Co-creative platforms: Cov kauj ruam tom ntej hauv kev muaj tswv yim ywj pheej

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  Quantumrun Foresight
• Lub Xya hli ntuj 4, 2023

Kev nkag siab tseem ceeb

Co-creative digital platforms tau tshwm sim los ua qhov chaw uas cov neeg koom nrog txhawb nqa lub platform tus nqi thiab kev taw qhia, raws li pom nrog cov tokens uas tsis yog-fungible (NFTs). Qhov kev sib xyaw ntawm thev naus laus zis thiab kev muaj tswv yim no tau pab txhawb los ntawm virtual thiab augmented realities (VR / AR), uas muaj peev xwm tsis muaj kev txwv rau cov neeg muaj tswv yim pab. Txoj kev sib koom ua ke no kuj tseem dhau mus rau hauv cov khoom lag luam ib txwm muaj, vim tias cov khoom lag luam nce ntxiv txhawb cov neeg siv khoom koom nrog cov txheej txheem muaj tswv yim, qiv tus kheej kov rau lawv cov khoom thiab cov kev pabcuam.

Co-creative platforms ntsiab lus

Ib qho kev sib koom ua ke digital platform yog qhov chaw sib koom tsim los ntawm tsawg kawg ib pab pawg neeg koom nrog tsis yog tus tswv platform. Cov kev pab cuam no txhais cov nqi ntawm tag nrho lub platform thiab nws cov kev taw qhia. Qhov no feature yog vim li cas non-fungible tokens (NFTs) xws li cov kos duab digital tsis muaj nqi yam tsis muaj kev sib raug zoo ntawm lub platform thiab nws cov neeg siv.

Helena Dong, tus kws tshaj lij thev naus laus zis thiab tus tsim digital, hais rau Wunderman Thompson Intelligence tias thev naus laus zis tau dhau los ua lub zog tsav tom qab muaj tswv yim. Qhov kev hloov pauv no tau qhib lub sijhawm tshiab rau kev tsim kom muaj nyob dhau lub ntiaj teb lub cev. Kwv yees li 72 feem pua ​​​​ntawm Gen Z thiab Millennials hauv Asmeskas, UK, thiab Tuam Tshoj xav tias kev muaj tswv yim yog raws li kev siv tshuab, raws li Wunderman Thompson Intelligence txoj kev tshawb fawb 2021. 

Qhov kev muaj tswv yim-txheej txheem hybridization no tau txhawb ntxiv los ntawm cov thev naus laus zis tshiab xws li virtual thiab augmented realities (VR/AR), uas ua rau tib neeg dhia dej mus rau hauv qhov chaw simulated uas txhua yam ua tau. Vim tias cov tshuab no tsis muaj kev txwv lub cev, leej twg tuaj yeem tsim khaub ncaws, pab kos duab, thiab tsim cov neeg tuaj saib virtual. Dab tsi yog ib zaug suav tias yog "kev xav" lub ntiaj teb maj mam dhau los ua qhov chaw sib pauv nyiaj tiag tiag, thiab kev muaj tswv yim tsis txwv rau qee tus neeg xaiv.

Kev cuam tshuam

Txij li thaum COVID-19 kis thoob qhov txhia chaw, metaverse thiab social networking site IMVU tau nce 44 feem pua. Lub vev xaib tam sim no muaj 7 lab tus neeg siv khoom siv txhua lub hlis. Feem ntau ntawm cov neeg siv no yog poj niam lossis qhia tias yog poj niam thiab poob ntawm 18 thiab 24. Lub hom phiaj ntawm IMVU yog los txuas zoo nrog cov phooj ywg thiab muaj peev xwm ua tau tshiab, tab sis kev yuav khoom kuj yog qhov tseem ceeb. Cov neeg siv tsim cov avatars tus kheej thiab hnav lawv hauv cov khaub ncaws tsim los ntawm lwm tus neeg siv, thiab cov qhab nia tau yuav nrog cov nyiaj tiag los yuav cov khoom no. 

IMVU ua haujlwm lub khw virtual nrog 50 lab cov khoom tsim los ntawm 200,000 tus tsim. Txhua lub hlis, $ 14 lab USD yog tsim los ntawm 27 lab kev lag luam lossis 14 billion credits. Raws li tus thawj coj ntawm kev lag luam Lindsay Anne Aamodt, zam yog lub hauv paus ntawm vim li cas tib neeg tsim avatars thiab txuas nrog lwm tus ntawm IMVU. Ib qho laj thawj yog tias hnav tus avatar hauv qhov chaw digital ua rau tib neeg nkag mus rau txhua yam lawv xav tau. Hauv xyoo 2021, lub vev xaib tau tshaj tawm nws thawj zaug kev ua yeeb yam, suav nrog cov ntawv sau tiag tiag, xws li Collina Strada, Gypsy Sport, thiab Mimi Wade. 

Interestingly, no co-creative mindset yog spilling rau hauv tiag tiag cov khoom thiab cov kev pab cuam. Piv txwv li, London-based Istoria Group, ib pawg ntawm cov koom haum muaj tswv yim sib txawv, tau txhawb nqa nws cov neeg siv khoom kom koom tes nrog cov neeg siv khoom muaj peev xwm. Raws li qhov tshwm sim, naj hoom hom Byredo cov tshuaj tsw qab tshiab tau pib tsis muaj npe. Hloov chaw, cov neeg siv khoom tau txais ib daim ntawv nplaum ntawm tus kheej cov ntawv thiab pub dawb los lo rau lawv lub npe customized rau naj hoom.

Kev cuam tshuam ntawm kev sib koom ua ke platforms

Cov kev cuam tshuam dav dav ntawm kev sib koom tes tsim tawm tuaj yeem suav nrog: 

• Tuam txhab uas muag rov ntsuam xyuas cov qauv tsim thiab kev lag luam. Cov tuam txhab lag luam tuaj yeem pib sim nrog cov qauv ntawm kev nthuav tawm cov neeg siv khoom tshaj li cov pab pawg thiab cov kev tshawb fawb, thiab hloov mus, tshawb nrhiav kev sib koom ua ke ntawm cov neeg siv khoom sib sib zog nqus uas tsim cov tswv yim tshiab thiab cov khoom lag luam. Piv txwv li, cov hom lag luam loj tuaj yeem tsim kev sib koom ua ke los txhawb lawv cov neeg siv khoom los hloov kho cov khoom uas twb muaj lawm lossis qhia cov tshiab. 
• Ntxiv kev hloov kho thiab hloov pauv rau tus kheej cov khoom thiab cov khoom siv, xws li xov tooj, khaub ncaws, thiab khau.
• Ntau virtual zam platforms tso cai rau tib neeg muag lawv cov avatars thiab daim tawv nqaij tsim. Cov qauv no tuaj yeem ua rau cov neeg ua yeeb yam digital thiab cov neeg tsim qauv muaj ntau lab tus thwjtim thiab koom tes nrog cov ntawv sau tiag tiag.
• NFT kos duab thiab cov ntsiab lus tau nrov dua puas tau, muag ntau dua li lawv cov neeg sib tw tiag tiag.

Cov lus nug los tawm tswv yim

• Yog tias koj tau sim tsim hauv kev sib koom ua ke, koj nyiam dab tsi txog nws?
• Yuav ua li cas lwm yam koj xav tias co-creative platforms yuav muab ntau lub zog muaj tswv yim rau cov neeg siv?