Traditional media vs digital media
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Осколок
Quartz released its new app today, and it looks very much like a messaging app. Which is smart, because for anybody trying to build a news brand today, messaging is clearly the most important new area to conquer, and right now the field is wide open.
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Business Insider
Spend on digital is to overtake TV adspend far quicker than first thought.
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Venture Beat
When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
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Новини BuzzFeed
Third-quarter earnings from the largest television network owners show a tepid advertising environment. Blame Nielsen. Or Ebola. Or something.
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Los Angeles Times
Once seen as a digital upstart, YouTube is now a key aspect to networks' programming and marketing mix. And YouTube has picked up a few things from the TV industry
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The Guardian
With subscription services draining television advertising revenues, we need a new business model fast to fund the hit shows of tomorrow
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Різноманітність
China and the Hollywood film industry have engaged with each other for much of the past decade, with both sides slowly discovering the opportunities, learning the limits of cooperation and enlisting different business practices that best adopt this new intel.
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Time
YouTube's first video was uploaded on April 23, 2005
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Грань
Over the last two weeks, Verizon and Disney have been having a public spat about the future of cable television. Verizon wants to offer its customers a selection of slim cable bundles with its FIOS...
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Житель Нью-Йорка
DishTV і Sony представили нові способи продажу інтернет-телебачення. Чи будуть вони більш привабливими для клієнтів, ніж дорогі комплекти кабельного телебачення?
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BGR
15 years ago, the reality TV craze took off in America and many people assumed that quality television programming was doomed to extinction. The reasons for this were simple: Reality shows were very cheap to produce and were hugely profitable for the major networks.
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Центр медіа Палі
Рада з питань медіа Пейлі представляє панельну дискусію про те, як керівники програм продовжують охоплювати міленіалів у медіа-ландшафті, що розвивається. УЧАСНИКИ: ...
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ГеріВі
QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate...
