Ukukhangisa kwe-podcast: Imakethe yezikhangiso echumayo

• About the Author:
• Igama lomlobi

  I-Quantumrun Foresight
• December 2, 2022

Isifinyezo sokuqonda

Udumo lwe-podcast lubumba kabusha ukukhangisa, nemikhiqizo esebenzisa le ndlela ukuxhumana nabalaleli ngezindlela ezihlukile, eqhuba kokubili ukuthengisa nokutholwa komkhiqizo. Lolu shintsho luthonya abadali bokuqukethwe nosaziwayo ukuthi baqale ama-podcast, bandise ukuhlukahluka komkhakha kodwa okubeke engcupheni ubuqiniso bokuqukethwe ngenxa yengcindezi yezohwebo. Imiphumela isabalele, ithinta ukusimama kwemisebenzi, amasu ebhizinisi, futhi ingase ikhuthaze uhulumeni kanye nezimo zemfundo kulo mkhakha othuthukayo.

Ingqikithi yokukhangisa ye-podcast

I-Podcasting ijabulele ukwanda kokuthandwa eminyakeni yamuva nje. Ekupheleni kuka-2021, imikhiqizo ibinikezela izinsiza ezengeziwe ekukhangiseni okuphakathi, okufinyelela kubathengi ngezindlela ezimbalwa ezinye izinsiza ezingakwazi. Ngokocwaningo olwenziwa yi-Edison Research ngoJanuwari 2021, bangaphezu kwezigidi eziyi-155 abantu baseMelika abalalele i-podcast, nokushunwa kwezigidi eziyi-104 ngenyanga. 

Nakuba ukukhathala kokukhangisa kuba inselele ekhulayo kubakhangisi abathenga isikhathi nesikhala ngomculo, ithelevishini, nezinkundla zevidiyo, abalaleli be-podcast babenethuba elincane kakhulu lokweqa izikhangiso eziteshini zokukhangisa eziyi-10 ezihloliwe. Ngaphezu kwalokho, ucwaningo olwenziwa yi-GWI lubonise ukuthi amaphesenti angu-41 abalaleli be-podcast ngokuvamile bathola izinkampani ezifanele nemikhiqizo ngama-podcasts, okwenza kube inkundla edume kakhulu yokutholwa komkhiqizo. Ngokuphambene, amaphesenti angu-40 ezibukeli zethelevishini ngokuvamile athola imikhiqizo namasevisi ngokusebenzisa imidiya, uma kuqhathaniswa namaphesenti angu-29 abasebenzisi bezokuxhumana. Amaphodikhasti aphinde avumele amabhrendi ukuthi afinyelele amasegimenti ekhasimende achaziwe kalula, ikakhulukazi imibukiso egxile ezihlokweni ezithile ezifana nomlando wezempi, ukupheka, noma ezemidlalo, njengesibonelo. 

I-Spotify, isevisi ehamba phambili yokusakaza umculo, yangena emakethe ye-podcast ngo-2018 ngochungechunge lokutholwa. Ngo-Okthoba 2021, i-Spotify isingathe ama-podcasts ayizigidi ezingu-3.2 endaweni yayo futhi yase yengeze imibukiso eyizigidi ezingu-300 phakathi kukaJulayi no-September 2021. Ngaphezu kwalokho, idale inkundla yobulungu obuyi-premium yama-podcaster azinze e-United States futhi yavumela imikhiqizo ukuthi ithenge isikhathi somoya ngaphambi, ngesikhathi, futhi ekupheleni kombukiso. Ngekota yesithathu ka-2021, imali yokukhangisa ye-Spotify ye-podcast ikhuphuke yafinyelela ku-USD $ 376 wezigidi.

Umthelela Ophazamisayo

Njengoba izinkampani ziya ngokuya ziphendukela kumaphodikasti okukhangisa, ama-podcasters kungenzeka ahlole izindlela ezintsha zokuthuthukisa imali engenayo yokukhangisa. Enye indlela enjalo ihlanganisa ukusetshenziswa kwamakhodi okukhangisa akhethekile anikezwa abakhangisi. Amaphodikhasta abelana ngala makhodi nabalaleli babo, nabo abathola izaphulelo emikhiqizweni noma ezinsizeni. Lokhu akugqugquzeli ukuthengiswa kwabakhangisi kuphela kodwa futhi kubenza bakwazi ukulandelela umthelela wemikhankaso yabo ngokuqhathanisa ukuthenga okwenziwa kanye nangaphandle kwamakhodi ephromo.

Lo mkhuba wokutshalwa kwezimali kwezokukhangisa emkhakheni we-podcast uheha abadali bokuqukethwe nosaziwayo abahlukahlukene. Bemagange ukwenza imali ngalokhu kusakazwa kwemali engenayo, abaningi bethula awabo ama-podcast, ngaleyo ndlela bandise ububanzi nokuqukethwe okuhlukahlukene okutholakalayo. Lokhu kuthutheleka kwamazwi amasha kungakhulisa kakhulu ukufinyelela kanye nomthelela wemboni. Nokho, kukhona ibhalansi ethambile okufanele igcinwe. Ukuthengisa okweqile kungase kunciphise ukukhanga okuyingqayizivele kwama-podcast, njengoba okuqukethwe kungase kwenziwe ngendlela efanele ukuze ivumelane nezintandokazi zabakhangisi kunezithakazelo zezethameli.

Umthelela wesikhathi eside ongaba khona wale threndi ukushintsha kwe-podcasting landscape, lapho okuthandwa ngabalaleli nokubekezelela ukukhangisa kudlala indima ebalulekile. Nakuba ukuthengisa okwengeziwe kunikeza izinzuzo zezezimali, kuphinde kube sengozini yokuhlukanisa abalaleli abazinikele uma kungaphathwa kahle. Amaphodikhasta angase azithole esempambanweni wemigwaqo, adinga ukulinganisa ukuyenga kwemali engenayo yokukhangisa nesidingo sokugcina ubuqiniso nokuzibandakanya kwabalaleli. 

Imithelela yethonya elikhulayo lokukhangisa kwe-podcast 

Imithelela ebanzi yokukhangisa kwe-podcast ngokuya kwanda embonini ye-podcast ingabandakanya:

• I-Podcasting iba umsebenzi ozinzile, hhayi nje wabadali abahamba phambili embonini.
• Abantu abaningi abazakhela awabo amaphodikasti ukuze bazuze ekukhuleni okukhulayo komkhakha (kanye nokuthuthukisa imishini yokuqopha nokuthengiswa kwesofthiwe ngenxa yalokho).
• Amapulatifomu e-podcast enza izivumelwano zokwabelana ngedatha nabakhangisi.
• Ukukhushulwa kwemakethe kanye nokutshalwa kwezimali kwebhizinisi kufomethi ye-podcast kanye nokuqamba okusha kwesikhulumi isikhathi eside.
• Amabhizinisi amancane asebenzisa ukukhangisa kwe-podcast njengendlela yokuthengisa engabizi kakhulu, okuholela ekwandeni kokubonakala komkhiqizo nokuzibandakanya kwabathengi.
• Ohulumeni abacubungula izinhlaka zokulawula zokukhangisa kwe-podcast ukuze baqinisekise ukuvikelwa kwabathengi kanye nezinqubo zokukhangisa ezinobulungiswa.
• Izikhungo zemfundo ezihlanganisa ukukhiqizwa kwe-podcast nokukhangisa kukharikhulamu, okubonisa ukukhula komkhakha nokuhlinzeka abafundi ngamakhono asebenzayo.

Imibuzo okufanele icatshangelwe

• Ingabe ucabanga ukuthi imboni ye-podcasting ngokuhamba kwesikhathi izoba yisisulu sokukhathala kokukhangisa njengamanye amapulatifomu?
• Ingabe uyawalalela amaphodikasti? Ungafakwa kakhulu ekuthengeni ngokusekelwe ekulaleleni isikhangiso ku-podcast?