traditional media vs digital media

Traditional media vs digital media

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Merki
Why messaging is the future of the news brand
Splinter
Quartz released its new app today, and it looks very much like a messaging app. Which is smart, because for anybody trying to build a news brand today, messaging is clearly the most important new area to conquer, and right now the field is wide open.
Merki
The era of TV's media dominance will come to an end in 2016 - Here's the evidence
Viðskipti innherja
Spend on digital is to overtake TV adspend far quicker than first thought.
Merki
The new TV demographics: The ‘ads’ and ‘ad-nots’
Beat Venture
When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
Merki
TV has an advertising problem - here comes the blame game
BuzzFeed News
Third-quarter earnings from the largest television network owners show a tepid advertising environment. Blame Nielsen. Or Ebola. Or something.
Merki
Old media meets new media, and they like each other
Los Angeles Times
Once seen as a digital upstart, YouTube is now a key aspect to networks' programming and marketing mix. And YouTube has picked up a few things from the TV industry
Merki
When Netflix and other on-demand services killed the TV ad golden goose
The Guardian
With subscription services draining television advertising revenues, we need a new business model fast to fund the hit shows of tomorrow
Merki
China rising: How four giants are revolutionizing the film industry
Variety
China and the Hollywood film industry have engaged with each other for much of the past decade, with both sides slowly discovering the opportunities, learning the limits of cooperation and enlisting different business practices that best adopt this new intel.
Merki
A decade of Youtube has changed the future of television
tími
YouTube's first video was uploaded on April 23, 2005
Merki
The great unbundling: cable TV as we know it is dying
The barmi
Over the last two weeks, Verizon and Disney have been having a public spat about the future of cable television. Verizon wants to offer its customers a selection of slim cable bundles with its FIOS...
Merki
The dreaded bundle comes to internet TV
New Yorker
Dish television and Sony have introduced new ways of selling Internet TV. Will they be any more appealing to customers than expensive cable-TV bundles?
Merki
Yet another reason to love Netflix: It’s helping to kill reality TV
BGR
15 years ago, the reality TV craze took off in America and many people assumed that quality television programming was doomed to extinction. The reasons for this were simple: Reality shows were very cheap to produce and were hugely profitable for the major networks.
Merki
Að ná kynslóð Y: Þúsaldarskemmtunarspjaldið
Paley Center for Media
The Paley Media Council kynnir pallborðsumræður um hvernig forritunarstjórar halda áfram að ná árþúsundum í vaxandi fjölmiðlalandslagi.ÞÁTTTAKENDUR: ...
Merki
#AskGaryVee Episode 81: Food poisoning, subscription services & Youtube vs. Facebook video
Gary Vee
QOTD (not really a question): Take a screenshot of the home screen on your phone right now and tweet it at me, @garyvee. I want to see the apps that dominate...