Izinkundla zokusebenzisana: Isinyathelo esilandelayo senkululeko yokudala

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• Igama lomlobi

  I-Quantumrun Foresight
• July 4, 2023

Amaphuzu avelele okuqonda

Izinkundla zedijithali ezidalwe ngokubambisana zivela njengesikhala lapho iminikelo yabahlanganyeli ilolonga inani lengxenyekazi kanye nesiqondiso, njengoba kubonakala ngamathokheni angenakukhunga (NFTs). Le nhlanganisela yobuchwepheshe nokudala igqugquzelwa amaqiniso abonakalayo nama-augmented (VR/AR), ahlinzeka ngamathuba angenamkhawulo weminikelo yokudala ngayinye. Le ndlela yokuqamba ngokuhlanganyela iphinde isakazekele emikhakheni evamile, njengoba imikhiqizo iqhubeka ikhuthaza amakhasimende ukuthi abambe iqhaza enqubweni yokudala, enikeza ukuthintana komuntu siqu emikhiqizweni namasevisi awo.

Umongo wezingxenyekazi zokudala

Inkundla yedijithali ehlanganisiwe iyisikhala esabiwe esidalwe okungenani iqembu elilodwa labahlanganyeli ngaphandle komnikazi wenkundla. Le minikelo ichaza inani lenkundla yonke kanye nesiqondiso sayo. Lesi sici yingakho amathokheni angafungi (ama-NFT) afana nobuciko bedijithali engenalo inani ngaphandle kobudlelwane obunamandla phakathi kwenkundla nabasebenzisi bayo.

U-Helena Dong, uchwepheshe wezobuciko kanye nomklami wedijithali, utshele i-Wunderman Thompson Intelligence ukuthi ubuchwepheshe buya ngokuya buba amandla ashukumisayo ekusunguleni. Lolu shintsho luvule amathuba amasha okuthi indalo ibe khona ngale komhlaba wenyama. Cishe amaphesenti angama-72 e-Gen Z kanye neMillennials e-US, e-UK, nase-China acabanga ukuthi ubuciko busekelwe kubuchwepheshe, ngokocwaningo luka-Wunderman Thompson Intelligence lwango-2021. 

Lokhu kuhlanganiswa kobuchwepheshe bokudala kukhuthazwa futhi ubuchwepheshe obusafufusa obufana namaqiniso abonakalayo nama-augmented (VR/AR), avumela abantu ukuthi batshuze ngokugcwele ezindaweni ezilingisayo lapho konke kungenzeka khona. Ngenxa yokuthi lezi zinhlelo azinayo imikhawulo ebonakalayo, noma ubani angakwazi ukuklama izingubo, anikele ngobuciko, futhi akhe izethameli ezibonakalayo. Izwe elake labhekwa “njengephupho” kancane kancane liba indawo lapho kuhwetshwa khona imali yangempela, futhi ubuciko akusagcini kubantu abambalwa abakhethiwe.

Umthelela ophazamisayo

Selokhu kwaqala ubhubhane lwe-COVID-19, isizindalwazi se-metaverse kanye nezinkundla zokuxhumana i-IMVU sikhule ngamaphesenti angama-44. Isayithi manje linabasebenzisi abasebenzayo abayizigidi ezingu-7 njalo ngenyanga. Iningi lalaba basebenzisi ngabesifazane noma lizikhomba njengabesifazane futhi baneminyaka ephakathi kwe-18 nengama-24. Injongo ye-IMVU ukuxhuma cishe nabangane futhi uzenzele abasha, kodwa ukuthenga nakho kuwukudonsa okubalulekile. Abasebenzisi badala ama-avatar omuntu siqu futhi bawagqokise izingubo eziklanywe abanye abasebenzisi, futhi amakhredithi athengwa ngemali yangempela ukuthenga lezi zinto. 

I-IMVU isebenzisa isitolo esibonakalayo esinezinto eziyizigidi ezingu-50 ezenziwe abadali abangu-200,000. Inyanga ngayinye, ama-USD ayizigidi ezingu-14 akhiqizwa yimisebenzi eyizigidi ezingu-27 noma amakhredithi ayizigidi eziyizinkulungwane ezingu-14. Ngokusho komqondisi wezokumaketha uLindsay Anne Aamodt, imfashini isenhliziyweni yokuthi kungani abantu benza ama-avatar futhi baxhumane nabanye ku-IMVU. Esinye sezizathu ukuthi ukugqoka i-avatar endaweni yedijithali kunikeza abantu ukufinyelela kunoma yini abayifunayo. Ngo-2021, isiza sethula umbukiso wemfashini wokuqala ngqa, ohlanganisa amalebula omhlaba wangempela, anjengoCollina Strada, Gypsy Sport, kanye noMimi Wade. 

Kuyathakazelisa ukuthi lo mcabango wokuqamba ngokuhlanganyela uchithekela emikhiqizweni nasezinkonzweni zangempela. Isibonelo, i-Istoria Group ezinze eLondon, iqoqo lama-ejensi ahlukene okudala, liye lakhuthaza kakhulu amakhasimende ayo ukuthi asebenzisane namakhasimende angaba khona. Ngenxa yalokho, iphunga elisha lomkhiqizo we-Byredo wethulwa ngaphandle kwegama. Esikhundleni salokho, abathengi bathola ishidi lesitika lezinhlamvu ngazinye futhi bakhululekile ukunamathela egameni labo elenziwe ngokwezifiso lamakha.

Imithelela yezingxenyekazi zokudala ngokubambisana

Imithelela ebanzi yezinkundla zokuhlanganisa ingabandakanya: 

• Izinkampani ezihlola kabusha umklamo nezimiso zokumaketha. Izinkampani zingase ziqale ukuzama izindlela zokufinyelela amakhasimende ngale kwamaqembu ajwayelekile okugxilwe kuwo nezinhlolovo, futhi esikhundleni salokho, zihlole ukusebenzisana okujulile kwamakhasimende okwakha ngokubambisana okukhiqiza imibono nemikhiqizo emisha. Isibonelo, amabhrendi amakhulu angase akhe izinkundla zokusebenzisana ukuze akhuthaze amakhasimende abo ukuthi alungise imikhiqizo ekhona noma aphakamise emisha. 
• Ukwenyuka kokwenza ngendlela oyifisayo nokuvumelana nezimo kwemikhiqizo yomuntu siqu namadivayisi, njengamafoni, izingubo zokugqoka, nezicathulo.
• Izinkundla ezengeziwe zemfashini ezibonakalayo ezivumela abantu ukuthi bathengise ama-avatar abo nemiklamo yesikhumba. Lo mkhuba ungaholela kubagqugquzeli bemfashini yedijithali nabaklami babe nezigidi zabalandeli futhi babambisane namalebula omhlaba wangempela.
• Ubuciko be-NFT nokuqukethwe sekudume kakhulu kunangaphambili, kuthengiswa kakhulu kunozakwabo bomhlaba wangempela.

Imibuzo ongaphawula ngayo

• Uma uke wazama ukudizayina endaweni yesikhulumi sokudala, yini oyithanda kakhulu ngayo?
• Ucabanga ukuthi yiziphi ezinye izinkundla ezisebenzisanayo ezizonikeza amandla engeziwe okudala kubasebenzisi?