Traditional media vs digital media
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Szilánk
Quartz released its new app today, and it looks very much like a messaging app. Which is smart, because for anybody trying to build a news brand today, messaging is clearly the most important new area to conquer, and right now the field is wide open.
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Business Insider
Spend on digital is to overtake TV adspend far quicker than first thought.
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Venture Beat
When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
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BuzzFeed News
Third-quarter earnings from the largest television network owners show a tepid advertising environment. Blame Nielsen. Or Ebola. Or something.
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Los Angeles Times
Once seen as a digital upstart, YouTube is now a key aspect to networks' programming and marketing mix. And YouTube has picked up a few things from the TV industry
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Az őrző
With subscription services draining television advertising revenues, we need a new business model fast to fund the hit shows of tomorrow
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Fajta
China and the Hollywood film industry have engaged with each other for much of the past decade, with both sides slowly discovering the opportunities, learning the limits of cooperation and enlisting different business practices that best adopt this new intel.
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Time
YouTube's first video was uploaded on April 23, 2005
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The Verge
Over the last two weeks, Verizon and Disney have been having a public spat about the future of cable television. Verizon wants to offer its customers a selection of slim cable bundles with its FIOS...
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New Yorker
Dish television and Sony have introduced new ways of selling Internet TV. Will they be any more appealing to customers than expensive cable-TV bundles?
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BGR
15 évvel ezelőtt Amerikában megindult a valóságs TV-őrület, és sokan azt hitték, hogy a minőségi televíziós műsorok kihalásra vannak ítélve. Ennek egyszerű okai voltak: a valóságshow-k gyártása nagyon olcsó volt, és rendkívül nyereségesek voltak a nagy hálózatok számára.
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A Paley Center for Media
A Paley Media Council panelbeszélgetést tart arról, hogy a programozási vezetők hogyan jutnak el a millenniumi évekhez a fejlődő médiakörnyezetben. RÉSZTVEVŐK: ...
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Gary Vee
QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate...
