Ukukhula komnotho wokubhaliselwe: Imodeli yebhizinisi yobudlelwano benkampani nabathengi entsha

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• Igama lomlobi

  I-Quantumrun Foresight
• December 13, 2022

Isifinyezo sokuqonda

Okubhaliselwe kubunjwa kabusha indlela abantu abasebenzisana ngayo nemikhiqizo, kunikeza ukuguquguquka nomuzwa wokwethembeka kodwa futhi kwethula izinselele ekuphathweni kwezimali nokugcwala kwezimakethe. Ukukhula kwale modeli kubonisa ushintsho ekuziphatheni kwabathengi namasu ebhizinisi, ukunwebeka ukudlula imikhakha evamile kuya ezimbonini ezifana nezokuvakasha nokufaneleka. Izinkampani nohulumeni bazivumelanisa nalezi zinguquko, bagxile ekwazisweni kwamakhasimende futhi bacabangela izici zokulawula zokuvikela abathengi.

Umongo wokukhula komnotho wokubhaliselwe

Okubhaliselwe bekuvele kudumile kudala ngaphambi kobhubhane lwe-COVID-19, kepha ukuvalwa kwe-lockdown kuqhubekisele ukukhula kwakho njengoba abantu bethembele kuma-e-services ukuhlinzeka ngezidingo zabo eziyisisekelo nokuzijabulisa. Abantu baseMelika banesilinganiso sokubhaliselwe okungu-21, ngokusekelwe ocwaningweni olwenziwa uhlelo lokusebenza lwebhajethi i-Truebill. Lokhu okubhaliselwe kwakusukela kokuzijabulisa kuye ekuqeqesheni ekhaya kuya kumasevisi okudla.

Isikhungo sezezimali i-UBS sibikezela ukukhula okubalulekile emakethe yokubhaliselwe yomhlaba wonke, silindele ukuthi izokhuphukela ku-USD $1.5 trillion ngo-2025, okuphawula ukwenyuka okukhulu okungamaphesenti angaba ngu-50 ukusuka ku-USD $650 webhiliyoni owaqoshwa ngo-2021. Lokhu kwanda kukhombisa ukwamukelwa nokukhula kwe amamodeli okubhaliselwe kwezinye izimboni ezahlukene. Lezi zindlela ziphinde zigcizelele ukushintsha okubanzi kokuthandwa ngabathengi namasu ebhizinisi.

Amahhotela, izindawo zokuwashwa kwezimoto, nezindawo zokudlela ziqale ukuhlinzeka ngezigaba zephakheji zanyanga zonke ezikhetha amazinga ahlukene okuzizwisa nokwamahhala. Imboni yezokuvakasha, ikakhulukazi, izama ukusizakala "ngohambo lokuziphindiselela" lwangemva kobhubhane ngokunikeza okubhaliselwe okunikeza amadili akhethekile, umshwalense, kanye nenkonzo yamakhasimende. Izinkampani eziningi ziyavuma ukuthi imodeli yebhizinisi lokubhalisa inikeza amakhasimende izinketho eziningi zokuthi afuna ukuyisebenzisa kanjani futhi nini imikhiqizo namasevisi.

Umthelela ophazamisayo

Amakhasimende abhalisela amasevisi njalo ngonyaka noma ngenyanga athuthukisa umuzwa oqinile wokwethembeka nokuxhumana nemikhiqizo. Le modeli ayinikezi nje kuphela ubudlelwano obuqhubekayo kodwa futhi idala ukulangazelela ukulethwa okuhleliwe noma izibuyekezo. Nokho, inkampani yokuphatha okubhaliselwe iZuora igqamisa isici esibalulekile sale modeli: ukusebenzisa phezu kobunikazi. Le ndlela yokwenza isho ukufinyelela ezinsizeni kuhambisana eduze nezidingo ezishintshayo kanye nokuthandwayo kwabasebenzisi, okubavumela ukuba babe nezimo zokuyeka izinsizakalo njengoba indlela yabo yokuphila ithuthuka.

Imodeli yokubhalisa, nakuba inenzuzo, futhi iletha izinselele ekuphathweni kwezimali kubathengi. Ababhalisile basengazithola bemangele ngezindleko ezinqwabelene zokubhaliselwe okuningi. Ngokombono webhizinisi, izinkampani ezinjengeNetflix, Disney Plus, kanye ne-HBO Max zibone ukwanda kwababhalisile phakathi nobhubhane, kodwa lokhu kukhula kwehlile. Lo mkhuba uphakamisa ukuthi nakuba okubhaliselwe kunganikeza ama-boost wesikhashana, akugonyiwe ekugcwalisweni kwemakethe kanye nezinguquko ekuziphatheni kwabathengi.

Ezinkampanini, ukuqonda nokuzivumelanisa nezimo kubalulekile. Kudingeka balinganisele ukuyenga kokukhula ngokushesha kanye nesidingo samasu esimeme, esikhathi eside. Isibonelo, ukuhlukanisa okuqukethwe noma amasevisi kanye nokubeka phambili ulwazi lwamakhasimende kungasiza ukugcina intshisekelo yababhalisile emakethe encintisanayo. Ohulumeni nezigungu ezilawulayo kungase kudingeke ukuthi zicabangele imithelela yale modeli ekuvikelweni kwabathengi, ikakhulukazi ngokwezinqubo zokukhokhisa ezisobala kanye nezinketho ezilula zokuphuma.

Imithelela ekukhuleni komnotho wokubhaliselwe

Imithelela ebanzi ekukhuleni komnotho wokubhaliselwe ingafaka:

• Amaqembu ezimboni abambisana ukuze enze ubambiswano lokubhaliselwe, olufana namahhotela nezinsizakalo zezindiza ezihlanganiswa ndawonye.
• Amaphakheji okubhalisa enziwe ngendlela oyifisayo anikeza ukulawula kumakhasimende kokuthi afuna ukuthi imikhiqizo namasevisi alethwe kanjani.
• Izinkundla ze-E-commerce ziya ngokuya zihlanganisa izinsiza zokusiza ukubhalisa lezo abathengisi bazo abangabodwana bemakethe abangazisebenzisa ukuze banikeze amasevisi okubhaliselwe kumakhasimende abo athembekile.
• Imboni yokulethwa kwezidingo ikhula ngokushesha njengoba amakhasimende amaningi ebhalisela umnotho odingeka kakhulu.
• Amazwe athile asezindaweni ezisathuthuka angase amise umthetho wokuvikela abasebenzisi be-inthanethi abasha ekuziphatheni okulimazayo kusukela kumasevisi okubhalisa.
• Abantu abaningi babelana ngama-akhawunti abo okubhalisa phakathi kwabangane babo namalungu omndeni. Lo mkhuba ungase uholele ekutheni izinkampani zilandele umkhondo noma zikhawulele ukusetshenziswa kwe-akhawunti ukuze kuncishiswe ukufinyelela kokubhaliselwe kokwabelana.  

Imibuzo okufanele icatshangelwe

• Yiziphi ezinye izindlela izinkampani ezingaqinisekisa ngazo ukuthi imodeli yokubhalisa izuzisa ikhasimende kanye nenkampani?
• Imodeli yokubhalisa ingabuguqula kanjani futhi ubudlelwano bamakhasimende nezinkampani?