Sabbin ban dariya rarraba: dariya akan buƙata

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  Quantumrun Haskaka
• Disamba 14, 2022

Takaitacciyar fahimta

Netflix ya taimaka gabatar da masu wasan barkwanci ga masu sauraron duniya ta hanyar abubuwan ban dariya na musamman. Wannan sabon samfurin rarraba ya dogara da bayanan masu sauraro da kuma jin daɗi don dacewa da abubuwan ban dariya tare da haɓaka abubuwan zaɓin abokin ciniki. Abubuwan dogon lokaci na wannan canjin zai iya haɗawa da ƙarin dama don hazaka na duniya da guntun abun ban dariya.

Sabbin mahallin rarraba ban dariya

Tunanin cewa abubuwan ban dariya suna jan hankali ga masu sauraro kawai ya canza sosai saboda tasirin ayyukan yawo kamar Netflix. Waɗannan dandamali sun sanya wasan barkwanci na tsaye a cikin shahararrun al'adu, suna sa irin wannan abun ciki ya fi dacewa ga masu biyan kuɗi da yawa. Ba kamar talabijin na al'ada ba, inda ƙwararrun wasan kwaikwayo ba su da yawa, Netflix da ayyuka iri ɗaya suna ba da waɗannan nunin ga miliyoyin, yanke sassa daban-daban na shekaru daban-daban da kuma al'adu. 

Dabarar Netflix ta ƙunshi yin amfani da nagartaccen bincike na bayanai da algorithms don zaɓar masu barkwanci da keɓance abun ciki don masu sauraron sa. Shugabannin kamfanin sun bayyana cewa tsarin yanke shawararsu yana mai da hankali ne kan nazarin abubuwan da ake so da halayen masu kallo maimakon dogaro kawai da kafafan taurari ko nau'ikan. Wannan hanyar tana ba Netflix damar gano hazaka da nau'ikan da ke tasowa da masu sauraron su, suna ci gaba da wartsakar da jeri na ban dariya. 

Giant mai gudana kuma yana amfani da hanya ta musamman don rarrabawa da bada shawarar abun ciki. Maimakon rarraba nunin bisa ga nau'ikan al'ada ko amfani da awo kamar sunan darakta ko ikon tauraro, Netflix yana amfani da nazarin jin daɗi. Wannan dabarar ta ƙunshi tantance sautin motsin rai na nuni, rarraba shi azaman jin daɗi, bakin ciki, ko haɓakawa, da sauransu. Wannan dabarar tana baiwa Netflix damar ba da shawarar abun ciki wanda ya dace sosai da yanayin masu kallo ko abubuwan da ake so, yana ƙaura daga ɓangaren masu sauraro na al'ada. Sakamakon haka, Netflix na iya ba da nau'ikan abubuwan ban dariya daban-daban, sabunta mako-mako, don biyan nau'ikan dandano na masu sauraron sa na duniya.

Tasiri mai rudani

Hanyar Netflix don rarraba wasan barkwanci, tare da haɗakar da na musamman na tsawon sa'o'i tare da gajerun sassa na mintuna 30 da 15, suna kula da bambance-bambancen halayen amfani na masu sauraron sa. Waɗannan gajerun tsare-tsare suna aiki azaman hutun nishadi mai sauri, suna dacewa da salon rayuwar masu kallo. Fadada Netflix cikin wasan barkwanci na kasa da kasa wani muhimmin al'amari ne, yana ba da nuni a cikin yaruka bakwai.

Duk da haka, kalubale, kamar zarge-zargen rashin daidaiton albashi, musamman a tsakanin mata 'yan wasan barkwanci na Afirka-Amurka, sun kunno kai. Amsar Netflix tana ba da haske game da dogaro da bayanan da masu sauraro suka yi don yanke shawarar albashi, tare da sadaukar da kai don haɓaka abun ciki daga ƴan wasan baƙar fata mata. Wannan halin da ake ciki yana nuna buƙatar daidaita shawarwarin da aka yi amfani da bayanai tare da hankali ga daidaito da wakilci a cikin masana'antar nishaɗi.

Nasarar Netflix ba ta wuce sauran dandamali ba. Dry Bar Comedy, tashar YouTube tare da babban tushen biyan kuɗi, yana ba da ɗakin karatu na ƙwararrun wasan ban dariya 250, ana samun dama ta YouTube, gidan yanar gizon su, da haɗin gwiwa tare da Amazon Prime Video da Comedy Dynamics, Dry Bar Comedy. Koyaya, Dry Bar yana bambanta kansa ta hanyar mai da hankali kan "tsabta," abun ciki na abokantaka na dangi, yin wasan barkwanci mai sauƙin isa ga masu sauraro daban-daban. 

Ga ɗaiɗaikun masu wasan barkwanci, waɗannan dandamali suna ba da damar da ba a taɓa gani ba don isa ga masu sauraron duniya da kuma nuna salon ban dariya iri-iri. Ga kamfanoni a fannin nishaɗi, wannan ƙirar tana ba da samfuri don samun nasara: yin amfani da dandamali na dijital don rarrabawa mai faɗi, bayar da tsayin abun ciki daban-daban don biyan abubuwan zaɓin masu kallo daban-daban, da mai da hankali kan haɗawa da bambancin ƙirƙirar abun ciki. Gwamnatoci da masu tsara manufofi na iya buƙatar yin la'akari da abubuwan da wannan yanayin ke haifarwa, musamman dangane da tsarin tsarin da ke tabbatar da lada mai kyau da wakilci a cikin yanayin nishaɗin dijital da na duniya.

Abubuwan da ke haifar da sabon rarrabawar barkwanci

Faɗin tasiri ga sabon rarraba wasan barkwanci na iya haɗawa da:

• Faɗin ban dariya iri-iri (ƙwarewar kasa da kasa) ana gabatar da su zuwa ayyukan yawo ta hanyar kafofin watsa labarun; misali, TikTok comedians, Twitch comedians, da dai sauransu.
• Cable TV yana kafa keɓancewar haɗin gwiwa tare da dandamali na kafofin watsa labarun da tashoshi don ɗaukar abubuwan ban dariya.
• Masu sauraro suna ƙara fitowa ga masu wasan barkwanci da salon wasan barkwanci daga ƙasashen waje da yankuna.
• Ƙarin abubuwan ban dariya suna zama mashahurai, suna ba da umarnin ƙarin albashi mai yawa da kwangiloli na dogon lokaci kwatankwacin yanayin yanayi.
• Damuwa game da haƙƙin mallaka da al'amuran alamar kasuwanci yayin da masu wasan barkwanci ke shiga tattaunawa tare da ayyukan yawo don abubuwan musamman na mako-mako.
• Ƙarfafa buƙatun samun daidaiton ramuwa da bambanta a cikin masana'antar barkwanci mai tsayi.

Tambayoyin da za a duba

• Ta yaya kuke tunanin 'yan wasan barkwanci za su iya kare abun ciki ta hanyar masu rarrabawa da yawa?
• Ta yaya kuke ganin rabon wasan barkwanci zai kara samun dimokuradiyya cikin shekaru uku masu zuwa?