined account for the largest share of content producers. Traffic from emerging markets in Africa and Eastern Europe is growing fast — Eswatini saw a 783% per-capita spend increase in 2025, and Balkan countries like Albania and Serbia posted 20–40% annual growth.
| Country | Traffic Share | Est. Total Spend (2025) |
|---|---|---|
| United States | ~42–49% | $2.64B |
| United Kingdom | ~6–8.6% | $531M |
| Canada | ~5.4% | $355M |
| Germany | ~3.5–4.1% | — |
| Mexico | ~3.9% | — |
| Brazil | ~3.4% | — |
| Spain | ~2.5% | — |
| Italy | ~2.3% | — |
Source: SimilarWeb; OFStats; OnlyFans Wrapped 2025
OnlyFans Website Traffic and Engagement
OnlyFans received 305.5 million visits in December 2025, a 13.1% month-over-month increase. The site ranked 102nd globally and 57th in the United States. Mobile web accounted for 84.1% of all visits, while desktop handled 15.9%. Users viewed an average of 5.99 pages per session. These mobile-first consumption patterns track closely with global mobile browsing statistics, where smartphones now account for over 64% of all website traffic worldwide.
X (formerly Twitter) is the largest social media referral source for OnlyFans. Creators regularly use TikTok and Instagram as promotional channels to drive traffic to their pages. Direct traffic accounts for the majority of visits, which suggests strong brand recall and repeat usage. Average session duration runs about 5–6 minutes, shorter than most social platforms but longer than typical content sites.
OnlyFans Valuation and Ownership
In May 2026, Architect Capital bought a 16% stake in Fenix International for $535 million, valuing OnlyFans at $3.15 billion. The deal came weeks after the death of majority owner Leonid Radvinsky, who had taken nearly $1 billion in dividends over the previous two years. His widow, Yekaterina Chudnovsky, assumed control of the company.
Architect Capital had initially been in talks for a 60% stake at a valuation of up to $5.5 billion. The final deal was smaller in scope. Radvinsky had explored selling the entire company for about $8 billion in 2025, but adult content on the platform made institutional investors hesitant. Architect Capital has said it plans to pursue an IPO for OnlyFans by 2028. The company operates with just 46 employees and relies heavily on third-party contractors.
OnlyFans Creator and Content Trends
About 70% of content on OnlyFans is NSFW, according to EarthWeb estimates. Images remain the most common format, likely because of lower production costs and bandwidth needs. As of early 2025, the platform hosted about 51.4 million pieces of posted content, up from 42.3 million in February 2024. The most popular subscription price range sits between $10 and $20 per month.
Only 10% of creators work on OnlyFans full-time. The average creator has about 21 subscribers. Pay-per-view messages and tips — not subscriptions — drive the bulk of revenue for top earners. The direct messaging model is similar to how platforms like Snapchat have experimented with monetized private content, though on a much smaller scale. Celebrity creators with pre-existing audiences dominate the top earnings charts — all top 10 earners arrived on the platform with millions of followers already.
FAQ
How many OnlyFans users are there in 2026?
OnlyFans reported 377.5 million registered fan accounts and 4.63 million creator accounts as of its fiscal 2024 filing, with continued growth into 2026.
What is the average OnlyFans creator income?
Most creators earn between $130 and $180 per month. The median is about $180 per year. The top 1% earns roughly $49,000 annually.
What percentage of OnlyFans subscribers are male?
About 79% of OnlyFans subscriber traffic comes from male users, based on SimilarWeb data from February 2025.
How much revenue did OnlyFans generate in 2024?
OnlyFans processed $7.22 billion in gross fan payments. Net revenue after the creator split was $1.41 billion, with $684 million in pre-tax profit.
Which country has the most OnlyFans users?
The United States accounts for 42–49% of all OnlyFans traffic and led global spending at $2.64 billion in 2025.
Sources:
https://variety.com/2025/digital/news/onlyfans-fiscal-2024-revenue-earnings-1236495750/
https://onlyfansstatistics.com/
