traditional media vs digital media

Traditional media vs digital media

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He aha te tuku karere ko te heke mai o te waitohu rongo
Pupuhi
I tukuna e Quartz tana taupānga hou i tenei ra, a he rite tonu te ahua ki te taupānga karere. He maamaa, na te mea mo te hunga e ngana ana ki te hanga tohu panui i enei ra, ko te panui te waahi hou tino nui hei wikitoria, a inaianei kua tuwhera te mara.
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The era of TV's media dominance will come to an end in 2016 - Here's the evidence
Insider Pakihi
Spend on digital is to overtake TV adspend far quicker than first thought.
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The new TV demographics: The ‘ads’ and ‘ad-nots’
Patupatua Rawa
When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
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TV has an advertising problem - here comes the blame game
Pūrongo BuzzFeed
Third-quarter earnings from the largest television network owners show a tepid advertising environment. Blame Nielsen. Or Ebola. Or something.
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Ka tutaki te hunga pāpāho tawhito ki te hunga pāpāho hou, ka pai ki a raatau ano
Los Angeles Times
I te wa i kitea ai he timatanga mamati, ko YouTube tetahi waahanga nui mo nga kaupapa whatunga me te whakauru hokohoko. Na kua kohia e YouTube etahi mea mai i te umanga pouaka whakaata
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When Netflix and other on-demand services killed the TV ad golden goose
te Guardian
With subscription services draining television advertising revenues, we need a new business model fast to fund the hit shows of tomorrow
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China rising: How four giants are revolutionizing the film industry
Variety
China and the Hollywood film industry have engaged with each other for much of the past decade, with both sides slowly discovering the opportunities, learning the limits of cooperation and enlisting different business practices that best adopt this new intel.
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A decade of Youtube has changed the future of television
Te wā
YouTube's first video was uploaded on April 23, 2005
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The great unbundling: cable TV as we know it is dying
te mimiha
Over the last two weeks, Verizon and Disney have been having a public spat about the future of cable television. Verizon wants to offer its customers a selection of slim cable bundles with its FIOS...
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The dreaded bundle comes to internet TV
Yorker New
Dish television and Sony have introduced new ways of selling Internet TV. Will they be any more appealing to customers than expensive cable-TV bundles?
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Yet another reason to love Netflix: It’s helping to kill reality TV
BGR
15 years ago, the reality TV craze took off in America and many people assumed that quality television programming was doomed to extinction. The reasons for this were simple: Reality shows were very cheap to produce and were hugely profitable for the major networks.
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Te hopu i te Reanga Y: te roopu whakangahau Mileniuma
Te Pokapū Paley mō te Pāpāho
Ko te Kaunihera o Paley Media e whakaatu ana i tetahi korerorero mo te huarahi e haere tonu ai nga kaiwhakahaere kaupapa ki te eke ki nga mano tau i roto i te ahuatanga o te ao pāpāho.
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#AskGaryVee Episode 81: Food poisoning, subscription services & Youtube vs. Facebook video
GaryVee
QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate...