Momwe twitter ikusintha masewera azidziwitso

Nthawi ya hashtag ya Twitter yomwe idawonetsa gawo losakhazikika komanso lanzeru la sewero lanthabwala Charlie Sheen (#winning!) zikuwoneka zaka zambiri zapitazo potengera ma hashtag omwe akutsogola masiku ano. M'malo mwake, mbiri ya Sheen yomwe idaphwanya akaunti ya Twitter, yomwe pachimake chake idapeza otsatira pafupifupi 4000 pamphindi imodzi, idakhazikitsidwa zaka zosakwana zinayi zapitazo. Mu nthawi ya Twitter, komabe, kuchuluka kwa chidziwitso chomwe chimapangidwa pakati pa tsiku limodzi ndi lotsatira chikufanana ndi kusiyana pakati pa chiyambi cha nthawi ya Palaeozoic ndi kutha kwa Cenozoic. Ndikukhala ngati tad hyperbolic pano, koma ngati tweet iliyonse yomwe imatumizidwa pa Twitter ikanayimira chaka chimodzi cha geological, ndiye kuti mkati mwa tsiku limodzi Twitter ikadakhala zaka pafupifupi 500 miliyoni.

Tiyeni tione mwatsatanetsatane. Pafupifupi tsiku, kutengera deta ndi Ziwerengero Zapaintaneti Zamoyo, pafupifupi ma tweets 5,700 akutumizidwa pa sekondi imodzi (TPS), pamene poyerekeza, pali makope pafupifupi 5 miliyoni a nyuzipepala za tsiku ndi tsiku zomwe zimafalitsidwa ku Canada. Izi zikutanthauza kuti Twitter ikukusinthani ndi zidziwitso zatsopano - zikhale zosintha zatsiku ndi tsiku kuchokera kwa bwenzi lanu lapamtima kapena nkhani zotsogola kuchokera ku Toronto Star - pafupifupi nthawi zana limodzi kuposa nyuzipepala yanu yatsiku ndi tsiku komanso pafupipafupi ndiye kuti inki ndi pepala zimatha kusunga. pamwamba ndi. Ichi mwina ndi chimodzi mwazifukwa zomwe manyuzipepala ambiri ndi malo ena ofalitsa nkhani zachikhalidwe asankha posachedwapa kugonja ku cholakwika cha Twitter - kubweretsa tanthauzo latsopano ku mawu akale, ngati simungathe kuwagonjetsa, agwirizane nawo.

Makanema apachikhalidwe akukumbatira zoulutsira mawu m'njira yatsopano kuti akhalebe oyenera pa mpikisano wothamanga wamasiku ano. Chimodzi mwa zochitika zaposachedwa kwambiri chinali Canadian Broadcasting Corporation's (CBC) Kufotokozera za kuwombera kwa Nathan Cirillo pa Parliament Hill, Ottawa kumbuyo mu October 2014. Mtolankhani wa televizioni adatha kupeza kuyankhulana ndi MP John McKay patangotha ​​​​maola ochepa kuchokera pamene kuwombera kunachitika, ndiyeno adayika vidiyo yofunsa mafunso ku Twitter yake atangomaliza Q & A.

Zowonadi, zosintha zamtundu wa Twitter izi zitha kupatsa anthu chidziwitso chofunikira chokhudza zomwe zachitika posachedwa, koma pakhalanso zochitika zina pomwe zambiri zimafalitsidwa pa Twitter mosadalirika. Panthawi yomwe kutumiza selfie pa Twitter kumatsatira malamulo omwewo polemba 'chowonadi', nthawi zambiri zimakhala zovuta kuti munthu azindikire ma tweet omwe amanena zoona ndi omwe sali.

Stephen Colbert, yemwe amadziwika ndi kuchititsa alendo Colbert Report, yafotokoza mwachidule za zovuta zomwe tikukumana nazo m'nyengo ino yokulirakulira ya mfundo zozikidwa pamalingaliro, m'malo motengera malingaliro, monga chinthu cha 'chowonadi'.

"Kale, aliyense anali ndi malingaliro ake, koma osati zenizeni zake," adatero Colbert. Koma sizili chonchonso. Zowona zilibe kanthu. Kuzindikira ndi chilichonse. Ndizotsimikizika [ndizofunika]. "

Colbert akutenga zomwe ambiri aife tikuyamba kuda nkhawa nazo, makamaka pokhudzana ndi kunyengerera komwe tsamba lawebusayiti monga Twitter lingakhale nalo pazandale zapadziko lonse lapansi. Mwachitsanzo, Twitter idakhala yothandiza kwambiri pagulu la Arab Spring mu 2011, pomwe mpaka 230,000 ma tweets amatumizidwa patsiku ochokera kumayiko awiri okhudzidwa, Tunisia ndi Egypt. Komanso, a hashtag #Jan25 idayambanso kuyambira pa Januware 27, 2011 mpaka February 11, 2011 pomwe tsiku lalitali kwambiri linali tsiku lomwe Purezidenti Mubarak adatula pansi udindo. Pamenepa, ma tweets adathandizira kubweretsa zidziwitso kuchokera kumalo ochitira ziwonetsero kwa anthu omwe akudikirira kunyumba, zomwe zidakhala imodzi mwazodandaula zapagulu za "Twitter-fied" zomwe zidamveka padziko lonse lapansi. Mosakayikira, zotsatira za chipwirikiti chomwe sichinachitikepo sichikanatheka popanda Twitter; koma ngakhale pali zotsatira zabwino zambiri pamitu yomwe ikubwerayi, palinso zowopsa, ngati siziwopseza, zoyipa.

Mwachitsanzo, makampeni a ndale akhala akugwiritsa ntchito njira yomweyi kubisa zolinga zawo pakati pa anthu ambiri ngati magulu odziwika a "midzi". Poyambirira, izi sizingawoneke ngati vuto, chifukwa anthu nthawi zonse amakhala ndi ufulu wochita kafukufuku wawo ndikusankha ngati ma tweets ali ndi zabwino zenizeni kumbuyo kwawo. Komabe, kafukufuku wambiri amene anachitika m’zaka zaposachedwapa wasonyeza kuti zimenezi n’zosiyana. Psychology yaubongo wamunthu ndizovuta kwambiri kuposa momwe timaganizira, komanso ndizosavuta kuziwongolera kuposa momwe tingaganizire.

In Magazini ya Sayansi, Nkhani yaposachedwa ikuwonetsa zotsatira za kafukufuku wokhudzana ndi ndemanga za pa intaneti, makamaka zabwino, pa zitsanzo za anthu mwachisawawa. Iwo adapeza kuti zotsatira zabwino zimabweretsa "chipale chofewa" chomwe chimangotanthauza kuti anthu amangokhulupirira mawu abwino popanda kuwafunsa ndikupita patsogolo. Mosiyana ndi izi, pamene otenga nawo gawo mu kafukufukuyu adawerenga mawu olakwika adawanyalanyaza ngati osadalirika ndipo amakayikira kwambiri nkhaniyo. Pamapeto pa kafukufukuyu aphunzitsi a MIT omwe adalemba nawo kafukufukuyu adapeza kuti mawu awo abwino omwe adasinthidwa adawona kuchuluka kwa kutchuka, kulandira 25% yapamwamba kwambiri kuchokera kwa ogwiritsa ntchito ena. Izi zinali zosagwirizana ndi malingaliro omwe amachokera ku ndemanga zoipa - kutanthauza kuti anthu sakanatha kutengeka ndi maganizo oipa. Izi makamaka zokhudzana ndi zinthu monga ndale, gawo lomwe ofufuza adapeza kuti njira ya "kuweta malingaliro" ndiyothandiza kwambiri.

Posachedwapa, The New Yorker adapanga gawo lalifupi lotchedwa, "Kukula kwa Twitter Bots”, amene m’malingaliro anga, mofananamo analozera pa nkhani yokhudzana ndi ntchito yosalungama ya malo ochezera a pa Intaneti pakupanga maganizo a anthu pa zipani zinazake za ndale. Cholinga chawo, komabe, chinali chowonekera kwambiri pamaboti opangira a Twitter omwe amatha kufotokoza zambiri kuchokera pazakudya zazikulu za Twitter ndikubwerezanso ndikuzilemba ngati 'zawo' pogwiritsa ntchito chilankhulo cha ma code apadera pa bot iliyonse. Twitter bots imathanso kutsatira ndikuyankha pa ma tweets pogwiritsa ntchito ma code awo, pomwe ena amatha kufalitsa zabodza; mwachitsanzo, Twitter bot @factbot1 idapangidwa kuti iwonetse momwe zithunzi zapaintaneti zimagwiritsidwira ntchito ngati umboni wa 'zowona' zomwe sizimathandizidwa. Ngakhale ma bots awa a Twitter amatha kuonedwa ngati magwero a luso lazopangapanga, amawopsezanso kujambula nsanja ya Twitter ndi zowongolera zopanda nzeru (mwachitsanzo, @stealthmountain adzakuwongolerani mukagwiritsa ntchito molakwika liwu loti "sneak peak") komanso makamaka kukopa chidwi cha anthu pakampani kapena ndale.

Choonadi wakhala akufufuza za nkhaniyi. Bungweli ndi kampani yofufuza zaku Indian University yomwe idapatsidwa ndalama zokwana $920,000 kwa zaka zinayi kuti iphunzire zotsatira za ma memes otchuka pa intaneti, zomwe zitha kukhala chilichonse kuyambira ma hashtag mpaka mitu yomwe ikukambidwa. Anapatsidwanso ntchito yodziwika kwambiri yozindikira ma akaunti a Twitter omwe anali enieni komanso omwe anali bots. Mawu akuti 'osakondedwa' adagwiritsidwa ntchito popeza mabungwe ambiri andale akhala akugwiritsa ntchito Twitter bots kuti apeze chidwi cha anthu pamutu kapena chochitika chokhudzana ndi kampeni yawo. Powulula mabotolo awa ngati 'opanga', zitha kupangitsa kuti bungweli litaya mphamvu zomwe kampeni yawo idapeza chifukwa cha chidwi chomwe adakumana nacho ndi bot, ndikusiya kudalira anthu komanso malingaliro abwino.

Ndipo pamene mkangano pa ntchito ya Truthy ukuyamba kukula, zomwe apeza zayamba kusonyeza machitidwe okongola okhudzana ndi momwe ndi chifukwa chake ma memes a intaneti amafalikira. Munkhani yomwe idatulutsidwa pazakudya zawo za Twitter mkati mwa Novembala, wopereka Chowonadi Filippo Menczer adalongosola momwe kafukufuku wawo watsimikizira momwe, "[o] omwe ali otchuka, okangalika, komanso otchuka amakonda kupanga njira zazifupi, zomwe zimapangitsa kufalitsa chidziwitso kukhala kothandiza kwambiri pa intaneti. ”. M'mawu a layman, zikutanthauza kuti ngati mutumiza ma tweet pafupipafupi ndikukhala ndi chiŵerengero chokulirapo cha otsatira anthu omwe mumawatsatira, mudzakhala ndi mwayi wopanga zomwe Truthy imalongosola ngati njira zazifupi za netiweki, kapena zomwe timakonda kuzitcha "retweets". ”. Ogwiritsa ntchito chidziwitso awa ndi omwenso amakhala ndi moyo wautali ndipo adzakhala ndi chikoka chachikulu pazamasewera. Kodi malongosoledwe ake akumveka ngati achilendo?

Twitter bots ndi zomwe kafukufuku wa Truthy akuwopseza kuti apindule powulula momwe akugwiritsidwira ntchito poyang'ana nyenyezi; njira yomwe imagwiritsidwa ntchito ndi ndale ndi mabungwe omwe amadzibisa okha kumbuyo kwa anthu angapo kuti apange malingaliro olakwika a gulu la 'grassroots' (motero dzina la astroturf). Powerenga kufalikira kwa zidziwitso pazama TV komanso momwe ma memes amakhalira otchuka pa intaneti, Truthy amayesa kuphunzitsa anthu bwino za komwe amalandila zomwe akuganiza komanso momwe adakhalira otchuka kwambiri.

Chodabwitsa chifukwa cha izi, Truthy posachedwapa yatsutsidwa ndi manja omwewo omwe poyamba adawafotokozera momveka bwino ngati malo opangidwa kuti awonjezere chidziwitso cha anthu: zofalitsa. Mu Ogasiti watha, panali zovuta Nkhani yofalitsidwa pa Washington Free Beacon yomwe idafotokoza Chowonadi ngati, "malo osungira pa intaneti omwe angatsatire 'zabodza' komanso mawu achidani pa Twitter". Izi zidagwira ngati moto wakutchire, pomwe ma TV ochulukirachulukira adatulutsa nkhani zofananira zomwe zidawonetsa gulu la ofufuza aku Indiana University ngati akufuna Big Brothers. Mwachiwonekere ichi sichinali cholinga chomwe oyambitsa, ndipo monga wasayansi wamkulu pa polojekitiyi, Filippo Menczer, adanena kumayambiriro kwa mwezi uno. kuyankhulana ndi Science Insider, uku "sikungomvetsetsa kafukufuku wathu ... (ndiko) kuyesa mwadala kusokoneza zomwe tachita."

Chifukwa chake mukusintha kwankhanza, kulimbikira kwa Truthy kungakhale kwachabechabe chifukwa mbiri yawo imadetsedwa ndi zoulutsira nkhani zomwe akuzinyoza chifukwa chofalitsa nkhani zabodza kuti asokoneze malingaliro a anthu. Pamene ochita kafukufuku akuyamba kutulutsa zomwe akuganiza pa polojekiti yawo, (chidziwitso chomwe mungalandire zosintha zamoyo mwa kutsatira akaunti yawo ya Twitter, @truthyatindiana) amalowanso m’gawo latsopano la ntchito yawo, lomwe lidzakhudzanso kukonzanso mbiri yawo pagulu. M'malo ochezera a pa Intaneti a wormholes ndi blackholes, kupambana kumawoneka ngati kumanga utsi ndi magalasi, ndipo zovutazo zimakhala zotsutsana ndi inu; makamaka, zikuwoneka, mukakhala ndi chowonadi kumbali yanu.