traditional media vs digital media

Traditional media vs digital media

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Why messaging is the future of the news brand
Splinter
Quartz released its new app today, and it looks very much like a messaging app. Which is smart, because for anybody trying to build a news brand today, messaging is clearly the most important new area to conquer, and right now the field is wide open.
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Давраи бартарияти расонаҳои телевизионӣ дар соли 2016 ба охир мерасад - Ин аст далелҳо
Business Insider
Хароҷоти рақамӣ ин аст, ки ба таблиғоти телевизионӣ назар ба андешаи аввал зудтар пеш ояд.
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The new TV demographics: The ‘ads’ and ‘ad-nots’
Забони Venture
When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
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TV has an advertising problem - here comes the blame game
Хабарҳо
Third-quarter earnings from the largest television network owners show a tepid advertising environment. Blame Nielsen. Or Ebola. Or something.
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ВАО-и кӯҳна бо расонаҳои нав вомехӯранд ва онҳо ҳамдигарро дӯст медоранд
Los Angeles Times
Замоне ҳамчун оғози рақамӣ ҳисобида мешуд, YouTube ҳоло як ҷанбаи калидии барномасозӣ ва омехтаи маркетинги шабакаҳо мебошад. Ва YouTube чанд чизро аз саноати телевизион бардошт
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When Netflix and other on-demand services killed the TV ad golden goose
The Guardian
With subscription services draining television advertising revenues, we need a new business model fast to fund the hit shows of tomorrow
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China rising: How four giants are revolutionizing the film industry
навъ
China and the Hollywood film industry have engaged with each other for much of the past decade, with both sides slowly discovering the opportunities, learning the limits of cooperation and enlisting different business practices that best adopt this new intel.
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The great unbundling: cable TV as we know it is dying
нобудӣ
Over the last two weeks, Verizon and Disney have been having a public spat about the future of cable television. Verizon wants to offer its customers a selection of slim cable bundles with its FIOS...
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The dreaded bundle comes to internet TV
New Yorker
Dish television and Sony have introduced new ways of selling Internet TV. Will they be any more appealing to customers than expensive cable-TV bundles?
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Yet another reason to love Netflix: It’s helping to kill reality TV
BGR
15 years ago, the reality TV craze took off in America and many people assumed that quality television programming was doomed to extinction. The reasons for this were simple: Reality shows were very cheap to produce and were hugely profitable for the major networks.
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Гирифтани насли Y: Панели фароғатии ҳазорсола
Маркази Палей барои ВАО
Шӯрои ВАО-и Палей як муҳокимаи панелиро дар бораи он, ки чӣ гуна роҳбарони барномасозӣ дар манзараи таҳаввулкунандаи ВАО ба ҳазорсолаҳо идома медиҳанд, пешниҳод мекунад. ИШТИРОККУНАНДАГОН: ...
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#AskGaryVee Episode 81: Food poisoning, subscription services & Youtube vs. Facebook video
ГариВи
QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate...