Dreamvertising: Zotsatsa zikabwera kudzasokoneza maloto athu

• Author:
• Dzina la wolemba

  Quantumrun Foresight
• June 26, 2023

Kuzindikira kwakukulu

Targeted Dream Incubation (TDI), gawo lomwe limagwiritsa ntchito njira zomverera kuti likhudze maloto, likugwiritsidwa ntchito mochulukira pakutsatsa kulimbikitsa kukhulupirika kwa mtundu. Izi, zomwe zimatchedwa 'dreamvertising,' zikuyembekezeka kuvomerezedwa ndi 77% ya ogulitsa aku US pofika chaka cha 2025. Komabe, anthu akhala akudandaula chifukwa cha kusokonezeka kwake kwa kachitidwe kachilengedwe ka kukumbukira usiku. Ofufuza a MIT apititsa patsogolo ntchitoyi popanga Dormio, makina ovala omwe amawongolera zomwe zili m'maloto pamagawo ogona. Adazindikira kuti TDI imatha kulimbikitsa kudzidalira pakupanga, kuwonetsa kuthekera kwake kokhudza kukumbukira, malingaliro, kuyendayenda m'malingaliro, ndi luso mkati mwa tsiku limodzi.

Zolemba za Dreamvertising

Incubating dreams, kapena targeted dream incubation (TDI), ndi gawo lasayansi lamakono lomwe limagwiritsa ntchito njira zomveka ngati phokoso kukopa maloto a anthu. Makulitsidwe akulota omwe akuyembekezeredwa atha kugwiritsidwa ntchito m'malo azachipatala kuti asinthe zizolowezi zoyipa monga kuledzera. Komabe, ikugwiritsidwanso ntchito pakutsatsa kuti apange kukhulupirika kwamtundu. Malingana ndi deta yochokera ku kampani yotsatsa malonda ya Wunderman Thompson, 77 peresenti ya ogulitsa ku US akukonzekera kugwiritsa ntchito teknoloji yamaloto pofika 2025 pofuna kutsatsa.

Otsutsa ena, monga katswiri wa sayansi ya ubongo wa Massachusetts Institute of Technology (MIT) Adam Haar, anena za mantha awo pakukula kumeneku. Tekinoloje yamaloto imasokoneza kukumbukira kwachilengedwe usiku ndipo imatha kubweretsa zosokoneza. Mwachitsanzo, mu 2018, Burger King's "nightmare" Burger ya Halowini "idatsimikiziridwa mwachipatala" kuti imayambitsa maloto owopsa. 

Mu 2021, Haar adalemba malingaliro omwe adapempha kuti akhazikitsidwe malamulo oletsa otsatsa kuti asalowe m'malo opatulika kwambiri: maloto a anthu. Nkhaniyi idathandizidwa ndi akatswiri 40 osayina m'magawo osiyanasiyana asayansi.

Zosokoneza

Makampani ndi mabungwe ena akhala akufufuza mwachangu momwe anthu angapangidwire kulota mitu inayake. Mu 2020, kampani ya Xbox console idagwirizana ndi asayansi, ukadaulo wojambulira maloto Hypnodyne, ndi bungwe lotsatsa McCann kuti akhazikitse kampeni ya Made From Dreams. Mndandandawu uli ndi makanema achidule omwe ali ndi zomwe osewera amalota atasewera Xbox Series X koyamba. Mafilimuwa ali ndi zithunzi zoyesera zojambulidwa zenizeni. Mu imodzi mwamafilimu, Xbox idatenga maloto a wosewera wosawona kudzera m'malo omveka.

Pakadali pano, mu 2021, kampani yopanga zakumwa ndi moŵa Molson Coors idagwirizana ndi katswiri wazolota zaku Harvard University Deirdre Barrett kuti apange zotsatsa zotsatizana za maloto a Super Bowl. Kaonekedwe ka zotsatsazo komanso zowoneka m'mapiri zimalimbikitsa owonera kukhala ndi maloto osangalatsa.

Mu 2022, ofufuza ochokera ku MIT Media Lab adapanga makina apakompyuta ovala (Dormio) kuti aziwongolera zomwe zili m'maloto pamagawo osiyanasiyana ogona. Pamodzi ndi protocol ya TDI, gululo linanyengerera omwe adatenga nawo mayeso kulota za mutu wina wake popereka zolimbikitsa pakudzuka asanagone komanso kugona kwa N1 (gawo loyamba komanso lopepuka). Pakuyesa koyamba, ofufuzawo adapeza kuti njirayo imayambitsa maloto okhudzana ndi ma N1 ndipo itha kugwiritsidwa ntchito kupititsa patsogolo luso lazinthu zosiyanasiyana zamaloto. 

Kuwunika kwina kunawonetsa kuti protocol yawo ya TDI itha kugwiritsidwanso ntchito kulimbikitsa kudzidalira pakupanga kapena kukhulupirira kuti wina atha kupanga zotsatira zaluso. Ofufuzawo akukhulupirira kuti zotsatirazi zikuwonetsa kuthekera kwakukulu kwa kukulitsa maloto kukopa kukumbukira kwamunthu, malingaliro, kuyendayenda m'malingaliro, komanso malingaliro opanga mkati mwa maola 24.

Zotsatira za dreamvertising

Zowonjezereka za kugulitsa maloto zingaphatikizepo: 

• Zoyambira zomwe zimayang'ana kwambiri ukadaulo wamaloto, makamaka pamasewera komanso kutengera zochitika zenizeni.
• Ma Brand omwe amagwirizana ndi opanga matekinoloje amaloto kuti apange zomwe mwamakonda.
• Ukadaulo waubongo wamakompyuta (BCI) womwe ukugwiritsidwa ntchito kutumiza zithunzi ndi data ku ubongo wamunthu, kuphatikiza zotsatsa.
• Ogula akukana otsatsa omwe akukonzekera kugwiritsa ntchito tech tech kulimbikitsa malonda ndi ntchito zawo.
• Odwala amisala omwe amagwiritsa ntchito matekinoloje a TDI kuthandiza odwala omwe ali ndi PTSD ndi zovuta zina zamaganizidwe.
• Maboma akukakamizika kuwongolera kulota kwamaloto kuti aletse otsatsa kuti asagwiritse ntchito kafukufuku waukadaulo wamaloto pazolinga zawo.

Mafunso oti muyankhepo

• Kodi zomwe maboma kapena oyimira ndale angagwiritse ntchito maloto angakhudze bwanji?
• Ndi zina ziti zomwe zingagwiritsidwe ntchito pakukulitsa maloto?