traditional media vs digital media

Traditional media vs digital media

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سیگنال
Why messaging is the future of the news brand
Splinter
Quartz released its new app today, and it looks very much like a messaging app. Which is smart, because for anybody trying to build a news brand today, messaging is clearly the most important new area to conquer, and right now the field is wide open.
سیگنال
دوران سلطه رسانه ای تلویزیون در سال 2016 به پایان می رسد - شواهد اینجاست
خودی کسب و کار
خرج کردن در دیجیتال یعنی سبقت گرفتن از تبلیغات تلویزیونی خیلی سریعتر از آنچه تصور می شد.
سیگنال
The new TV demographics: The ‘ads’ and ‘ad-nots’
سرمایه گذاری ضرب و شتم
When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
سیگنال
TV has an advertising problem - here comes the blame game
خبر BuzzFeed
Third-quarter earnings from the largest television network owners show a tepid advertising environment. Blame Nielsen. Or Ebola. Or something.
سیگنال
Old media meets new media, and they like each other
لس آنجلس تایمز
Once seen as a digital upstart, YouTube is now a key aspect to networks' programming and marketing mix. And YouTube has picked up a few things from the TV industry
سیگنال
When Netflix and other on-demand services killed the TV ad golden goose
گاردین
With subscription services draining television advertising revenues, we need a new business model fast to fund the hit shows of tomorrow
سیگنال
China rising: How four giants are revolutionizing the film industry
تنوع
China and the Hollywood film industry have engaged with each other for much of the past decade, with both sides slowly discovering the opportunities, learning the limits of cooperation and enlisting different business practices that best adopt this new intel.
سیگنال
یک دهه یوتیوب آینده تلویزیون را تغییر داده است
زمان
اولین ویدیوی یوتیوب در 23 آوریل 2005 آپلود شد
سیگنال
The great unbundling: cable TV as we know it is dying
در آستانه
Over the last two weeks, Verizon and Disney have been having a public spat about the future of cable television. Verizon wants to offer its customers a selection of slim cable bundles with its FIOS...
سیگنال
The dreaded bundle comes to internet TV
نیویورکر
Dish television and Sony have introduced new ways of selling Internet TV. Will they be any more appealing to customers than expensive cable-TV bundles?
سیگنال
Yet another reason to love Netflix: It’s helping to kill reality TV
BGR
15 years ago, the reality TV craze took off in America and many people assumed that quality television programming was doomed to extinction. The reasons for this were simple: Reality shows were very cheap to produce and were hugely profitable for the major networks.
سیگنال
جذب نسل Y: پانل سرگرمی هزاره
مرکز رسانه ای Paley
شورای رسانه پالی یک بحث میزگردی در مورد چگونگی ادامه رسیدن مدیران برنامه نویسی به نسل هزاره در یک چشم انداز رسانه ای در حال تحول ارائه می دهد. شرکت کنندگان: ...
سیگنال
#AskGaryVee Episode 81: Food poisoning, subscription services & Youtube vs. Facebook video
گری وی
QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate...