Okubhaliselwe kwegeyimu: Ikusasa lemboni yemidlalo

• About the Author:
• Igama lomlobi

  I-Quantumrun Foresight
• January 15, 2022

Isifinyezo sokuqonda

Imboni yezokudlala ibhekene noshintsho olukhulu oluya kumamodeli okubhaliselwe, okuguqula indlela imidlalo efinyelelwa ngayo futhi ejatshulelwa ngayo. Lolu shintsho lwandisa isibalo sabantu abadlala amageyimu, lukhuthaza umphakathi ozibandakanya kakhulu futhi lukhuthaza izinkampani ukuthi zithuthukise izinhlobo eziningi zemidlalo. Kodwa-ke, iphinde iveze izinselele, njengokunyuka okungaba khona kwesikhathi sesikrini nokusetshenziswa kwamandla, kanye nesidingo semithetho emisha yokuvikela abathengi kanye nokweseka izinkampani ezincane zokudlala.

Okuqukethwe kokubhaliselwe kwegeyimu

Phakathi namashumi amabili eminyaka adlule, iziphazamiso ezimbili ezinkulu, zama-ngaphambi kokuthenga kanye nokudlala mahhala, zibonwe kumodeli yebhizinisi lemidlalo yevidiyo. Futhi manje, zonke izimpawu zikhomba ekubhaliseni kube imodeli yebhizinisi ephazamisayo eyinhloko.

Okubhaliselwe kulethe uhlobo lwabantu olusha ngokuphelele embonini yemidlalo. Ngokusekelwe ekutheni imodeli yebhizinisi lokubhaliselwe iyizuzise kanjani eminye imikhakha, izinkampani zamageyimu ziya ngokuya zisebenzisa le modeli ezihlokweni zazo zemidlalo ehlukahlukene. Ikakhulukazi, indlela amamodeli ebhizinisi abhalisele anentshisekelo ngayo amakhasimende aqondaniswe kangcono nabahlinzeki iwenze impumelelo enkulu uma kuqhathaniswa namanye amamodeli ebhizinisi. 

Ngaphezu kwalokho, ukusebenziseka kokubhaliselwe kusekelwa ukwehlukahlukana kwemithombo yezokuxhumana abathengi abakwazi ukufinyelela ekuhlangenwe nakho kwemidlalo, ngezinkundla ezintsha ezinikeza imidlalo kuma-smartphones, amakhompyutha, ama-earphone, nomabonakude. Isibonelo, i-Amazon Luna iyinkundla esekelwe efwini esakaza imidlalo esanda kukhishwa kumadivayisi ahlukene. Isevisi yokubhalisela i-Apple Arcade ivula imidlalo engaphezu kwe-100 engadlalwa kumadivayisi ahlukahlukene akwa-Apple. Inkundla yeStadia yakwaGoogle, kanye neNetflix, bazwakalise intshisekelo yabo ekuthuthukiseni iminikelo yemidlalo yokubhaliselwe.

Umthelela ophazamisayo

Imodeli yokubhalisa inikeza ithuba lokuhlola imidlalo ehlukahlukene ngezindleko ezigxilile. Le nketho ingase iholele kumuzwa wegeyimu ohluke kakhulu njengoba abadlali benganqunyelwe izindleko eziphezulu zangaphambili zegeyimu ngayinye. Ngaphezu kwalokho, imodeli ingase ikhuthaze umphakathi wamageyimu ozibandakanyayo futhi okhuthele njengoba isithiyo sokungena emidlalweni emisha nehlukile siyehliswa.

Ngokombono webhizinisi, imodeli yokubhaliselwe ihlinzeka ngokugeleza kwemali okuzinzile nokubikezelwayo, okungabaluleka ekuzinzeni kwezezimali kwezinkampani zamageyimu. Le modeli ingaba nomthelela namasu okuthuthukisa alezi zinkampani. Ngomtapo wezincwadi obanzi wamageyimu onganikezwa, izinkampani zingathambekela kakhulu ekuthatheni ubungozi futhi zithuthukise amageyimu ahlukile, abalulekile okungenzeka ukuthi awazange akwazi ukusebenza ngokwezimali ngaphansi kwemodeli evamile yokukhokha ngomdlalo ngamunye. 

Kohulumeni, ukukhuphuka kokubhaliselwe kwemidlalo kungaba nomthelela ekulawuleni nasekukhokheni intela. Njengoba imodeli iya idlondlobala, ohulumeni kungase kudingeke bacabangele indlela yokulawula lezi zinsizakalo ukuze kuvikelwe abathengi, ikakhulukazi emananini afanelekile kanye nokufinyelela. Ukwengeza, imali engenayo engaguquki evela kokubhaliselwe ingase inikeze umthombo onokwethenjelwa wemali engenayo yentela. Kodwa-ke, ohulumeni bazodinga futhi ukuthi bacabangele ukuthi bangazisekela kanjani izinkampani zokudlala ezincane ezingase zibe nzima ukuncintisana emakethe yokubhaliselwe. 

Imithelela yokubhaliselwe kwemidlalo

Imithelela ebanzi yokubhaliselwe kwegeyimu ingase ihlanganise:  

• Ukuthuthukiswa kwama-franchise amakhulu, abiza kakhulu, futhi anesifiso sokuvelela ngenxa yokubikezela kwemali engenayo enkulu yokubhaliselwe.
• Izinkampani zamageyimu ziqhubeka nokuhlukanisa imigqa yazo yedijithali nengokwenyama ukuze zinikeze inani elikhulu lokubhaliselwe kwazo noma zidale izigaba zokubhaliselwe eziningi. 
• Ezinye izimboni zemidiya ezingaphandle kwezokudlala ezizama ngokubhaliselwe noma ezifuna ukusebenzelana nezinkundla zokubhaliselwe zezinkampani zamageyimu.
• Amathuba emisebenzi emisha embonini yemidlalo njengoba izinkampani zidinga abasebenzi abengeziwe ukuze baphathe futhi banakekele imitapo yolwazi emikhulu yemidlalo ehlinzekwa ngokubhaliselwe.
• Izikole zihlinzeka ngezinhlobo eziningi zemidlalo yokufundisa kubafundi ngezindleko eziphansi.
• Amandla okukhula kwesikhathi sesikrini njengenqwaba yamageyimu atholakala ngokubhaliselwe, okuholela esikhathini esiningi esichithwe kumageyimu kanye nesikhathi esincane esichithwe kweminye imisebenzi.
• Ubuchwepheshe obusha bokusekela imodeli yokubhaliselwe, njengamasevisi okusakaza amageyimu athuthukisiwe, okuholela kumuzwa wegeyimu othuthukisiwe.
• Ukwenyuka kokusetshenziswa kwamandla njengoba ukwanda kwemidlalo ngenxa yokubhaliselwe kungaholela ekusetshenzisweni kwamadivayisi amaningi kanye nokusetshenziswa kwamandla engeziwe.

Imibuzo okufanele icatshangelwe

• Ucabanga ukuthi imodeli yebhizinisi lokubhaliselwe kwemidlalo izoqhubeka kanjani nokushintsha imboni yezokudlala?
• Kule minyaka eyishumi ezayo, ingabe ucabanga ukuthi yonke imidlalo ekugcineni izoqukatha into yokubhaliselwe?