Momwe mbiri ya ndalama ingasinthire pitilizani

Ngati mwalembedwa ntchito lero, muyenera kuti munayenera kudzaza pitilizani, kutumiza kalata yoyambira ndikupereka mbiri kapena kuphatikiza zonse zitatu.

Olemba ntchito amafuna kuwunika momwe antchito awo alili ndikuwona ngati kulembera munthu ntchito kudzakhala chisankho chofunikira pazachuma. Izi sizatsopano: anthu, pochita malonda pakati pawo, nthawi zonse amafuna kupindula ndi chisankho. Kaya ndi wantchito, wofuna kulipidwa bwino chifukwa cha ntchito yabwino, kapena ngati bwana, wofuna kupeza ntchito yabwino pamtengo wokwanira.

Pagulu lalikulu lamakampani, izi mwina sizingawonekere kudzera mumalipiro onse, zopindulitsa ndi mabonasi, koma tikayang'ana nsanja zatsopano zamabizinesi zomwe zikupanga pa intaneti masiku ano, kulumikiza anthu pang'ono pamasamba monga Kijiji, Craigslist, Taskrabbit, Zopa, kapena Skillshare, akatswiri monga Rachel Botsman akuwona kubwereranso ku "mfundo zakale zamsika ndi makhalidwe ogwirizana" omwe adakhazikika mu malonda a anthu kuyambira kubadwa kwa kulemba.

Zotsatira za kusinthaku ndizochulukira, ndipo mwina zimakhala ngati zotsutsa kwa iwo omwe amati nthawi yachidziwitso yatichotsa ku zikhalidwe zakale zaumunthu. Koma chimodzi mwazinthu zosangalatsa kwambiri zamapulatifomu atsopanowa omwe a Rachel Botsman amakhudza nawo munkhani yaposachedwa ya TED, ndi njira zowerengera ndi zowunikira zomwe zilipo.

Ganizirani zowunikiranso malonda pa Amazon: pakuwunikanso, wina akulimbikitsa kwa ogwiritsa ntchito ena ngati malondawo ndi ogula kapena ayi. Zogulitsa zambiri ku Amazon sizingabwezedwe ngati sizili bwino, chifukwa chake ogwiritsa ntchito ayenera kudalira kuwunika kwamakasitomala. Mosasamala kanthu za kuwunikirako, palinso chinthu chodalirika chomwe chikukhudzidwa: ngati wina asankha kugula chinthu kuposa china kutengera ndemanga zabwino, akuganiza kuti owunikirawo akunena zoona za chinthucho.

Chikhulupiliro ichi ndi chofunikira kwambiri pazitukuko zatsopano zamalonda zomwe, m'malo mogwirizanitsa anthu ndi katundu, akugwirizanitsa anthu ndi anthu - pafupifupi nthawi zonse, alendo ndi alendo. Munthu amene akuyitanira wina m'nyumba mwawo kuti ayende ndi galu wake kapena kuwachapira akudalira munthuyo - yemwe angakhale mlendo pakalipano - kutengera zomwe angatumize komanso malingaliro.

Ngakhale izi zitha kuchitika ndikuyambiranso, ma CV, zilembo zoyambira ndi zina. Intaneti yatipatsa mwayi wosonkhanitsa chidziwitsochi pa intaneti, ndikupanga mbiri yowonjezereka kuti iwonetse makhalidwe ndi luso la anthu omwe akufunafuna ntchito - "njira yodziwika" monga momwe Botsman amatchulira.

Mbiri izi zapaintaneti, kaya za katswiri wosamalira udzu wa Superrabbit pa Taskrabbit kapena wa wopanga masamba pa Skillshare, ndiabwino mu "chidziwitso" chamakono. Chuma chazidziwitso, monga momwe Powell ndi Snullman adafotokozera m'nkhani yawo, "The Knowledge Economy," ndi "kupanga ndi ntchito zozikidwa pazambiri zomwe zimathandizira kuti pakhale kupita patsogolo kwaukadaulo ndi sayansi komanso kutha ntchito mwachangu."

Monga momwe David Skyrme akufotokozera, chuma chatsopanochi chimadziwika ndi chuma chambiri - chidziwitso ndi chidziwitso - zomwe zimagawidwa pakati pa anthu mofulumira. Chidziwitso sichili ndi malire ndi zolepheretsa dziko, koma m'malo mwake zimafalikira pa intaneti yapadziko lonse.

Komabe, popeza chidziwitso chaposachedwa kapena chofunikira chili ndi phindu lalikulu mwachibadwa kuposa chidziwitso chakale, chofunikira kwambiri, luso la ogwira ntchito ndi gawo lofunikira kwambiri pakusunga zokolola ndi zogwira mtima. Wogwira ntchito yemwe angabweretse malingaliro atsopano kapena chidziwitso ndi ntchito zothandiza ndi wofunika kwambiri kwa olimba kuposa wogwira ntchito yemwe samapereka chatsopano.

Izi sizikuwoneka ngati zikugwirizana kwambiri ndi lingaliro la mbiri yabwino, koma munthu ayenera kuyang'ana momwe mawebusayiti ngati Taskrabbit kapena Skillshare amagwirira ntchito. M'malo mwake, amalola anthu kuti achotse anthu omwe ali oyenera kugwira ntchito zazing'ono potengera ndemanga komanso mbiri yake.

Koma kutengera ndemangazi patsogolo ndikupanga mbiri kuchokera kwa iwo - monga momwe Botsman amasonyezera - zitha kulola wina kupanga njira yatsopano yoyambiranso, kuwonetsa mbiri yamunthu yonse komanso mikhalidwe yawo yabwino kutengera malingaliro ambiri.

Umu ndi momwe lingaliro la kuyambiranso kwatsopano mu chuma cha chidziwitso lingapangidwe pogwiritsa ntchito ndalama za mbiri. Chifukwa cha kuchuluka kwa zitsanzo zapaintaneti zomwe tili nazo, titha kuwona momwe njira zatsopano zowonera ndi kusanthula luso la munthu zingapindulire chuma chamakono. Kuyang'ana ubwino wa ndondomeko ya ndalama zodziwika bwino zomwe zimapereka komanso zomwe zimakhudza chuma cha chidziwitso, munthu akhoza kuyesa kufotokoza momwe mbiri yamtsogolo ingawonekere pogwiritsa ntchito chidziwitso ichi, kulola milingo yatsopano yogwira ntchito bwino - komanso kukhulupirirana - kuti ifike pakati pawo. anthu pamlingo waukadaulo.

Ubwino wa ndalama zodziwika ndi zotani?

Pali maubwino anayi akuluakulu a ndalama za mbiri masiku ano: zimathandiza kudziwa bwino luso la munthu; imaimba anthu mlandu chifukwa cha khalidwe lawo; imathandiza anthu kuti azitha kuchita bwino m'malo omwe amapambana; ndipo amalimbikitsa kukhulupirirana pakati pa anthu osawadziwa.

Masamba ngati Taskrabbit ku US kapena Ayoudo ku Canada, omwe amatengera ndalama zodziwika bwino, ali ndi njira zowonera ntchito za munthu pantchito zosiyanasiyana zomwe amamaliza. Pa Ayoudo, opereka chithandizo amalandila Trust Score, yomwe imakwera kutengera malingaliro omwe amalandira kuchokera kwa ena kutengera ntchito yawo.

Dongosolo la "level" la Taskrabbit, lomwe limakwera mpaka 25, limakwera ndi kuchuluka kwa ntchito zabwino zomwe Taskrabbit yachita. Machitidwe onsewa amalola chithunzithunzi kuti chiwone mosavuta momwe munthu alili wodalirika komanso ubwino wa ntchito yake, ubwino waukulu wa dongosolo losavuta la 5, monga momwe amasonyezera luso linalake ndi kudzipereka kwa nthawi. pulogalamu.

Machitidwe owerengera awa amatanthauzanso kuti, ngakhale kuti anthu omwe amalumikizana nthawi zambiri amakhala achilendo, amayankha chifukwa cha khalidwe ndi zochita zawo. Machitidwe owerengera ndi ndemanga zikutanthauza kuti Taskrabbit yoyipa idzangopeza mbiri - "mbiri yabwino" yoyipa - kuchokera ku ntchito yosachitidwa bwino kapena yochitidwa mopanda chisamaliro kapena ulemu. "Wochita ntchito" yemwe sakugwira ntchito adzalandira ntchito zochepa kuposa ena, kukhala ndi mavoti otsika, ndipo akhoza kukhala ndi vuto lopeza ntchito zatsopano. Momwemonso, ntchito yabwino imakhala yopindulitsa kwambiri kwa onse awiri, kulimbikitsa ntchito yabwino mosasamala kanthu za luso lazochitikira.

Ngakhale kuti malowa amapangidwa ndi ndalama zodziwika bwino nthawi zambiri amapangidwa kuti apange makontrakitala oyambira - ngakhale Taskrabbit for Business tsopano ndi malo obwereketsa antchito osakhalitsa - ena ngati Skillshare atha kuthandiza anthu kupeza mwayi watsopano wantchito m'malo omwe amapambana, mwina pogwiritsa ntchito luso lomwe angachite. anyalanyaza kapena kuphunzira maluso atsopano omwe amawapatsa mapindu amtengo wapatali pantchito yawo.

Kupyolera mu mautumikiwa, ena amatha kupeza nthawi yayitali kudzera pa intaneti ndi anthu omwe akufunafuna antchito omwe ali ndi luso lofunika komanso chidziwitso.

Zitsanzo zochokera ku Skillshare zikuphatikizapo pulojekiti yomaliza ya Eric Corpus yochokera m'kalasi yolemba nthabwala yomwe idawonetsedwa pa McSweeney's Internet Tendency ndi kampeni yopambana ya Kickstarter ya Brian Park atalembetsa kalasi ya Michael Karnjanaprakorn ya "Launch Your Startup Idea for less than $1,000" Online Skillshare class.

Izi zikuwonetseranso ubwino wa ndondomeko ya ndalama za mbiri mu chuma cha chidziwitso, monga ogwira ntchito amphamvu omwe ali ndi luso lamtengo wapatali amaphunzitsidwa ndipo amapezeka pogwiritsa ntchito machitidwe a ndalama za mbiriyi asanabweretse malingaliro atsopano ndi zidziwitso kwa ogwira ntchito.

Ubwino wonsewu, wolumikizidwa kudzera pamasamba awa, umathandizira kwambiri kulimbikitsa mzimu wokhulupirirana pakati pa anthu omwe wasokonekera pang'ono m'nthawi yachidziwitso chifukwa cha kusadziwika kwa intaneti. Polumikizanso anthu enieni palimodzi, masambawa amathandizira kugwirizanitsa anthu ndikulimbikitsa anthu kuti azithandizana ndikukumana ndi anthu ena.

Nkhani imodzi yomwe Botsman adagawana munkhani yake ya TED inali ya bambo wina ku London yemwe adagwiritsa ntchito Airbnb, tsamba lolumikizira anthu omwe ali ndi eni nyumba padziko lonse lapansi omwe akufuna kubwereka chipinda chopuma ndikupereka chakudya cham'mawa kwa alendo oyendayenda. Atakhala ndi alendo ochereza kwa nthawi ndithu, wolandira alendoyo, panthawi ya zipolowe za ku London, adakumana ndi alendo angapo omwe kale anali alendo kuti atsimikizire chitetezo chake panthawi ya zipolowe. Mkhalidwe wapagulu womwe umalimbikitsidwa ndi machitidwewa ndi mwayi winanso kwa iwo - kulimbikitsa anthu ochulukirapo kuti afufuze nsanja zodziwika bwino zandalama pa intaneti ndikugwiritsa ntchito luso ndi ntchito zawo.

Kodi ndondomeko yotereyi ili ndi zotsatira zotani pa chuma cha chidziwitso?

Zotsatira za kachitidwe ka mbiri yozikidwa ndi ndalama pazachuma chazidziwitso m'njira zambiri zitsimikizo zaubwino wa ndalama zodziwika bwino. Chuma cha chidziwitso ndi dongosolo lomwe limagwira ntchito moyenera komanso luso lapamwamba, komanso kukhalapo mu gawo lotukuka komanso lotsogola laukadaulo. Ndalama zodziwika bwino zimayendera bwino komanso zokolola ndipo zimathandiza kupititsa patsogolo malingaliro, zomwe zimawonedwa nthawi zambiri m'zachuma, pomwe "chidziwitso ndi chidziwitso" zimadumphira komwe kufunikira kuli kwakukulu komanso zotchinga ndizotsika kwambiri.

Pogwiritsa ntchito ndalama zodziwika bwino, njira yolembera anthu ntchito komanso ogwira ntchito nthawi yayitali imakhala yosavuta kwamakampani. Dongosolo la "service networking" la Taskrabbit mu gawo lawo la bizinesi limadula munthu wakale wakale wabungwe lolemba ntchito, temp agency kapena bolodi la ntchito pa intaneti polumikiza mwachangu olemba anzawo ntchito ndi antchito. Machitidwe ambiri odziwika a ndalama omwe amadalira malo osungirako zinthu pa intaneti omwe amalumikiza mbali zonse ziwiri pochita malonda amalola kuti izi zitheke.

Sikuti kungolemba ntchito kumakhala kosavuta kudzera munjira yodziwika bwino ya ndalama, kumathandizanso kwambiri. Mabungwe amatha kuyang'ana luso la wogwira ntchito wam'tsogolo kutengera zomwe wakumana nazo pautumiki ndi thandizo kwa ena, zomwe ndemanga zimanena za iye, komanso chidziwitso chake pantchito yake.

Kuwonekera komanso kusakhazikika kwa intaneti kumapangitsa kampani kuwona nthawi yomwe wopanga mapulogalamu adathandizira kuphunzitsa ena opanga mapulogalamu pa Stack Overflow, kapena momwe Taskrabbit yemwe amatchetcha udzu wa anthu adachitira bwino ntchito zake zingapo zomaliza. Izi ndizothandiza kwambiri posankha ofuna kukhala abwino chifukwa chidziwitso chokhudza iwo ndi chosavuta komanso chosavuta kupeza, ndipo ofuna kusankhidwa amatha kuzindikirika mosavuta ngati wothandiza, wanzeru, kapena mtsogoleri potengera momwe amachitira ndi ena pa intaneti.

Izi pazokha zimathandizira kwambiri kusuntha kwa malingaliro pakati pa anthu ndi makampani pomwe zimagwirizanitsa makampani omwe ali ndi ofuna amphamvu mwachangu. Poganizira kuchuluka kwa mabizinesi omwe amafunikira antchito aluso omwe ali ndi malingaliro atsopano, opindulitsa pazachuma chachidziwitso, ndalama zodziwika bwino ndizothandiza kwambiri popeza anthu oterowo ndikugwiritsa ntchito chidziwitso chawo.

Kuphatikiza apo, maukonde amalumikizidwe opangidwa kudzera mu ndalama zodziwika bwino - monga momwe zinalili kwa wolandila Airbnb panthawi ya zipolowe zaku London - amalola makampani kupeza mwayi wopeza malingaliro atsopano m'magawo osiyanasiyana azidziwitso momwe amalembera antchito olumikizana. Ndi kuchulukitsidwa kochititsa chidwi kwa chiwerengero cha ma patenti pachaka ku US, pali mwayi wongoganiza kuti kufulumira kotereku kungadalire kumasuka komwe malingaliro amalankhulidwa pakati pa anthu kudzera pa intaneti ndi mabwalo akatswiri pa intaneti.

Makampani atha kupeza osankhidwa amphamvu chifukwa chakuyenda kwakukulu kwa malingaliro, popeza ogwira ntchito ochulukirapo, akalumikizidwa pa intaneti, amatha kugawana ndikupeza chidziwitso chatsopano kuti apindule ndi chidziwitso chomwe chikukulirakulira.

Kodi mbiri ya post-reputation currency portfolio imawoneka bwanji?

Poganizira izi za ubwino wa ndalama zodziwika bwino komanso zotsatira zake pazachuma cha chidziwitso, munthu ayenera kufufuza momwe mbiri yeniyeni ingawonekere kukhala ndalama zodziwika kuti zikhale gawo lalikulu la chuma chamakono. Kale, Botsman wakonza kale mbiri yotengera zomwe zimagwiritsidwa ntchito pamasamba omwe amawapenda m'nkhani yake, koma titha kunenanso zotheka zomwe zimaperekedwa pamaziko a kachitidwe ka ndalama za mbiri komanso chuma cha chidziwitso.

Kugwiritsa ntchito kachitidwe ka zigoli kumakhala kofala pamasamba kuti awerengere zomwe wakumana nazo komanso ngati muyeso wa luso la wogwira ntchito. Dongosolo labwino lochitira izi lingakhale ndi milingo ina ya zomwe wachita kapena zolembera pamfundo zosiyanasiyana, kuyika malire a zomwe munthu wakwanitsa.

Ndi kuthekera kwakukulu kwazidziwitso zolumikizidwa pa intaneti, ndemanga ndi malingaliro zitha kupezeka mosavuta kwa mabizinesi omwe akuwerenga omwe akufuna. Izi zitha kuyanjana ndi masikelo otsetsereka kapena "mawu" a ma tag omwe amazindikiritsa wosankhidwayo mosavuta, monga momwe Botsman adawonetsera muulaliki wake pomwe mawu ngati "osamala" ndi "othandiza" anali m'mitundu yayikulu kuwonetsa kupezeka kwawo mobwerezabwereza. ndemanga.

Mbiri yamtunduwu ingafunike kulumikizana ndi mawebusayiti ena ambiri pa intaneti. Kulumikizana uku kungapangitsenso kuthekera kolumikizana ndi ma portfolio ndi zida zina zapaintaneti pamasamba ochezera mwachitsanzo. Pokhala ndi kulumikizana pakati pa mawebusayiti ndi mautumiki osiyanasiyana, zingakhale zophweka kuyeza munthu aliyense payekhapayekha potengera zomwe akuchita pa intaneti.

Pali chiwopsezo pamalumikizidwe otere komabe chifukwa zitha kuphwanya zinsinsi za wogwira ntchito kapena kugawikana kwapayekha - munthu amachita mosiyana pa Facebook yake kuposa pothandiza wophunzira wosokonezeka pabwalo lamagetsi. Koma monga zawonedwa ndi makampani ochulukirapo omwe amapempha antchito kuti awone mbiri yawo ya Facebook, ndizotheka kuti mtsogolomo ogwira ntchito azingovomereza kuti ntchito yawo ikhale yophatikizidwa m'miyoyo yawo. Ziyenera kuwoneka momwe makampani ndi anthu amasankhira kugwiritsa ntchito mbiri yawo m'njira iliyonse yomwe amakhala ndi momwe zochita zathu zingakulitsire kukhulupirirana ndi anthu m'zaka zikubwerazi.