Traditional media vs digital media
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сплинтер
Quartz released its new app today, and it looks very much like a messaging app. Which is smart, because for anybody trying to build a news brand today, messaging is clearly the most important new area to conquer, and right now the field is wide open.
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Бизнис Инсајдер
Spend on digital is to overtake TV adspend far quicker than first thought.
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Ризични Беат
When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
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БуззФеед Невс
Third-quarter earnings from the largest television network owners show a tepid advertising environment. Blame Nielsen. Or Ebola. Or something.
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Лос Анђелес тајмс
Некада виђен као дигитални почетник, ИоуТубе је сада кључни аспект мрежног програмирања и маркетинг микса. И ИоуТубе је покупио неколико ствари из ТВ индустрије
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Гардијан
Уз услуге претплате које црпе приходе од телевизијског оглашавања, потребан нам је нови пословни модел брзо да бисмо финансирали хит емисије сутрашњице
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Разноврсност
China and the Hollywood film industry have engaged with each other for much of the past decade, with both sides slowly discovering the opportunities, learning the limits of cooperation and enlisting different business practices that best adopt this new intel.
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Време
YouTube's first video was uploaded on April 23, 2005
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Верге
Over the last two weeks, Verizon and Disney have been having a public spat about the future of cable television. Verizon wants to offer its customers a selection of slim cable bundles with its FIOS...
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Нев Иоркер
Dish television and Sony have introduced new ways of selling Internet TV. Will they be any more appealing to customers than expensive cable-TV bundles?
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БГР
15 years ago, the reality TV craze took off in America and many people assumed that quality television programming was doomed to extinction. The reasons for this were simple: Reality shows were very cheap to produce and were hugely profitable for the major networks.
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Палеи центар за медије
Савет за медије Палеија представља панел дискусију о томе како руководиоци програмирања настављају да достижу миленијуме у медијском окружењу које се развија. УЧЕСНИЦИ: ...
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ГариВее
QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate...
