Mapulatifomu a Co-creative: Gawo lotsatira la ufulu wopanga

• Author:
• Dzina la wolemba

  Quantumrun Foresight
• July 4, 2023

Kuzindikira kwakukulu

Mapulatifomu a digito ophatikizana akuwonekera ngati malo omwe zopereka za otenga nawo mbali zimapanga phindu la nsanja ndi malangizo ake, monga zikuwonekera ndi zizindikiro zosafungika (NFTs). Kuphatikizika kwaukadaulo ndi ukadaulo uku kumayendetsedwa ndi zenizeni zenizeni komanso zowonjezereka (VR/AR), zomwe zimapereka mwayi wopanda malire pazothandizira pawokha. Njira yophatikizirayi ikufalikiranso m'magulu azikhalidwe, popeza ma brand amalimbikitsa makasitomala kuti atenge nawo gawo pakupanga, kubwereketsa kukhudza kwamakonda pazogulitsa ndi ntchito zawo.

Co-creative platforms nkhani

Pulatifomu ya digito yophatikizana ndi malo ogawana omwe amapangidwa ndi gulu limodzi la otenga nawo mbali kupatula mwini nsanja. Zoperekazi zimatanthauzira mtengo wa nsanja yonse ndi malangizo ake. Izi ndichifukwa chake ma tokens omwe sangafungire (NFTs) monga luso la digito alibe phindu lililonse popanda ubale wamphamvu pakati pa nsanja ndi ogwiritsa ntchito.

Helena Dong, katswiri waukadaulo komanso wopanga digito, adauza Wunderman Thompson Intelligence kuti ukadaulo ukukulirakulira kukhala mphamvu yolimbikitsira luso. Kusintha kumeneku kwatsegula mwayi watsopano kuti zolengedwa zikhalepo kupitilira dziko lapansi. Pafupifupi 72 peresenti ya Gen Z ndi Zakachikwi ku US, UK, ndi China amaganiza kuti ukadaulo umachokera paukadaulo, malinga ndi kafukufuku wa 2021 wa Wunderman Thompson Intelligence. 

Kuphatikizika kwaukadaulo kwaukadaulo uku kumalimbikitsidwanso ndi matekinoloje omwe akubwera monga zenizeni zenizeni komanso zowonjezereka (VR/AR), zomwe zimathandiza kuti anthu azitha kulowa m'malo ongoyerekeza momwe chilichonse chimatheka. Chifukwa makinawa alibe malire akuthupi, aliyense akhoza kupanga zovala, kupereka zojambulajambula, ndi kupanga omvera. Dziko limene poyamba linkaonedwa kuti ndi “zongopeka” pang’onopang’ono likukhala malo kumene ndalama zenizeni zimasinthidwa, ndipo kulinganiza sikulinso kokha kwa anthu ochepa osankhidwa.

Zosokoneza

Chiyambireni mliri wa COVID-19, malo ochezera a pa Intaneti a IMVU akula ndi 44 peresenti. Tsambali tsopano lili ndi ogwiritsa ntchito 7 miliyoni mwezi uliwonse. Ambiri mwa ogwiritsa ntchitowa ndi akazi kapena amadziwika kuti ndi akazi ndipo amagwera pakati pa 18 ndi 24. Cholinga cha IMVU ndikulumikizana pafupifupi ndi abwenzi ndikutha kupanga zatsopano, koma kugula kumakhalanso kosangalatsa kwambiri. Ogwiritsa ntchito amapanga ma avatara awo ndikuwaveka zovala zopangidwa ndi ogwiritsa ntchito ena, ndipo ngongole zimagulidwa ndi ndalama zenizeni kuti mugule zinthuzi. 

IMVU imagwiritsa ntchito sitolo yeniyeni yokhala ndi zinthu 50 miliyoni zopangidwa ndi opanga 200,000. Mwezi uliwonse, $14 miliyoni USD imapangidwa ndi 27 miliyoni kapena 14 biliyoni. Malinga ndi mkulu wa zamalonda Lindsay Anne Aamodt, mafashoni ali pamtima chifukwa chake anthu amapanga ma avatar ndikulumikizana ndi ena pa IMVU. Chifukwa chimodzi ndi chakuti kuvala avatar mu malo a digito kumapatsa anthu mwayi wopeza chilichonse chomwe akufuna. Mu 2021, tsambalo lidayambitsa chiwonetsero chake choyambirira, chophatikiza zilembo zenizeni, monga Collina Strada, Gypsy Sport, ndi Mimi Wade. 

Chosangalatsa ndichakuti, malingaliro ophatikizanawa akulowa muzinthu zenizeni ndi ntchito. Mwachitsanzo, Istoria Group yochokera ku London, gulu la mabungwe osiyanasiyana opanga zinthu, yalimbikitsa kwambiri makasitomala ake kuti agwirizane ndi omwe angakhale makasitomala. Zotsatira zake, kununkhira kwatsopano kwa mtundu wa Byredo kunayambika popanda dzina. M'malo mwake, ogula amalandira zikalata zomata za zilembo zamtundu uliwonse ndipo ali ndi ufulu kumamatira pa dzina lawo lokhazikika lamafuta onunkhirawo.

Zotsatira za nsanja za co-creative

Zotsatira zazikulu za nsanja za co-creative zitha kukhala: 

• Makampani akuwunikanso mapangidwe ndi mfundo zamalonda. Makampani atha kuyesa njira zolumikizirana ndi makasitomala kupitilira magulu achikhalidwe komanso kafukufuku, ndipo m'malo mwake, amawunika kulumikizana kozama kwamakasitomala komwe kumatulutsa malingaliro ndi zinthu zatsopano. Mwachitsanzo, makampani akuluakulu amatha kupanga nsanja zopangira limodzi kuti zilimbikitse makasitomala awo kusintha zomwe zilipo kale kapena kupereka zatsopano. 
• Kuchulukitsa makonda ndi kusinthika kwazinthu zamunthu ndi zida, monga mafoni, zovala, ndi nsapato.
• Mapulatifomu ambiri amafashoni omwe amalola anthu kugulitsa ma avatar awo ndi mapangidwe akhungu. Izi zitha kupangitsa kuti opanga mafashoni a digito akhale ndi otsatira mamiliyoni ambiri ndikuyanjana ndi zilembo zenizeni.
• Zojambula za NFT ndi zokhutira zikukhala zodziwika kwambiri kuposa kale, kugulitsa kwambiri kuposa anzawo enieni.

Mafunso oti muyankhepo

• Ngati mwayesa kupanga papulatifomu yopangira zinthu limodzi, mumakonda chiyani pa izi?
• Mukuganiza bwanji kuti nsanja zopangira limodzi zidzapatsa mphamvu zowonjezera kwa ogwiritsa ntchito?