traditional media vs digital media

Traditional media vs digital media

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Why messaging is the future of the news brand
Shpinter
Quartz released its new app today, and it looks very much like a messaging app. Which is smart, because for anybody trying to build a news brand today, messaging is clearly the most important new area to conquer, and right now the field is wide open.
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2016 yilda televideniening ommaviy axborot vositalarining hukmronligi davri tugaydi - mana bu dalil
Biznes Insider
Raqamli tarmoqqa sarflash - bu birinchi o'ylagandan ko'ra tezroq televizor reklamasini ortda qoldirishdir.
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The new TV demographics: The ‘ads’ and ‘ad-nots’
korxonasi Beat
When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
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TV has an advertising problem - here comes the blame game
BuzzFeed yangiliklari
Third-quarter earnings from the largest television network owners show a tepid advertising environment. Blame Nielsen. Or Ebola. Or something.
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Old media meets new media, and they like each other
Los Angeles Times
Once seen as a digital upstart, YouTube is now a key aspect to networks' programming and marketing mix. And YouTube has picked up a few things from the TV industry
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When Netflix and other on-demand services killed the TV ad golden goose
Guardian
With subscription services draining television advertising revenues, we need a new business model fast to fund the hit shows of tomorrow
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China rising: How four giants are revolutionizing the film industry
Varete
China and the Hollywood film industry have engaged with each other for much of the past decade, with both sides slowly discovering the opportunities, learning the limits of cooperation and enlisting different business practices that best adopt this new intel.
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A decade of Youtube has changed the future of television
vaqt
YouTube's first video was uploaded on April 23, 2005
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The great unbundling: cable TV as we know it is dying
chegara
Over the last two weeks, Verizon and Disney have been having a public spat about the future of cable television. Verizon wants to offer its customers a selection of slim cable bundles with its FIOS...
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The dreaded bundle comes to internet TV
Nyu-Yorker
Dish television and Sony have introduced new ways of selling Internet TV. Will they be any more appealing to customers than expensive cable-TV bundles?
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Yet another reason to love Netflix: It’s helping to kill reality TV
BGR
15 years ago, the reality TV craze took off in America and many people assumed that quality television programming was doomed to extinction. The reasons for this were simple: Reality shows were very cheap to produce and were hugely profitable for the major networks.
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Y avlodini qo'lga olish: Millennial ko'ngilochar paneli
Paley Media markazi
Paley Media Kengashi rivojlanayotgan media landshaftida dasturlash rahbarlari qanday qilib ming yilliklarga erishishda davom etayotgani haqida panel muhokamasini taqdim etadi.ISHTIROKCHILAR: ...
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#AskGaryVee Episode 81: Food poisoning, subscription services & Youtube vs. Facebook video
Garyvee
QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate...