Chinyengo cha tulo komanso kuukira kwa maloto

Tangoganizirani izi. Mukukonzekera kugula galimoto yatsopano, kuchita kafukufuku wanu, kusakatula masamba agalimoto, kuyendera malo owonetsera, komanso kuyesa kuyendetsa magalimoto angapo. Nthawi zonse mukatsegula msakatuli wanu wapaintaneti, mumalandila zotsatsa kuchokera kwa ogulitsa magalimoto kapena kumtundu wina wamagalimoto omwe mumakonda. Komabe, simunasankhebe. Kodi mungayerekeze kuwona malonda a TV yagalimoto kapena zikwangwani zowoneka bwino m'maloto anu mukugona? Ndani akanayika malonda kumeneko? Zotsatsa kapena PR ya imodzi mwamagalimoto omwe mukuganizira. Izi zitha kumveka ngati zopeka za sayansi- koma osati kwa nthawi yayitali. Zochitika zenizeni izi zitha kukhala zoyandikira kuposa momwe timaganizira.  

Kupeza malingaliro omaliza okhudzana nawo mukusaka kwathu pa intaneti kutengera momwe kusakatula kwathu komanso mbiri yakusaka ndikwachilendo, ngakhale ndizodabwitsa komanso zosokoneza. Pogwiritsa ntchito ma aligorivimu ndi makina angapo olumikizana aukadaulo, Google, Microsoft, Bing, ndi injini zosakira zina zimatha kusanthula machitidwe athu akusakatula ndikusintha makonda omwe amawalitsidwa mobwerezabwereza mumsakatuli wanu. Amathanso kulosera zokhumba zanu ndi zosankha zogula zam'tsogolo pogwiritsa ntchito ukadaulo wapamwamba komanso kusanthula kwa data.  

Kulowetsedwa kwa kusatsa m'miyoyo yathu yatsiku ndi tsiku kungasinthe posachedwa. Kuseweredwa kwa malonda m'maloto athu ndi chisonyezero cha zotheka mawonekedwe a zinthu zomwe zikubwera mu dziko la malonda. Buku latsopano lopeka la sayansi lotchedwa "Maloto Odziwika" layamba kale kutsatsa komanso mabungwe ogwirizana ndi anthu akugwa! Sayansi yatsopanoyi imatilowetsa m'dziko la digito lamtsogolo ndipo imasewera momwe makampani amagulira malo otsatsa malonda m'malo abwino kwambiri, mitu yathu ndi maloto athu.  

Maonekedwe a mauthenga amalonda m'maloto athu akhoza kungokhala kuyesa kotsatira kwa makampani otsatsa pakufuna kwawo kosalekeza kutsata ndi kukopa ogula kuti agule malonda awo usana ndi usiku. Ulendo wogula wa chikhumbo, cholinga, ndi kugula komaliza kufupikitsidwa kwambiri ngati chida chotsatsa chosadziwikachi chikachitika. Njira yachidule yamtsogolo iyi yowonetsera malonda anu m'maganizo mwanu mukugona ndi loto lalikulu la otsatsa komanso kuwonongeka kwa khoma lomaliza lachitetezo cha ogula.  

Konzekerani kusokoneza tulo ndi maloto anu 

Zotsatsa ndi mauthenga a PR zimatitsatira kulikonse komwe timapita. Malonda amatikhudza tikadzuka tikatembenuka kapena TV kapena wailesi. Tikakwera sitima kapena basi, zotsatsa zimatsata inunso, zimayikidwa paliponse. Palibe kuthawa m'galimoto yanu monga mauthenga okopa omwe akuchonderera kuti mugule izi kapena zomwe zimagwirizanitsidwa pakati pa nyimbo zabwino kapena nkhani zowonongeka zomwe mumakonda kumvetsera. Mukafika kuntchito ndikuyatsa kompyuta yanu, zotsatsa zanzeru zimabisala pazenera lanu. Mukungodinanso kutali ndi lonjezo la moyo wabwino kapena yankho kumavuto anu onse.  

Patsiku lanu lonse lantchito, zotsatsa sizisiya kupikisana ndikukopa chidwi chanu kuzinthu zina. Mukamaliza ntchito, mumaganiza zopita ku masewera olimbitsa thupi kuti muzichita masewera olimbitsa thupi mwachangu. Pamene mukuwotha pa treadmill, mumakhala ndi chinsalu pamakina anu akutulutsa nyimbo zachisangalalo ndi nkhani zaposachedwa…ndipo, zotsatsa zambiri zosatha. Mumafika kunyumba ndipo mukamapumula mutatha kudya, kuwonera nkhani kapena masewera akulu, zotsatsa zikadalipo. Pomaliza, mumapita kukagona. Zaulere pomaliza kutsatsa ndikukopa.  

Kugona kumatha kuwonedwa ngati malire omaliza opanda ukadaulo mu umunthu wamakono. Pakadali pano, maloto athu ndi malo osafikirika komanso opanda malonda omwe tidazolowera. Koma kodi izi zatha posachedwa? The Branded Dreams science fiction trope yawonetsa kuthekera kwa otsatsa kulowa m'maloto athu. Makampani a PR ndi malonda akutumizira kale njira za sayansi kuti zilowe m'maganizo mwathu. Kafukufuku waposachedwa ndi zomwe zachitika muukadaulo wa sayansi yaubongo zikuwonetsa mwamphamvu kuti kuwukira kwa maloto athu ndi imodzi mwa njira zambiri zopangira otsatsa omwe akuyesera kuti alowe m'malingaliro athu ndi zida zawo zokopa.   

Kutsatsa, Sayansi ndi Neuromarketing  

Kutsatsa ndi sayansi zikubwera palimodzi kuti apange ukadaulo wosakanizidwa pogwiritsa ntchito zinthu zamitundu yonseyi, kukhala olumikizana mwamphamvu kuposa kale. Chimodzi mwazotsatirazi ndi Neuromarketing. Njira yatsopanoyi yolumikizirana ndi zamalonda ikugwiritsa ntchito luso laukadaulo ndi sayansi kuti adziwe momwe ogula amachitira mkati ndi m'maganizo azinthu ndi mayina amtundu. Kuzindikira pamalingaliro ndi machitidwe a ogula kumawonekera pofufuza njira za ubongo za ogula. Neuromarketing imayang'ana ubale wapamtima pakati pa malingaliro athu amalingaliro ndi anzeru ndikuwulula momwe ubongo wamunthu umayankhira pazolimbikitsa zamalonda. Zotsatsa ndi mauthenga ofunikira amatha kusinthidwa kuti ayambitse zigawo zina zaubongo, kukopa lingaliro lathu logula mumphindikati. 

Chinyengo chafupipafupi ndi "Baader-Meinhof Phenomenon" ndi chiphunzitso china chomwe chikuponyedwa m'munda wa malonda. Chochitika cha Baader-Meinhof chimachitika titaona chinthu kapena malonda, kapena timakumana ndi chinachake kwa nthawi yoyamba ndipo mwadzidzidzi timayamba kuchiwona pafupifupi kulikonse kumene tikuyang'ana. Zomwe zimatchedwanso "Frequency Illusion" zimayambitsidwa ndi njira ziwiri. Tikayamba kukumana ndi mawu atsopano, lingaliro kapena chidziwitso, ubongo wathu umachita chidwi ndi izi ndikutumiza uthenga kotero kuti maso athu mosadziwa amayamba kuyang'ana. Zomwe timafuna, timakonda kuzipeza.Chisamaliro chosankhachi chimatsatiridwa ndi sitepe yotsatira muubongo yotchedwa "confirmation bias," kutanthauza kutsimikiziranso kuti mukufika pamapeto olondola.  

Otsatsa amamvetsetsa chiphunzitsochi, chifukwa chake kulera ndi kubwerezabwereza ndizofunikira kwambiri pakutsatsa komanso kutsatsa kopambana. Mukadina patsamba linalake kapena kuyambitsa kusaka kwina, nthawi yomweyo mumadzazidwa ndi zotsatsa kapena mauthenga okumbutsa. Lingaliro lonse ndikuyambitsa mphamvu zomwe zimakupangitsani kumva kuti malonda kapena ntchito ili paliponse. Mwachibadwa, izi zimapereka chisankho chogula kufulumira kwakukulu kapena kutsimikizira kuti chikhumbo choyambirira cha ogula chimakhala chofunda, ndipo sichichoka kuchoka ku cholinga kupita kuchisokonezo.