Kusukela ku-static ukuya kokuguquguqukayo: Ukuvela kwamamnyuziyamu namagalari

Uhambo lokuya kugalari yobuciko ngokuvamile luqondile: khokha imali yokungena, thatha imephu futhi uzulazule emikhawulweni yakho lapho uziphumulele. Kulabo abafuna iziqondiso ezengeziwe zokuvakasha kwabo, umhlahlandlela uzoqhuba ukuvakasha ngenjabulo; futhi, labo abangazimisele kangako ukwenza kanjalo bangakhetha imihlahlandlela yomsindo etholakalayo ukuze iqashwe.  

Unentshisekelo ekuqoqeni ubuciko? Igalari eseduze yayivame ukuba impendulo ezenzakalelayo: vakashela embukisweni omusha kakhulu, futhi ngethemba ukuthi uthole lowo mdwebo noma isithombe esibaziwe ebesijabulisa kokubili iso nencwadi yokuhlola. 

Kodwa eminyakeni embalwa singase sibone uhlobo oluhlukile lwabashisekeli bezobuciko—bangase bazise (noma bathenge) imisebenzi yobuciko emhlabeni obonakalayo, mhlawumbe baxhunywe kuma-headphone, kusuka kumakhulu noma ngisho izinkulungwane  zamakhilomitha ukude.   

Ukuya emnyuziyamu ngokuvamile kwakuncike emisebenzini yobuciko ngokwayo. Ukuba nemisebenzi ewumfanekiso njenge-Mona Lisa kuqinisekisa ukugeleza okuzinzile kwezivakashi, futhi imibukiso yesikhashana ingadala intshisekelo nethrafikhi yezivakashi. Namuhla, amamyuziyamu namagalari abheka ukuthi amaqoqo awo angathulwa kanjani ngendlela ekhuphula ukusebenzelana kanye nokunxusa kubantu abancane, abanolwazi olunzulu ngobuchwepheshe. 

Ngenkathi uhambahamba emnyuziyamu noma igalari, kukhona Amakhodi e-QR athumela ifoni noma ithebulethi yakho okuqukethwe okujule kakhulu. Uhambo oluziqondisayo manje lungadawuniloda ku-inthanethi futhi lusakazwe kumadivayisi eselula omuntu siqu, kususwe isidingo semihlahlandlela yomsindo eqashiswayo. Lokhu kushintshela kokuhlangenwe nakho komuntu ngamunye, okungaphezu nje kokuthola ulwazi olukhethiwe, kuwumngcele olandelayo. 

Imisindo nokuxoxa indaba 

 Umhlahlandlela ozwakalayo womsindo wenza izinguquko, futhi okuphambili, kuyinkampani eyaba ibambeka ekudalweni  kwayo kusukela ekuqaleni. Ukuhlanganisa ubuchwepheshe obukhona kanye ne-flare yephrezentheshini yasetiyetha kuye kwaba I-Antenna International ukubiza ikhadi amashumi eminyaka. Phakathi neminyaka edlule, bahlanganyele nezikhungo eziningi zobuciko emhlabeni wonke, benza uhambo lomsindo nemidiya exubile kanye nokuqukethwe kwedijithali kwezikhungo ezifana  Imnyuziyamu yobuciko besimanje kanye ne- I-Sagrada Familia, Phakathi kwabanye.  

UMarielle van Tilburg, Umkhiqizi Omkhulu we-Antenna kanye Nosomaqhinga Wokudala, uhlobene nokuhlanganisa ubuchwepheshe obutholakalayo kokuzizwisa okujabulisa kakhudlwana. “Umsindo unamandla kakhulu ngoba uvumela izivakashi ukuthi ziqaphele kakhudlwana indawo ezikuzungezile, futhi emibukisweni lokhu kuholela ekuzizwiseni okujulile, okumangalisa ngokwengeziwe,”  van Tilburg kuchaza, “futhi sisebenzisa ubuchwepheshe ukuze sidale ukuxoxa indaba.”   

Nakuba i-Antenna iphinde ibandakanyeke ekudaleni okuqukethwe okungadawunilodeka kwama-smartphone namadivayisi eselula, iphayona isofthiwe yokubeka indawo lapho ukuxoxa indaba noma i-soundscapes icushwa futhi inikezwe isivakashi ezindaweni ezithile kumnyuziyamu noma kugalari. I-Antenna isivele yakha amaphrojekthi alolu hlobo ezindaweni eziningi eParis, Barcelona naseMunich, phakathi kwezinye. 

I-VR emibukisweni 

Ngaphandle kokuhlanganiswa kokuxoxwa kwezindaba emibukisweni, amamnyuziyamu aphinde abheke ubuchwepheshe besizukulwane esilandelayo njenge-VR ukuze aqhubeke abandakanye izivakashi zawo. I-Framestore Labs inkampani yemiphumela ebonakalayo yedijithali eyaziwa kakhulu ngomsebenzi wayo wefilimu nokukhangisa kodwa ibambisene namamyuziyamu afana ne Tate Modern futhi I-Smithsonian American Art Museum ukuhlanganisa i-VR emibukisweni yabo. U-Robin Carlisle, oyiNhloko Yomhlaba Wonke Yezobuciko ye-Framestore, uchaza ukuthi lokhu kuhlanganyela kwenzeka kanjani. Uthi, “ozakwethu bamnyuziyamu bebebheke ukukhulisa imibukiso yabo esebenzisanayo, ngokuthola izindlela zokubonisa ngedijithali imisebenzi yabo. [Ngokusebenzisa i-VR], lokhu lokhu kuzivumela ukuthi zeqe imikhawulo yesilungiselelo segalari, futhi zidale ukufakwa okuthuthukisa umuzwa wesivakashi futhi ngethemba kunikeza umbono ohlukile wobuciko obuboniswayo.” NgokukaCarlisle, izethulo zedijithali zingaba nenye ibhonasi nakumagalari . "Manje sesingakwazi ukuqoqa imisebenzi yobuciko ngezindlela ezahlukene neziningi-ngisho nobuciko obukhona okwamanje obugcinwe, noma kwenye indawo, okungenakwenzeka kugalari yendabuko," kusho uCarlisle.   

Ukuzimisela kwalezi zinhlangano ukwamukela ubuchwepheshe obusha kukhuthaza izinkampani ze-visual effects ezifana ne-Framestore ukuba ziphishekele le ndlela yebhizinisi entsha. U-Carlisle ubike ukuthi akukho ukumelana ngokuhlukana nemikhuba emisiwe yamamnyuziyamu. Uthi, “ayengekho 'ama-traditionalists' ku-Tate (kahle, esahlangana naye, noma kunjalo!)—futhi babecabanga phambili, futhi lokho kuyasiza lapho lezi zikhungo zifuna ukuba kulelo qophelo eliphezulu ukuze zibe ezintsha futhi ezithakazelisayo. ” I-Framestore isezingxoxo nezinye izinhlangano ukuze ziphishekele amaphrojekthi afanayo.   

(Akunjalo ngempela) ukuba lapho: ukuvakasha okubonakalayo? 

Lokhu kuzimisela kwezikhungo ukwamukela ubuchwepheshe obusha kungase kuholele ekusungulweni okungaphezu kwendawo ebonakalayo yemnyuziyamu noma igalari. Ubuchwepheshe be-VR futhi bungase buvumele ukuvakasha okungokoqobo—ngisho nokusuka ekunethezekeni kwekhaya lakho.   

Ku-Alex Comeau, umqondisi wokuthengisa nokuthengisa we-3DShowing, ubambiswano ne-Ottawa Art Gallery luvele lwaba nengqondo. “Sengike ngaya ku-(OAG) izikhathi ezimbalwa,” esho, “futhi kudingeke ukuthi uye maphakathi nedolobha uyopaka, njll., ukuze lokho kungenze ngicabange. Phakathi kwabathandi bobuciko abavamile, bangaki empeleni abangavakashela imnyuziyamu noma igalari? Lokho kwasiholela ekusebenzisaneni ne-OAG ukuze sibanikeze ukuchayeka okwengeziwe abangase bakuthole ngenye indlela, ngokufaka i-twist yobuchwepheshe.“ U-Comeau kanye nenkampani yakhe bakha izixazululo ze-digital visualization ze-real estate ngokwenza uhambo olubonakalayo lwezakhiwo. Basiza abangase babe abathengi benze izinqumo ezingcono ngokweqa uhlelo lwesitezi olunezinhlangothi ezimbili, noma ukuqeda izindleko zamamodeli wokwakha amayunithi.   

Ukujwayela lobu buchwepheshe be-OAG kudinga ukulungiswa okuncane. “Kugalari evamile, amaphasishi aholela ezikhaleni ezinokufakwa kobuciko, ezixhumeka kwamanye amaphasishi nokunye, “ kusho u-Comeau. “Lesi sakhiwo sihumusha kahle kakhulu kubuchwepheshe esibusebenzisa ekudaleni amamodeli e-‘dollhouse’.” 3DShowing bese kwakheka a ukuvakasha okubonakalayo, lapho umuntu angakwazi ukuzungeza i-OAG futhi abuke imibukiso eminingi ngaphandle kokubeka unyawo kugalari ngokwayo.” 

Le phrojekthi inyusa ukufinyeleleka kukonke ku-OAG ngokuphindwe kashumi. U-Comeau uthi, “ikakhulukazi emabhilidini amadala, kungase kube nokufinyelela okulinganiselwe kwezihlalo zabakhubazekile nokunye okunjalo. Kulabo abahlala kude, kubanikeza nethuba lokujabulela iqoqo abebelokhu befuna ukulibona, kodwa abakwazi.” Futhi njengoba Igalari Yobuciko Yase-Ottawa iya endaweni enkulu, u-Comeau uthi i-3DSShowing iphinde yabandakanyeka ekudaleni impinda entsha yokuvakasha okubonakalayo.  

I-online art economics: iphakamisa imodeli yegalari 

Ngokuphambene nomnyuziyamu womphakathi, amagalari ayimfihlo ahlinzeka ngomsebenzi ohlukile, njengoba eyizindawo zamaciko ukuze abonise futhi athengise ubuciko bawo. Ngemibukiso, amagalari abonisa umsebenzi wobuciko ukuze uthengwe ngemali ethile noma ngephesenti, futhi nakuba le modeli bekuyinjwayelo,  amaciko adonsa kanzima angafakazela imikhawulo yalokhu kusetha okungokwesiko. Njengasembonini yezokuvakasha noma ezokuvakasha, ubuchwepheshe budlala indima ekukhuphuleni lesi simo esikhona.  

U-Jonas Almgren, i-CEO ye I-Artfinder, ithatha kokuhlangenwe nakho kokubili e-Silicon Valley nasesigcawini sobuciko saseNew York ekudaleni imakethe ye-inthanethi yobuciko. Uthi, “kunabaculi abacishe babe yizigidi ezingu-9 eNyakatho Melika naseYurophu, futhi amagalari namamnyuziyamu amelela ngaphezu kwesigidi kuphela—noma u-12%. Lokho kushiya bonke labo baculi abafuna izindlela zokuthengisa abadalile. Futhi ngenxa yokuthi umnotho wemakethe yezobuciko uyachuma ngokukhetha kuphela, kusentshisakalweni yemakethe ukuyigcina ingacacile futhi ibiza, futhi ayidingi noma ifuna ukusiza abaculi abasele abayizigidi eziyisishiyagalombili.” 

U-Almgren udale iwebhusayithi eku-inthanethi exhuma ngokuqondile abathengi kubuciko bangempela obuvela kumaciko azimele emhlabeni jikelele. Ngokususa umuntu ophakathi, amaciko angakwazi ukukhuluma ngokuqondile namakhasimende angaba khona, futhi agcine ukulawula okuhlakaniphile komsebenzi wawo. Ukuba khona ku-inthanethi nakho kudala ithrafikhi eningi kakhulu kunegalari, ngaleyo ndlela kukhulisa inani lamehlo—kanye nalabo abafuna ukuthenga. Ngaphandle kokudala indawo evikelekile ku-inthanethi yabathengi nabathengisi bezobuciko, i-Artfinder ikhulise umphakathi womhlaba wamaciko nabathandi bobuciko.