Izinzuzo zedatha: Ingabe ukukhokhelwa ngedatha yakho kuwufanele?

• About the Author:
• Igama lomlobi

  I-Quantumrun Foresight
• August 22, 2022

Isifinyezo sokuqonda

Izikimu zezabelo zedatha, lapho izinkampani zikhokhela abasebenzisi idatha yazo, ziphakamisa imibuzo mayelana namalungelo obumfihlo kanye nenani langempela lolwazi lomuntu siqu. Lezi zinhlelo, ezifana nokukhokhela ubumfihlo, zingandisa ukuhlukana kwezomnotho futhi ziphathe abantu abahola kancane ngokungenabulungisa, kuyilapho futhi zishintsha indlela izinkampani nohulumeni abasingatha ngayo idatha yomuntu siqu. Ubunkimbinkimbi bokunikeza inani kudatha kanye nemithelela yamalungelo abathengi, ukuguquguquka kwemakethe, nezinyathelo zokuphepha kwedatha kuletha izinselele ezinkulu ekusebenziseni lezi zinhlelo ngempumelelo.

Umongo wezabelo zedatha

Izikimu zezabelo zedatha ziyinqubomgomo lapho izinkampani zikhokhela abasebenzisi ingxenye yemali engenayo etholwa ngedatha yabo. Nakuba leli lungiselelo libonakala lizuzisa abantu ngabanye, lingase libe nemiphumela emibi yesikhathi eside. Nakuba kungase kubonakale sengathi ukukhokhela abasebenzisi idatha yabo kuzobuyisela amandla afanayo kubathengi, namanje akukacaci ukuthi izabelo zedatha zizoxoxisana kanjani, zibalwe, noma zikhokhelwe kanjani.

Ukwengeza, abanye ochwepheshe bacabanga ukuthi ukwenza imali ngedatha kungathumela umlayezo wokuthi ubumfihlo bedatha yimpahla esikhundleni selungelo. Ngaphezu kwalokho, amazwe angase agqugquzelwe ukuxhaphaza idatha yezakhamuzi zawo ngokubeka izintela nezinhlawulo kulwazi olungolwabantu abathile kwasekuqaleni. 

Kunemibuzo emithathu emaphakathi mayelana nokuba nokwenzeka kwezabelo zedatha. Okokuqala ukuthi ubani onquma ukuthi yimalini abasebenzisi abakhokhelwa ngayo ngobumfihlo babo. Ingabe uhulumeni, noma izinkampani ezihola ngokusebenzisa idatha? Okwesibili, yini eyenza idatha ibaluleke ezinkampanini? Ziningi izindlela ulwazi lwenziwa ngazo imali okwenza kube nzima kubasebenzisi ukunquma ukuthi kufanele bakhokhelwe nini futhi kangaki.

Ukwengeza, nasezinkampanini ezinkulu zobuchwepheshe ezenza izigidigidi zemali engenayo, imali engenayo ngomsebenzisi ngamunye incane uma kuqhathaniswa. Ku-Facebook, imali engenayo emaphakathi ngomsebenzisi ngamunye emhlabeni wonke ingu-$7 nje ngekota. Okokugcina, umsebenzisi omaphakathi uzuzani ngezabelo zedatha, futhi ulahlekelwa yini? Ulwazi oluthile lomuntu siqu lubiza kakhulu ukuthi abasebenzisi baludalule (futhi luyingozi kakhulu uma luputshuziwe, njengedatha yezokwelapha) kodwa lungabiza kuphela amanani emakethe aphansi.

Umthelela ophazamisayo

Khokhela ubumfihlo kungenye yemikhiqizo engase ibe khona yedatha ethengiswayo. Isibonelo, inkampani ye-telecom ye-AT&T inikeza izaphulelo kumakhasimende ngokushintshana ngokubuka izikhangiso eziqondiswe kakhulu. Lezi zinhlelo zivumela izinkampani ukuthi ziqoqe idatha yomsebenzisi ukuze zithole isaphulelo noma enye inzuzo. Nakuba kukhanga abanye abantu, abanye abahlaziyi bobumfihlo baphikisa ngokuthi lezi zinhlelo ziyingozi futhi azilungile.

Baqondise labo abangenazo izindlela zezimali zokuvikela idatha yabo nobumfihlo. Esikhundleni sokwenza imithethonqubo evikela wonke umuntu, lezi zinhlelo ziphatha abantu abahola kancane (ikakhulukazi emazweni asathuthuka) cishe njengezakhamuzi ezisezingeni lesibili.

Abasekeli bobumfihlo bedatha baphakamisa ukuthi esikhundleni sokukhokhela abathengi ngedatha yabo, kufanele bafundiswe ukulawula kwangempela ulwazi lwabo lomuntu siqu. Imithetho "yemfihlo njengokuzenzakalelayo" kufanele ibekwe phambili, lapho izinkampani zihlala zicela imvume ngaphambi kokusebenzisa ulwazi futhi zingasebenzisa idatha ukuze zinikeze izidingo zamakhasimende. Abanye abenzi benqubomgomo baqhubeka nokuphikisa ukuthi imvelo yedatha iyinkimbinkimbi kakhulu ukuthi ungabeka inani kuyo.

Akukhona nje kuphela ukuthi idatha yomhlaba wonke ixhumekile futhi ifinyelela ezimbonini zonkana, kodwa akuzona zonke izinkampani ezinezinsiza zokwenza uhlelo lwezabelo zedatha olufanelekile. Isibonelo, izimboni zezempilo nezinsizakalo zezezimali zivuthiwe futhi ziyathobela mayelana nokuphathwa nokugcinwa kwedatha, kodwa amabhizinisi amancane naphakathi nawo awanawo amandla afanayo noma ukuchayeka. Ngokungafani nezabelo zesitoko ezingalinganiswa, idatha ingumqondo ovelayo cishe ongeke uchazwe ngokuphelele, ingasaphathwa eyabelwe inani.

Imithelela yezabelo zedatha

Imithelela ebanzi yezinzuzo zedatha ingase ihlanganise: 

• Izinyunyana zedatha ezivela njengamabhizinisi ezomthetho, ezombusazwe, noma ezobuchwepheshe ukuze zithole izinzuzo zedatha, okuholela ekuxoxisaneni okuqinile okuhlangene kwamalungelo edatha yabathengi.
• Ukukhuphuka kwamamodeli akhokhela ubumfihlo ezimbonini ezahlukahlukene, lapho izinkampani zinikeza khona izikhuthazo zolwazi lomuntu siqu.
• Ukusebenzisana phakathi kohulumeni nezinkampani zobuchwepheshe ukuze bakhe uhlaka lwezinzuzo zedatha, okungase kwethule imithelela yentela kubahlanganyeli.
• Izinhlangano zamalungelo omphakathi ezimelana nokuthengiswa kwedatha yomuntu siqu, ezigcizelela ukuvikelwa kwamalungelo omthengi ekuthengisweni kwedatha okungenakuzikhethela.
• Ukucaca okuthuthukisiwe ekuphathweni kwedatha yizinkampani, ngenxa yezabelo zedatha, okukhuthaza ukuziphendulela okukhuphukile kanye nokwethenjwa kwabathengi.
• Ukwenyuka kwamasu okumaketha okuqondene nawe njengoba amabhizinisi efinyelela kudatha yabathengi enobungane ngokusebenzisa izikimu zezabelo zedatha.
• Ukushintsha emakethe yezabasebenzi kubheke ekuphathweni kwedatha nezindima zobumfihlo, kuphendulwa ubunzima bokusebenzisa amasistimu ezinzuzo zedatha.
• Ushintsho olubonakalayo ku-dynamics yamandla, abathengi abathola ukulawula okwengeziwe kudatha yabo kanye nenani layo lezomnotho endaweni yemakethe yedijithali.
• Amathuba ezinyathelo zomthetho ezintsha zokuqinisekisa ukusatshalaliswa kwezabelo zedatha ngokulinganayo, ukubhekana nokukhathazeka kokuhlukaniswa kwedijithali nokungalingani kokufinyelela kwedatha.
• Ukwenyuka kwezinyathelo zokuphepha kwedatha yizinkampani, okuqhutshwa isidingo sokuvikela idatha yabathengi manje enenani lemali ngaphansi kwamamodeli ezabelo zedatha.

Imibuzo okufanele icatshangelwe

• Ungathanda ukuthola izinzuzo zedatha yakho?
• Ucabanga ukuthi iziphi ezinye izinzuzo zedatha ezingathinta indlela abathengi ababelana ngayo ngedatha yabo?