Amaqhinga engqondo kaJedi kanye nokuthenga okujwayelekile komuntu siqu ngokweqile: Ikusasa lokuthengisa P1

Unyaka ngu-2027. Yintambama yasebusika efudumele ngendlela engafanele, futhi ungena esitolo sokugcina sohlu lwakho lokuthenga. Awazi ukuthi yini ofuna ukuyithenga okwamanje, kodwa uyazi ukuthi kufanele ikhetheke. Phela usuku lwesikhumbuzo, futhi usese-doghouse ngokukhohlwa ukuthenga amathikithi ohambo lokubuya luka-Taylor Swift izolo. Mhlawumbe ingubo yalolo hlobo olusha lwase-Thai, i-Windup Girl, ingenza ubuqili.

Uyaqalaza. Isitolo sikhulu. Izindonga ziyakhazimula ngesithombe sangemuva sedijithali sasempumalanga. Ekhoneni leso lakho, ubona umphathi wesitolo ekugqolozele ngokubuza.

'O, kuhle,' ucabanga.

Ummeli uqala indlela yakhe. Khonamanjalo, ufulathela bese uqala ukuhamba uya ngasengxenyeni yokugqoka, ngethemba lokuthi uzoluthola usizo.

"Jessica?"

Uyeka ukufa emikhondweni yakho. Ubheka emuva ku-rep. Uyamamatheka.

"Bengicabanga ukuthi kungenzeka ukuthi nguwe lowo. Sawubona, ngingu-Annie. Ubukeka sengathi ungasebenzisa usizo oluthile. Ake ngiqagele; ufuna isipho, isipho sosuku lwesikhumbuzo mhlawumbe?"

Amehlo akho avuleke. Ubuso bakhe buyakhanya. Awukaze uhlangane nale ntombazane, futhi kubonakala sengathi yazi konke ngawe.

“Ima. Kwenze kanjani-”

"Lalela, ngizokhuluma nawe ngqo. Amarekhodi ethu akhombisa ukuthi uke wavakashela esitolo sethu ngalesi sikhathi sonyaka kule minyaka emithathu edlule. Ngaso sonke isikhathi wawuthengela intombazane ingubo ebizayo. 26 okhalweni. Ingubo ivamise ukuba mncane, iyahexa, futhi inyakaza kancane ibheke eqoqweni lethu lamathoni omhlaba alula. O, futhi ngaso sonke isikhathi ucele nerisidi eyengeziwe. … Pho, ubani igama lakhe?"

“Sheryl,” uphendula usesimweni sokushaqeka kwe-zombie. 

U-Annie uyamamatheka azi. Unawe. "Uyazi ukuthini, Jess," eqhweba, "Ngizokuxhumanisa." Uhlola i-smart display sakhe esibekwe esihlakaleni, aswayiphe, futhi acofe kumamenyu ambalwa, bese ethi, "Empeleni, sisanda kuletha izitayela ezintsha ngoLwesibili olwedlule uSheryl angase azithande. Uyibonile imigqa emisha esuka ku-Amelia Steele noma i-Windup Intombazane?" 

"Eh, ngi-ngizwile ukuthi i-Windup Girl yayilungile." 

U-Annie uvuma ngekhanda. "Ngilandele."

Ngesikhathi uphuma esitolo, usuke usuthenge okuphindwe kabili kwalokho obukulindele (ubungakwazanga kanjani, uma ubheka indali yangokwezifiso u-Annie akunike yona) ngesikhathi esincane kunalokho obucabanga ukuthi kuzokuthatha. Uzizwa udidekile kancane yikho konke lokhu, kodwa ngesikhathi esifanayo waneliseke kakhulu ngokwazi ukuthi uthenge lokho uSheryl azokuthanda.

Isevisi yokudayisa eyenziwe ngezifiso ngokweqile iba isabisa kodwa iyamangaza

Indaba engenhla ingase izwakale ixakile, kodwa qiniseka, ingase ibe okuhlangenwe nakho kwakho okujwayelekile kokudayisa phakathi konyaka ka-2025 no-2030. Ngakho-ke u-Annie wamfunda kanjani kahle kangaka uJessica? Yiliphi iqhinga le-Jedi alisebenzisayo? Ake sicabangele lesi simo esilandelayo, kulokhu ngokombono womthengisi.

Ukuze siqale, ake sicabange ukuthi unezinhlelo zokusebenza ezikhethiwe, ezihlala zithengiswa noma zemiklomelo ku-smartphone yakho, ezixhumana nezinzwa zesitolo ngokushesha nje lapho ungena eminyango yazo. Ikhompuyutha emaphakathi yesitolo izothola isignali bese ixhumeka kusizindalwazi senkampani, ithole umlando wakho wokuthenga osesitolo kanye no-inthanethi. (Lolu hlelo lokusebenza lusebenza ngokuvumela abathengisi ukuthi bathole ukuthenga komkhiqizo okwedlule kwamakhasimende besebenzisa izinombolo zekhadi labo lesikweletu—londolozwe ngokuvikelekile ngaphakathi kohlelo lokusebenza.) Ngemva kwalokho, lolu lwazi, kanye neskripthi sokusebenzelana esenziwe ngokwezifiso ngokugcwele, kuzodluliselwa kumphathi wesitolo ngokusebenzisa i-earpiece ye-Bluetooth nethebhulethi yolunye uhlobo. Ummeli wesitolo, naye, uzobingelela ikhasimende ngegama futhi anikeze izaphulelo ezikhethekile ezintweni ama-algorithms anqume ukuthi azithakaselayo umuntu. Crazier okwamanje, lonke lolu chungechunge lwezinyathelo luzokwenzeka ngemizuzwana.

Ukujula, abathengisi abanezabelomali ezinkulu bazosebenzisa lezi zinhlelo zokusebenza zokuthengisa hhayi nje ukulandelela nokuqopha ukuthenga kwamakhasimende abo kuphela kodwa futhi ukufinyelela umlando wokuthenga wemeta wamakhasimende wabo kwabanye abathengisi. Njengomphumela, izinhlelo zokusebenza zingazinikeza ukubuka okubanzi kwawo wonke umlando wokuthenga wekhasimende ngalinye, kanye nezinkomba ezijulile zokuziphatha kokuthenga kwekhasimende ngalinye. (Qaphela ukuthi i-meta yokuthenga idatha eyabiwe kuleli cala izitolo ezithile ojwayele ukuzisebenzisa kanye nedatha ehlonza umkhiqizo wezinto ozithengayo.)

Kodwa-ke, uma uzibuza, wonke umuntu uzoba nezinhlelo zokusebenza engizishilo ngenhla. Labo bathengisi ababalulekile abatshala izigidigidi ekuguquleni izitolo zabo zibe “izitolo ezihlakaniphile” ngeke bamukele lutho oluncane. Eqinisweni, ngokuhamba kwesikhathi, iningi ngeke likunikeze izaphulelo zanoma yiluphi uhlobo ngaphandle uma unaso. Lezi zinhlelo zokusebenza zizophinda zisetshenziselwe ukukunikeza okunikezwayo ngokwezifiso okususelwa endaweni yakho, njengezikhumbuzo lapho uhamba endaweni eyingqophamlando yezivakashi, izinsizakalo zomthetho uma uvakashela esiteshini samaphoyisa ngemva kwalobo busuku obungalawuleki, noma izaphulelo ezivela ku-Retailer A ngaphambi nje kokuthi ungene ngaphakathi kwe-Retailer B.

Okokugcina, lezi zinhlelo zokuthengisa zomhlaba wakusasa ezihlakaniphile cishe zizobuswa ama-monoliths akhona afana ne-Google ne-Apple, njengoba bobabili sebevele sebesungule ama-e-wallet I-Google Wallet futhi Apple Pay—Ikakhulu i-Apple isivele inamakhadi esikweletu angaphezu kwezigidi ezingama-850 efayeleni. I-Amazon noma i-Alibaba nayo izogxumela kule makethe, ikakhulukazi ngaphakathi kwamanethiwekhi abo, futhi okungenzeka ihambisane nokusebenzisana okufanele. Abathengisi abakhulu bemakethe enkulu abanamaphakethe ajulile nolwazi lokudayisa, njenge-Walmart noma i-Zara, nabo bangase bagqugquzeleke ukuthi bangene kulesi senzo.

Abasebenzi abadayisayo baba abasebenzi abanolwazi olunzulu

Kungaba lula ukucabanga ukuthi uma kubhekwa zonke lezi zinto ezintsha, isisebenzi esithobekile singanyamalala ku-ether. Eqinisweni, lokho kukude neqiniso. Izisebenzi zenyama negazi zizobaluleka kakhulu, hhayi kancane, ekusebenzeni kwezitolo. 

Isibonelo esisodwa singavela kubathengisi abasakwazi ukuthenga izithombe eziyisikwele (cabanga izitolo ezinkulu). Laba bathengisi ngolunye usuku bazoba nomphathi wedatha esitolo. Lo muntu (noma ithimba) uzosebenzisa isikhungo somyalo esiyinkimbinkimbi ngaphakathi kwamagumbi angemuva esitolo. Ngokufana nendlela onogada abaqapha ngayo inqwaba yamakhamera okuvikela ukuziphatha okusolisayo, umphathi wedatha uzoqapha uchungechunge lwabathengi abalandela izikrini ngolwazi olumbozwe ngekhompyutha olubonisa ukuthambekela kwabo kokuthenga. Kuye ngevelu yomlando yamakhasimende (okubalwa kusukela ekuthengeni kwawo izikhathi eziningi kanye nenani lemali lemikhiqizo noma amasevisi awathenge ngaphambilini), umphathi wedatha angaqondisa ummeli wesitolo ukuthi awabingelele (ukuze anikeze lokho kunakekelwa komuntu siqu, izinga lika-Annie) , noma umane uqondise othatha imali ukuthi anikeze izaphulelo ezikhethekile noma izinxephezelo lapho ekhipha imali kurejista.

Ngaleso sikhathi, leyo ntombazane ka-Annie, ngisho nangaphandle kwazo zonke izinzuzo zayo ezinikwe amandla ezobuchwepheshe, ibonakala ibukhali kakhulu kunomphathi wakho wesitolo ovamile, akunjalo?

Uma le threndi yezitolo ezihlakaniphile (idatha enkulu inikwe amandla, ukuthengiswa kwesitolo) isiqala, zilungiselele ukuxhumana nabaphathi bezitolo abaqeqeshwe kangcono futhi abafundile kunalabo abatholakala ezindaweni zanamuhla zokuthengisa. Cabanga ngalokhu, umthengisi ngeke atshale izigidigidi ekwakheni ikhompiyutha eqinile ekwazi konke ngawe, bese eshibhile ekuqeqesheni ikhwalithi yabasizi bezitolo abangasebenzisa le datha ukwenza ukuthengisa.

Eqinisweni, ngakho konke lokhu kutshalwa kwezimali ekuqeqesheni, ukusebenza kwezokudayisa ngeke kusaba nenkolelo-mbono eyake yaba nayo. Abaphathi besitolo abangcono kakhulu nabanolwazi lwedatha bazokwakha iqembu eliqinile nelithembekile lamakhasimende elizobalandela baye kunoma yisiphi isitolo lapho benquma ukusebenza khona.

Lolu shintsho endleleni esicabanga ngayo mayelana nokuzithengisa luyisiqalo nje. Isahluko esilandelayo sochungechunge lwethu lokudayisa sizohlola ukuthi ubuchwepheshe besikhathi esizayo buzokwenza kanjani ukuthenga ezitolo ezibonakalayo kuzizwe kungenamthungo njengokuthenga ku-inthanethi. 

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