Chifukwa chiyani malonda a e-commerce sangaphane pamisika: Tsogolo la Retail P2

Smart malls. Zipinda zoyenera za monster. Ndipo ma brand apamwamba sanaperekebe vuto. Mu gawo limodzi la mtsogolo mwazogulitsa zogulitsa, mudawona kuyambika kwa njira yatsopano yophatikizika yogulira. Apa tikulitsa zomwe zikuchitika, komanso kuwonetsa zatsopano zazing'ono zomwe sizinatchulidwepo kale.

RETAIL AYIYAMBA KUTUMIKIRA NTCHITO ZA E-COMMERCE. MWINA.

Posachedwa anthu adzasiya kugula zinthu zoyambira payekha ndipo m'malo mwake azingogula "zofuna". Pakati pa 2020 ndi 2030, ogulitsa akwanitsa kukonza ogula ambiri kuti azigula zambiri tsiku lililonse pa intaneti.

Mukuwona izi tsopano ndi osunga ndalama m'sitolo nthawi zina akukupatsani makuponi apaintaneti okhazikika kutsogolo kwa risiti yanu kapena kukupatsani kuchotsera 10% ngati mungalembetse kalata yawo yamakalata. Posachedwapa, ogulitsa 'm'mbuyomu mutu wa kusinkhasinkha adzatembenuzidwa akakhwima mapulatifomu awo a e-commerce ndikulimbikitsa ogula kuti agule zinthu zawo pa intaneti ali m'sitolo (kufotokozedwa mu gawo loyamba za mndandanda uno).

Pofika pakati pa 2020s, ogulitsa odziwika bwino ayamba kutsatsa malonda oyamba a Black Friday pa intaneti komanso pambuyo pa Khrisimasi. Ngakhale kuti zotsatira zoyamba zogulitsa zidzasakanizidwa, kuwonjezereka kwakukulu kwa chidziwitso cha akaunti ya makasitomala atsopano ndi kugula deta kudzakhala mgodi wa golide wotsatsa malonda ndi malonda kwa nthawi yaitali. Izi zikafika pomaliza, malo ogulitsa njerwa ndi matope apanga kusintha kwawo komaliza kuchoka pakukhala msana wandalama wa ogulitsawo kupita ku chida chake chachikulu chodziwikiratu.

Kwenikweni, ogulitsa onse akuluakulu adzakhala mabizinesi a e-commerce poyamba (mwanzeru zandalama), koma azisunga gawo la malo awo ogulitsira kuti azitha kutsatsa. Koma funso lidakalipo, bwanji osachotsa masitolo palimodzi?

Kukhala wogulitsa pa intaneti kokha kumatanthauza:

• Kuchepetsa mtengo wokhazikika—kuchepa kwa njerwa ndi matope kumatanthauza kulipira lendi yocheperako, malipiro, inshuwaransi, kukonzanso sitolo, ndi zina zotero;

• Kuchulukirachulukira kwa zinthu zomwe zingagulitse pa intaneti, motsutsana ndi malire azithunzi zapakati pa sitolo;

• Malo osungira makasitomala opanda malire;

• Kusonkhanitsa kwakukulu kwa deta yamakasitomala yomwe ingagwiritsidwe ntchito kugulitsa bwino ndi kugulitsa ogula zinthu zambiri;

• Ndipo kugwiritsa ntchito nyumba yosungiramo katundu ndi katundu wamtsogolo kudzakhala kotsika mtengo.

Mfundo izi zonse ndi zabwino, koma kumapeto kwa tsiku, ife si maloboti. Kugula akadali chisangalalo chovomerezeka. Ndizochitika zosangalatsa. Chofunika kwambiri, kutengera kukula ndi mtengo wa chinthucho, anthu amakonda kuwona ndikulumikizana ndi zomwe adzagule asanagule. Ichi ndichifukwa chake m'mbuyomu mabizinesi a pa intaneti okha, monga Nkhondo ndi Parker ndi Amazon, atsegula nkhokwe zawo za njerwa ndi matope, ndipo ali kupeza bwino nawo. Malo ogulitsa njerwa ndi matope amapatsa mtundu chinthu chamunthu, njira yolumikizirana ndi kumva mtundu mwanjira yomwe palibe tsamba lomwe lingapereke. Komanso, kutengera komwe mukukhala komanso momwe nthawi yanu yogwirira ntchito ilili yosadziŵika bwino, malo awa angakhale malo abwino oti mutengere zinthu zomwe mudagula pa intaneti.

Chifukwa chazomwezi, zomwe mumakumana nazo kumapeto kwa 2020s malo ogulitsa zidzakhala zosiyana kwambiri ndi lero. M'malo moyang'ana kukugulitsani chinthu, ogulitsa adzayang'ana kwambiri kukugulitsani chizindikiro komanso zomwe mumakumana nazo m'sitolo.

Zokongoletsera za sitolo zidzapangidwa bwino komanso zodula. Zogulitsa zidzawonetsedwa bwino kwambiri. Zitsanzo ndi swag zina zaulere zidzaperekedwa mowolowa manja. Zochita za m'sitolo ndi maphunziro amagulu omwe amalimbikitsa mosalunjika mtundu wa sitolo, chikhalidwe chake, ndi mtundu wa zinthu zake zidzakhala zofala. Ndipo kwa oyimira makasitomala (oyang'anira sitolo), adzaweruzidwa mofanana pa malonda omwe amapanga, komanso kuchuluka kwa malo ochezera a pa Intaneti ndi mauthenga omwe amatchula omwe amapanga.

RETAIL AMAPHUNZIRA CHINTHU KAPENA ZIWIRI KUCHOKERA KU CHUMA YOGAWANA

Chikhalidwe china chomwe chidzakhwima muzaka za 2020 chidzakhala cha anzawo (kuganiza za misika ya alimi ndi craigslist) ndikugawana (ganizirani za AirBnB ndi Uber) ndi momwe ogulitsa angagwirizane nazo. Zaka khumi zikubwerazi tiwona anthu angapo opereka chithandizo/othandizira amtsogolo akutuluka kuti alole anthu kugawana kapena kugula kuchokera kwa anthu ena.

Pamapeto pake, tsogolo lidzaphwanya zotchinga zokwanira kulola anthu kugula chilichonse kulikonse, kuchokera kwa aliyense, nthawi iliyonse, nthawi zambiri ndi kutumiza tsiku lomwelo. Pachifukwa ichi, anthu azisamala kwambiri za nkhani zomwe amagula, komanso chofunika kwambiri, kumanga ubale ndi omwe ali ndi malonda ndi ntchito zomwe amagula. Izi zakhala zikuyenda bwino kwambiri m'zaka za m'ma 2010, koma zidzakhala zofala kwambiri m'zaka khumi zikubwerazi.

Kuti apikisane, ogulitsa akuluakulu adzafunika kupeza njira zatsopano zogulira ogula kwa nthawi yayitali kuti apange gulu lomwe limatengera maubwenzi. Chifukwa cha zosowazi, makalasi aulere kapena amtengo wapatali, masemina, malo owonetsera, makalabu kapena magulu ammudzi, zochitika zodziwika ndi zina zambiri.

Momwemonso, chuma chogawana chidzapangitsa anthu ochulukira amakonda kubwereka mosavuta kuposa kukhala. Izi ndizochitika zazikulu zomwe zidzakambidwe m'nkhani ina, koma pankhani ya malonda, zidzalimbikitsa kukhazikitsidwa kwa oyambitsa ambiri omwe amayang'ana kwambiri kuthandiza anthu kubwereka mitundu yosiyanasiyana ya malonda kuchokera ku mabizinesi ena kapena anthu. Ogulitsa azitsatira monyinyirika kuyesa kubwereketsa malonda awo (mwina nyengo yapitayi kapena zinthu zochulukirachulukira) ngati njira yowonjezera yogulitsira kusamutsa kwamtundu wa umwini.

ZIPINDU ZOYENERA ZIKUTHA PAKATI PA siteji

Zodabwitsa ndizakuti, pofika pakati pa 2020s, tiwona kukwera kwa zipinda zoyenera zomwe sizimayamwa.

Zipinda zokondera zitha kukhala malo okhazikika pamapangidwe a sitolo ndi zothandizira. Adzakulirakulirabe komanso kukhala apamwamba kwambiri ndipo adzakhala ndi ukadaulo wochulukiramo. Izi zikuwonetsa kuyamikira komwe kukukulirakulira kuti chisankho chogula ogula chimachitika mchipinda choyenerera. Ndipamene kugulitsa kofewa kumachitika, bwanji osaganiziranso zomwe amakonda ogulitsa?

Choyamba, masitolo osankhidwa adzakonza zipinda zawo zoyenera ndi cholinga choti wogula aliyense amene amalowa m'sitolo kuti alowe m'chipinda choyenera. Izi zingaphatikizepo kuwonjezera Sakatulani zowonera zogula komwe makasitomala angasankhe zovala ndi makulidwe omwe akufuna kuyesa.Wogwira ntchitoyo amasankha zovala zosankhidwa ndikulemberana mameseji kwa wogula pamene chipinda chawo chomuyenerera chakonzeka ndi zovala zawo zosankhidwa bwino kuti ayese.

Ogulitsa ena adzayang'ana pa chikhalidwe mbali ya kugula. Amayi makamaka amakonda kugula m'magulu, sankhani zovala zingapo kuti ayese, ndipo (malinga ndi mtengo wa zovala) amatha kukhala maola awiri mu chipinda choyenerera. Imeneyi ndi nthawi yochuluka yogwiritsidwa ntchito m'sitolo, kotero opanga adzaonetsetsa kuti akugwiritsa ntchito kulimbikitsa mtunduwo m'njira yabwino - ganizirani za mipando yamtengo wapatali, mapepala apamwamba azithunzi za zovala za instagram, ndi zotsitsimula zomwe zingatheke. Zipinda zina zoyenerera zimathanso kukhala ndi matabuleti opakidwa pakhoma owonetsa sitolo, zomwe zimalola ogula kuyang'ana zovala zambiri, komanso ndi mpopi pa skrini, adziwitse ogulitsa kuti awabweretsere zovala zambiri zoti ayese osatuluka m'chipinda choyenerera.

SHOPPING MALL SIKUCHOKA POSACHEDWAPA

Malo ogulitsira sakuchoka, ngakhale malonda a e-commerce amakhala akulu bwanji. Izi siziyenera kudabwitsa. M'malo ambiri, misika ndi Central community hub, ndipo, m'njira zambiri, ndi malo ovomerezeka a anthu.

Koma pamene ogulitsa ayamba kusintha kuchoka pakukonzekera malo awo ogulitsira kuchokera kugulitsa malonda kupita kugulitsa zomwe zachitika, malo ogulitsa oganiza bwino kwambiri amathandizira kusinthaku popereka zokumana nazo zazikulu zomwe zimathandizira kuti mtunduwo upangidwe m'malo ogulitsira ndi malo odyera omwe amakhalamo. Zochitika zazikuluzi zikuphatikiza zitsanzo monga kukulitsa zokongoletsa panthawi yatchuthi, kulola mobisa kapena kulipira "mwachisawawa" chogawana nawo pa TV. zochitika zamagulu, ndikuyika pambali malo ochitira zochitika zapagulu pamalo ake - lingalirani misika ya alimi, ziwonetsero zamasewera, yoga yagalu, ndi zina zambiri.

Malo ogulitsira agwiritsanso ntchito pulogalamu yomwe yatchulidwa m'gawo limodzi lazindandandazi zomwe zingalole masitolo omwe ali payekha kuzindikira mbiri yanu yogula ndi zizolowezi zanu. Komabe, malo ogulitsira adzagwiritsa ntchito kudziwa kuti mumapita pafupipafupi bwanji komanso masitolo kapena malo odyera omwe mumapitako kwambiri. Kachiwiri mukalowa mu "smart mall" mtsogolo, mudzadziwitsidwa pa foni yanu za sitolo zatsopano zomwe zatsegulidwa, zochitika zamsika, ndi malonda omwe angakusangalatseni.

Pachiphamaso, pofika m'ma 2030, malo osankhidwa adzakhala ndi makoma ndi pansi zokhala ndi zowonetsera za digito zomwe zidzayendetse malonda (kapena mayendedwe a sitolo) ndipo amakutsatirani (kapena kukutsogolerani) kulikonse kumene mukuyenda. Chifukwa chake imayamba zaka zotsatsa, zotsatsa zapaintaneti zomwe zimalowa mdziko lopanda intaneti.

"FUCK E-COMMERCE," ANATERO LUXURY BRANDS

Monga momwe zomwe tazilemba pamwambapa zitha kutanthauza kuphatikizika kwakukulu pakati pa sitolo ndi malonda a e-commerce, ogulitsa ena amasankha kutsutsana ndi tirigu. Makamaka, masitolo apamwamba-malo omwe mtengo wa nthawi yogula pafupifupi $10,000-zogula zomwe amalimbikitsa sizingasinthe nkomwe.

Malonda apamwamba ndi masitolo sakupanga mabiliyoni awo pa kuchuluka kwake monga H&M's kapena Zara's padziko lapansi.Amapanga ndalama zawo potengera momwe amamvera komanso moyo wawo womwe amapereka kwa ogula omwe amagula zinthu zawo zapamwamba.

Zedi, adzagwiritsa ntchito chatekinoloje yapamwamba kwambiri kuti azitha kutsata zomwe makasitomala amagula ndikulonjera ogula ndi ntchito zawo (monga tafotokozera m'gawo limodzi la mndandanda uno), koma kuponya $50,000 pachikwama cham'manja si chisankho chomwe mumapanga pa intaneti, ndi chisankho masitolo mwanaalirenji akhoza bwino kulenga munthu. Pazifukwa izi, malonda a e-commerce sadzakhala patsogolo pamtundu wapamwamba kwambiri. Kumbukirani, olemera samagula zambiri pa intaneti ndipo olemera kwambiri amakhala ndi opanga ndi ogulitsa amabwera kwa iwo.

Gawo lachitatu ndi lomaliza la mndandandawu m'tsogolomu zogula ndi kugulitsa malonda lidzayang'ana pa chikhalidwe cha ogula pakati pa zaka za 2030 ndi 2060. Osadandaula, ichi chidzakhala chidutswa chachifupi chofotokozera momwe malonda angayankhire zotsatira za kusintha kwa nyengo. kuchulukirachulukira kwachuma, kukwera kwa masitolo anzeru, kuchuluka kwa zinthu zenizeni, komanso kukhudzidwa kwa kufalikira kwa 3-D kunyumba.

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