Kupanga gig chuma: Gen Z amakonda chuma cha omwe amapanga

• Author:
• Dzina la wolemba

  Quantumrun Foresight
• September 29, 2022

Chidule cha chidziwitso

Gen Z, wobadwa m'nthawi yolumikizana ndi digito, akukonzanso malo ogwira ntchito ndikukonda kwambiri maudindo omwe amagwirizana ndi moyo wawo komanso zomwe amakonda. Kusinthaku kukukulitsa chuma chaopanga zinthu, pomwe mabizinesi achichepere amapezerapo mwayi pa luso lawo ndi kutchuka kwawo kudzera pa nsanja zapaintaneti, ndikupanga ndalama zambiri. Kukula kwachuma uku kumabweretsa kusintha m'magawo osiyanasiyana, kuyambira kumakampani azachuma komanso kutsatsa kwachikhalidwe kupita ku malamulo a ogwira ntchito m'boma, zomwe zikuwonetsa kusintha kwakukulu kwantchito ndi mabizinesi.

Kupanga gig economic context

Gen Z ndiye m'badwo wocheperako womwe umalowa m'malo antchito kuyambira 2022. Pali pafupifupi 61 miliyoni a Gen Zers, obadwa pakati pa 1997 ndi 2010, kulowa nawo ogwira ntchito ku US pofika 2025; ndipo chifukwa cha luso lazopangapanga lotsogola, ambiri angasankhe kugwira ntchito ngati anthu odziyimira pawokha osati ntchito zachikale.

Gen Zers ndi mbadwa za digito, kutanthauza kuti adakulira m'dziko lolumikizana kwambiri. M'badwo uno sunali wamkulu kuposa zaka 12 pomwe iPhone idatulutsidwa koyamba. Chifukwa chake, akufuna kugwiritsa ntchito matekinoloje a pa intaneti komanso mafoni oyamba kuti azigwira ntchito moyenera m'malo mwa njira ina.

Malinga ndi kafukufuku wochokera ku nsanja yodziyimira pawokha ya Upwork, 46 peresenti ya Gen Zers ndi odziyimira pawokha. Malingaliro owonjezera ofufuza adapeza kuti m'badwo uno ukusankha makonzedwe a ntchito zomwe si zachikhalidwe zomwe zimagwirizana ndi moyo wawo womwe akufuna kuposa ndandanda wanthawi zonse wa 9 mpaka 5. Gen Zers ndiwotheka kuposa m'badwo wina uliwonse kufuna ntchito yomwe amaikonda yomwe imawapatsanso ufulu komanso kusinthasintha.

Izi zitha kuwonetsa chifukwa chake chuma cha omwe amapanga chimakopa a Gen Zers ndi Millennials. Paintaneti yatulutsa mapulatifomu osiyanasiyana ndi misika yama digito, onse akumenyera kuchuluka kwa anthu pa intaneti kuchokera kwa akatswiri opanga. Chuma ichi chimaphatikizapo mitundu yosiyanasiyana ya amalonda odziyimira pawokha omwe akupanga ndalama kuchokera ku luso lawo, malingaliro, kapena kutchuka kwawo. Kuphatikiza paopanga awa, nsanja zapaintaneti zimathandizira magawo osiyanasiyana azachuma cham'badwo wotsatira. Zitsanzo zodziwika bwino ndi izi:

• Opanga makanema pa YouTube.
• Osewerera pompopompo.
• Othandizira mafashoni a Instagram ndi maulendo.
• Opanga ma meme a TikTok.
• Etsy craft store eni. 

Zosokoneza

Ntchito yamanja, monga kudula udzu, kutsuka misewu, ndi kutumiza manyuzipepala, inali njira yodziwika bwino yamalonda kwa achinyamata. Mu 2022, a Gen Zers atha kuyitanitsa ntchito yawo kudzera pa intaneti ndikukhala mamiliyoni ambiri kudzera mumgwirizano wamtundu. Osawerengeka otchuka a YouTubers, Twitch streamers, ndi otchuka a TikTok apanga mamiliyoni a otsatira odzipereka omwe amadya zinthu zawo kuti asangalale. Opanga amapanga ndalama kuchokera m'maderawa kudzera muzotsatsa, malonda, kuthandizira, ndi njira zina zopezera ndalama. Pamapulatifomu ngati Roblox, opanga masewera achichepere amapeza ndalama zisanu ndi chimodzi ndi zisanu ndi ziwiri popanga zokumana nazo zamagulu awo osewera okha.

Kukula kwachilengedwe kwa mabizinesi omwe amayang'ana kwambiri ndi opanga kukukopa chidwi cha ma venture capitalists, omwe adayikamo ndalama zokwana $2 biliyoni za USD momwemo. Mwachitsanzo, nsanja ya e-commerce Pietra imalumikiza opanga ndi ogulitsa ndi othandizira kuti abweretse katundu wawo kumsika. Jellysmack yoyambira imathandiza opanga kukula pogawana zomwe ali pamapulatifomu ena.

Pakadali pano, fintech Karat imagwiritsa ntchito ma metrics ochezera a pawayilesi monga kuwerengera kwa otsatira ndikutengapo gawo kuti avomere ngongole m'malo mowerengera zachikhalidwe. Ndipo mu 2021 mokha, ndalama zomwe ogula padziko lonse lapansi amawonongera pa mapulogalamu ochezera a pa Intaneti zinali $6.78 biliyoni za USD, zomwe zimalimbikitsidwa ndi makanema opangidwa ndi ogwiritsa ntchito komanso kusewerera.

Zotsatira za Creator gig Economy

Zotsatira zazikulu za chuma cha opanga gig zingaphatikizepo: 

• Makampani opangira ndalama za Crypto omwe amapereka ma tokeni osasinthika (NFTs) pazogulitsa za opanga.
• Alternative venture capital funders ndi nsanja zomwe zimathandizira othandizira pazama media.
• Mabizinesi akupeza kukhala kovuta kulemba a Gen Zers kuti azigwira ntchito zanthawi zonse ndikupanga mapulogalamu odzichitira okha kapena ma talente m'malo mwake.
• Mapulatifomu, monga YouTube, Twitch, ndi TikTok, amalipira ma komisheni apamwamba ndikuwongolera momwe zotsatsa zimatsatidwira. Chitukuko ichi chidzabweretsa kubweza kwa ogwiritsa ntchito awo.
• Mapulatifomu afupiafupi, monga TikTok, Instagram Reels, ndi YouTube Shorts, amalipira opanga pa intaneti ndalama zambiri zowonera.
•  Kukhazikitsidwa kwa zolimbikitsa zamisonkho kwa omwe atenga nawo gawo pazachuma cha creator gig, zomwe zimapangitsa kukhazikika kwachuma kwaopanga okha.
• Mabungwe otsatsa achikhalidwe akusintha kuyang'ana kwambiri kumagulu olimbikitsa, kusintha njira zotsatsira komanso kukhudzidwa kwa ogula.
• Maboma omwe amapanga malamulo apadera ogwirira ntchito kwa ogwira ntchito pazachuma cha gig, kuwonetsetsa kuti ntchito zili bwino komanso zopindulitsa kwa akatswiri anthawi ya digito.

Mafunso oyenera kuwaganizira

• Kodi zotsatira zoyipa za opanga zinthu omwe amagwira ntchito ndi makampani akuluakulu ndi chiyani?
• Kodi chuma cham'badwo wotsatira chidzakhudza bwanji momwe makampani amalembera anthu ntchito?